Skip to main content

3 Keys to Strategic Language: How to Describe Your Mission-Critical Work in Today’s Funding Environment

By Sponsor Insight

By: Lauren Bickham

In today’s complex regulatory environment, nonprofit leaders face a distinct challenge: maintaining support for those most in need while attracting diverse funding sources from more cautious funders. Recent guidance from the Department of Justice has created uncertainty regarding targeting specific populations, causing many organizations to question how to effectively communicate their work without raising concerns.

The solution isn’t to change your mission—it’s to communicate your impact more strategically. At Black Onyx Management, we see this moment as an opportunity to connect funders who want to support organizations doing impactful work with nonprofits that can clearly articulate their community-level results. Here are three key strategies for transforming your messaging while maintaining mission integrity.

Key 1: Lead with Impact

Funders need to understand who you serve – and you’ll provide detailed demographic information in proposals and conversations. However, the most effective nonprofits lead with community challenges and measurable outcomes, focusing on why their work matters:

Before: “Services for homeless veterans”
After: “Our housing program provides wraparound support services and has achieved 85% housing retention rates among participants”

Before: “Supporting underserved families in our community”
After: “Our bilingual family engagement program increases high school graduation rates by 23%”

Before: “Programs for at-risk youth”
After: “Our violence intervention program has achieved a 65% reduction in repeat incidents among participants”

Implementation: Many organizations benefit from structured training on this messaging shift, particularly for board members and executive staff who represent the organization in high-stakes funding conversations.

Key 2: Master the IMPACT Formula

A Systematic Framework for Strategic Messaging

Transform your communications using this systematic framework to ensure consistent, compelling messaging:

I – Identify the Community Challenge
M – Measure Current State with Data
P – Present Your Solution Approach
A – Articulate Measurable Outcomes
C – Connect to Broader Community Benefits
T – Tie to Funder Values and Priorities

Real-World Application

Community Challenge: “Food insecurity affects 1 in 4 children in our region”
Current State: “Local schools report 40% of students rely on free/reduced lunch programs”
Solution: “Our mobile food pantry and nutrition education program reaches families where they are”
Outcomes: “95% of participating families report improved food security; 78% of children show improved school attendance”
Community Benefits: “Supporting local economic development and educational outcomes community-wide”
Funder Alignment: “Aligns with corporate social responsibility goals around community investment and workforce development”

According to research cited by Candid, 76% of nonprofit decision-makers prioritize impact measurement, yet only 29% feel effective at demonstrating outcomes.

Strategic Development: Successful organizations often develop comprehensive resource development strategies that integrate this messaging framework across all funder relationships, creating multiple entry points for different types of support.

Key 3: Apply Strategic Messaging to Build Stronger Funder Relationships

Use impact-focused language and the IMPACT formula in your organization’s case for support and in all interactions with funders to build deeper, more sustainable relationships.

Corporate Partners

Focus on economic impact and business alignment:

  • “Our job training program places 150+ community members annually, generating $2.3M in new local wages”
  • Connect outcomes to workforce development and community investment goals

Foundation Funders

Emphasize evidence-based approaches and systemic change:

“Our literacy program contributes to our district’s 15% increase in third-grade reading proficiency”
Demonstrate cost-effectiveness and long-term community impact

Individual Donors

Share personal impact and community connection:

  • “Our family support program helps 92% of participants achieve stable housing within six months”
  • Show donors they’re part of measurable, meaningful change

Your Mission, Communicated Strategically

Impact-focused language preserves your mission while expanding funding opportunities. Organizations thriving in today’s environment lead with data, outcomes, and compelling evidence of community change. Your mission stays the same—you are simply communicating your value more effectively. In today’s funding environment, this strategic approach is crucial for organizational sustainability.

Black Onyx Management specializes in assisting nonprofit organizations as they navigate changes in the funding landscape. To learn more about how their services can help your organization build financial resilience, visit blackonyxmanagement.com or contact lauren@blackonyxmanagement.com.

2025 Central Indiana Nonprofit Salary Report Now Available

By Feature

Nonprofit leaders across Central Indiana now have access to a vital new tool: the 2025 Central Indiana Nonprofit Salary Report, published by Charitable Advisors and available free of charge.

This eighth edition of the survey compiles salary and benefits data for 26 nonprofit positions, offering organizations critical benchmarks to guide compensation decisions. With responses from 319 nonprofits—more than double the sample size of typical surveys—the report delivers a comprehensive view of the region’s nonprofit workforce.

First launched in 2010, the salary report was created to fill a longstanding gap: before then, no summary of nonprofit wages and benefits existed for Central Indiana. Today, the report is considered a cornerstone resource for boards and executives seeking to balance limited budgets with the need to recruit and retain qualified staff.

“We regularly hear about the value this information provides to nonprofits to benchmark pay rates for specific roles and to consider changes to benefit offerings,” said Bryan Orander, president of Charitable Advisors. “Our hope is that these survey results will help organizations of all sizes attract and keep the talent they need to achieve their missions.”

The 2025 edition highlights wage trends across service areas and budget sizes. For example, average salaries for executive directors range from about $67,000 at small nonprofits to more than $250,000 at the largest organizations. The report also examines benefits such as retirement contributions, additional paid time off, and professional development opportunities—factors increasingly important in today’s competitive talent market.

Beyond compensation figures, the survey provides guidance on applying results to organizational strategy. It encourages boards to consider long-term pay philosophies, monitor executive compensation, and evaluate non-financial benefits like flexible schedules and training.

This year’s report was made possible through the support of The National Bank of Indianapolis, NFP, Barnes Dennig, and Charitable Allies. Their sponsorship ensures that the report remains free to nonprofits across the region.

The full 2025 Central Indiana Nonprofit Salary Report is available for download at CharitableAdvisors.com under the Resources tab > Salary Survey.

3 Podcasts for Nonprofit Leaders: September Picks for Motivation and Advocacy

By Feature

Charitable Advisors

As nonprofit leaders navigate the complexities of the sector, staying informed and inspired is crucial. With the arrival of a new month, several podcasts have emerged as valuable resources for motivation, advocacy, and organizational growth. Here are three standout podcasts that are currently popular and relevant for nonprofit professionals.

  1. Inspired Nonprofit Leadership
    Hosted by Sarah Olivieri, Inspired Nonprofit Leadership offers a blend of strategic insights and motivational content tailored for nonprofit executives and board members. The podcast delves into topics such as organizational health, leadership development, and effective communication. Recent episodes have featured discussions on building organizational courage and fostering inclusive leadership practices. With a 5.0 rating on Apple Podcasts, it stands out for its practical advice and empowering messages.
    Listen: https://podcasts.apple.com/us/podcast/inspired-nonprofit-leadership/id1446218521
  2. Nonprofit Leadership Podcast
    Dr. Rob Harter’s Nonprofit Leadership Podcast provides in-depth conversations with nonprofit leaders across various sectors. The episodes explore challenges and successes in areas like fundraising, community engagement, and strategic planning. Listeners gain insights into real-world applications of leadership theories and practices. The podcast’s consistent release schedule and diverse guest lineup make it a valuable resource for those seeking to enhance their leadership skills.
    Listen: https://podcasts.apple.com/us/podcast/nonprofit-leadership-podcast/id1102505312
  3. Your Path to Nonprofit Leadership
    Your Path to Nonprofit Leadership provides a platform for emerging and established leaders to explore career development and organizational growth. Recent episodes like “5 Essential Topics Every Nonprofit Leader Should Know” and “The Strategic Leap: How Nonprofit Leaders Can Scale with Intention” offer guidance on scaling organizations and navigating leadership challenges. Hosted by Dr. Patton McDowell, this podcast is tailored for those seeking to enhance their leadership journey and organizational impact.
    Listen: https://podcasts.apple.com/us/podcast/your-path-to-nonprofit-leadership/id1487854841

As we enter a new month, these podcasts provide nonprofit leaders with the tools, insights, and inspiration needed to navigate the evolving landscape of the sector. Whether seeking to enhance leadership capabilities, develop strategic plans, or stay informed on industry trends, these podcasts offer valuable content to support nonprofit missions and objectives.

What are your favorite podcasts for nonprofit leaders and staff? Email your recommendations to chelsea@charitableadvisors.com

National Nonprofit Day: Honoring Impact, Inspiring Action

By Feature

Charitable Advisors

Observed every year on August 17, National Nonprofit Day recognizes the vital role that nonprofit organizations play in serving communities, addressing societal needs, and advancing meaningful causes. For nonprofit professionals, this day is more than just a celebration — it’s a strategic opportunity to tell our stories, thank our supporters, and spark greater impact.

A Brief History

National Nonprofit Day was founded by Sherita J. Herring, a nonprofit advocate and social entrepreneur, to highlight the contributions of the sector. The date ties back to the Tariff Act of 1894, which included provisions exempting charitable organizations from federal taxes — the foundation of modern nonprofit status in the U.S.

Since then, the nonprofit sector has grown to include over 1.5 million organizations in the United States alone. These groups support everything from hunger relief and education to environmental justice, civil rights, health care, and the arts.

Why It Matters

Nonprofits are often unsung heroes in our communities — filling gaps, lifting up the vulnerable, and building a more just society. National Nonprofit Day offers a chance to:

  • Recognize the work of nonprofit staff, volunteers, and donors
  • Raise awareness about key issues and services
  • Mobilize support and build momentum for long-term impact

For organizations, it’s not just a moment of reflection — it’s a valuable platform for outreach, engagement, and fundraising.

How Nonprofits Can Use National Nonprofit Day Strategically

Whether you’re a small community-based group or a national nonprofit, August 17 presents a unique chance to engage your audience in creative, meaningful ways. Here are a few strategies to consider:

  1. Share Your Impact Through Storytelling

Use the day to highlight stories of lives changed through your work. Feature beneficiaries, volunteers, or long-time donors in blog posts, videos, or social media posts. Authentic storytelling strengthens emotional connections and reinforces the value of your mission.

  1. Recognize and Thank Your Supporters

Show appreciation for the people behind your mission — staff, board members, donors, and volunteers. Host a small celebration, send personalized thank-you messages, or spotlight individuals on your platforms. Recognition builds loyalty and community.

  1. Run a Mini Fundraising or Awareness Campaign

National Nonprofit Day is perfect for a one-day fundraising push or awareness drive. You could:

  • Launch a $17 donation challenge
  • Secure a matching gift from a local business
  • Encourage supporters to start peer-to-peer fundraisers

Tie the campaign to clear outcomes and make it easy for people to get involved.

  1. Pitch to Local Media

Use the day as a news hook to generate press coverage. Share a compelling story or recent success that reflects your organization’s impact. Local outlets are often open to covering mission-driven work, especially when tied to national observances.

  1. Collaborate for Greater Reach

Partner with other nonprofits or community-minded businesses to co-host events, cross-promote campaigns, or create shared content. Collaborations amplify your reach and demonstrate solidarity across the sector.

Moving Beyond the Day

National Nonprofit Day is a moment to shine — but it also reinforces why nonprofits exist in the first place: to serve others, spark change, and build a better world. By using August 17 strategically, organizations can expand their visibility, engage new supporters, and energize existing ones.

As a team who works in this field, we see the day as both a celebration and a call to action. The work is challenging, but the impact is real — and this day reminds us all of what’s possible when we come together for a cause.

National Nonprofit Day is more than recognition — it’s a launchpad. Whether you’re raising awareness, thanking supporters, or mobilizing your community, August 17 is a chance to elevate your mission and inspire action. Let’s use it well.

Beyond the Basics: How Algorithm-Aligned Storytelling Can Transform Your Nonprofit’s Social Media Impact

By Feature

Charitable Advisors

In the crowded digital space, where every scroll competes with breaking news, celebrity drama, and viral trends, nonprofits face a daunting challenge: how do we rise above the noise and truly connect with people who care?

The answer isn’t just posting more frequently or sharing an occasional success story. The real game-changer is intentional, algorithm-aligned storytelling—a powerful blend of emotional narrative, platform-specific strategy, and data-driven creativity that cuts through the noise and gets seen, shared, and supported.

If your organization is still treating social media as an afterthought or a basic update channel, it’s time to evolve.

Here’s how to elevate your impact, visibility, and donor engagement by using the algorithm to your advantage—and telling stories that can’t be ignored.

Why Storytelling + Algorithm Strategy = Visibility and Growth

At its core, social media is about connection. And nothing connects like a story. Research from Stanford shows that people are 22 times more likely to remember information when it’s embedded in a story versus a standalone fact. But even the best story will fall flat if no one sees it.

That’s where understanding algorithms comes in.

Each platform—Instagram, TikTok, LinkedIn, Facebook, YouTube—prioritizes content differently. And yet, they all reward the same behaviors:

  • High engagement (likes, comments, shares, saves)
  • Longer watch or scroll times
  • Content that encourages meaningful interaction

In short: the better your story, the more time people spend with it—and the more the algorithm rewards you.

Key Action #1: Create “Story Arcs” Over Time, Not One-Off Posts

Most nonprofits post a single photo with a caption about someone they’ve helped. That’s fine—but not transformational.

Instead, think like a content creator or documentary producer: break your impact into episodic content. Use story arcs to take your audience on a journey.

How to implement:

  • Introduce a beneficiary, community, or issue in Part 1.
  • Share the challenges in Part 2.
  • Show the transformation or impact in Part 3.
  • End with a call to action: donate, share, or join your cause.

🎯 Pro Tip: Instagram Reels and TikToks that follow 3–5 part storytelling arcs generate 35–70% more engagement than standalone posts, according to data from Hootsuite (2024).

Key Action #2: Use “Relatable Anchors” in Your Storytelling

Your story might be about advocating for school transportation in Indianapolis or a housing crisis impacting the entire state. But the algorithm—and your audience—need a reason to stop scrolling.

Use relatable anchors—universal emotions or situations that make people feel seen.

Example:

  • Start a post with “Imagine not being able to send your child to school because there’s no bus service.”
  • Then reveal the location, the community, the work you’re doing.

This human-first framing invites curiosity and relatability, which drives higher engagement and time-on-post—two critical algorithm signals.

Key Action #3: Lean Into Native Video and Closed Captioning

Video is king—but only if done right.

Native video (uploaded directly to platforms) outperforms shared YouTube links by 2x to 3x, according to Sprout Social. Videos under 60 seconds with auto-captioning and hook lines in the first 3 seconds perform best.

Make it work:

  • Start videos with a surprising stat or emotional question.
  • Keep captions on for silent scrolling (which accounts for 85% of Facebook video views).
  • Add direct CTAs (“Double-tap if this made you feel something” or “Comment with ❤️ if you agree”).

Key Action #4: Hack the Algorithm with “Meaningful Engagement” Prompts

The 2024 updates across Instagram and Facebook favor “meaningful interactions” over passive likes. This includes DMs, comments, shares, and saves.

Post ideas that entice interaction:

  • “What would you do in this situation?”
  • “Tag someone who inspires you to give back.”
  • “Save this post to read later.”

📊 Meta’s data shows that content generating comments and saves gets 4x more reach than content with likes alone.

Key Action #5: Turn Donors and Volunteers into Micro-Influencers

Your nonprofit likely has dozens—if not hundreds—of supporters who would be thrilled to help you grow, but they don’t know how.

Action Step: Build a “digital advocacy kit” with branded Canva templates, captions, and hashtags. Encourage monthly donors, board members, and volunteers to post about why they support your cause.

Even accounts with 300–1,000 followers can have big impact when posts are authentic and timely. This is called networked visibility—and it costs you nothing.

🔎 According to Edelman’s Trust Barometer, people trust friends and “people like them” more than celebrities or brands—making peer-driven content 2.5x more effective at converting interest into action.

Key Action #6: Use Data to Drive and Adjust Your Content Strategy

Don’t just post and hope. Use analytics to refine your approach weekly.

Look for:

  • Retention time on Reels or video posts
  • Which posts get shared or saved most (these indicate high value)
  • Optimal posting times (often early morning or post-dinner)

Pro Tool Suggestions:

  • Meta Business Suite Insights (free)
  • Later or Buffer for scheduling + performance tracking
  • TikTok Analytics for engagement drop-off points

Set monthly KPIs for impressions, engagement, and CTR to donation or newsletter sign-ups. Treat social media as a living lab—not a billboard.

The New Era of Impact: Be Seen to Be Supported

Visibility isn’t vanity—it’s viability. If people don’t see your work, they can’t support it. If they don’t feel your mission through your stories, they won’t give, volunteer, or share.

When you harness the power of storytelling plus a platform-aware strategy, you go beyond just broadcasting. You build community, drive action, and increase impact.

So don’t just update. Move. Stir. Connect. Align with what the algorithm wants—and what the world needs to hear from you.

Your story matters. It deserves to be seen.

Harvard’s Free Online Social Science Courses: A Vital Resource for Nonprofit Leaders

By Feature

Charitable Advisors

In 2025, understanding the complexities of American democracy is more crucial than ever for nonprofit employees and leaders who strive to create meaningful change. To support these efforts, Harvard University is offering several of its social sciences courses online — completely free and accessible to the public.

Nonprofits play a pivotal role in shaping public policy, mobilizing communities, and advocating for social justice. Yet navigating the political landscape can be challenging without a clear understanding of how government works and the forces that influence it. Harvard’s free courses provide an invaluable opportunity for nonprofit professionals to deepen their knowledge in these areas.

The courses cover key topics including the dynamics of American politics, public policy development, and the intricate workings of the three branches of the U.S. federal government. They also explore how political actors and institutions influence the electorate and shift policy outcomes. This insight is essential for nonprofits seeking to advocate effectively and build strategic partnerships within government and civil society.

By engaging with these courses, nonprofit leaders can gain a more nuanced understanding of the political environment, helping them to craft stronger advocacy campaigns and elevate their organization’s impact. Moreover, the courses emphasize how individuals and organizations can use their voices to lead change, providing practical knowledge that nonprofit professionals can apply directly in their work.

Given the growing challenges facing democracy — from political polarization to declining public trust — these educational resources are a timely tool to empower nonprofit sectors nationwide. According to recent surveys, only 20% of Americans trust the federal government to do what is right most of the time, underscoring the need for informed and engaged leadership.

Harvard’s no-cost, open-access courses remove barriers to high-quality civic education, making it easier for nonprofits to build the capacity needed to thrive in today’s complex political climate.

For nonprofit professionals looking to strengthen their advocacy and leadership skills, these free Harvard courses offer a unique chance to learn from one of the world’s leading universities and drive meaningful, informed change.

Learn more and enroll at: https://pll.harvard.edu/subject/government

‘Get on Board’ Returns June 23 to Connect Community Leaders With Local Nonprofits

By Feature

INDIANAPOLIS — Leadership Indianapolis will host its annual Get on Board event on Monday, June 23, at Newfields, bringing together more than 130 nonprofit organizations and hundreds of community members looking to make a difference.

Presented by AES Indiana, Get on Board serves as a gateway for individuals to explore nonprofit leadership, committee service, and volunteer opportunities across the city. From arts and education to housing, health care and environmental advocacy, participating organizations span a wide range of missions.

The event offers a rare opportunity: a one-stop setting where people from all backgrounds can connect directly with nonprofits and discover how their time, skills and experiences can support meaningful change.

A Pivotal Time for Nonprofits

As the nonprofit sector continues to recover from pandemic-related challenges, many organizations are facing renewed uncertainty in funding and programming. Community engagement—including board service and volunteer leadership—is critical to navigating these disruptions.

“Nonprofits rely on dedicated community members to fulfill their missions,” said Beth Perdue Outland, vice president of Leadership Indianapolis. “Get on Board helps many individuals take that first step toward engagement, whether through governance, committee work or hands-on volunteering.”

Building Boards That Reflect the Community

A growing body of research highlights the importance—and ongoing challenges—of diversity in nonprofit leadership. According to BoardSource’s 2021 Leading with Intent report, just 29% of board chairs felt their boards reflected the communities they serve. Despite incremental progress, only 10% of board members surveyed identified as Black, and just 5% identified as Hispanic or Latino. Age diversity also lags, with more than two-thirds of board members over the age of 45.

Leadership Indianapolis hopes Get on Board makes it easier for more people to participate in our city’s civic life.

“Diverse leadership is essential for nonprofits to truly understand and serve their communities,” said Rebecca Hutton, president and CEO of Leadership Indianapolis. “We want every attendee to feel welcomed and encouraged to step into these roles.”

The Value of Varied Experience

Nonprofit boards require more than passion for a cause—they need a breadth of expertise to function effectively. Legal, financial, communications and technology professionals all bring critical value, even if their day jobs don’t directly align with a nonprofit’s mission.

“While a youth services organization might need mentors, it also needs accountants to manage its budget and marketing experts to help tell its story,” said Hutton. “There’s a place for everyone to contribute meaningfully.”

Younger professionals, often underrepresented in boardrooms, bring their own assets: digital fluency, wide social networks, and fresh perspectives. Savvy organizations are taking note.

Expanded Format for 2025

The 2025 Get on Board will be the largest to date, featuring an expanded venue footprint at Newfields and extended hours from 4 to 6:30 p.m. Admission is free with registration and includes same-day access to the museum and gardens.

Attendees can expect an informal, welcoming atmosphere where organizations are eager to share their missions and discuss how individuals can get involved.

“Get on Board creates meaningful connections between talented individuals and organizations that need their voices and skills,” Outland said.

For Patrick Jessee, CEO of Enable, the event marked a turning point. “After moving back to Indiana from Washington, D.C., I wanted to reconnect with the community,” he said. “At Get on Board, I found a mission that meant a lot to me personally.” That led to a board position with the Boys & Girls Clubs of Indianapolis, where Jessee also went on to serve as board president.”

How to Participate

Get on Board will take place Monday, June 23, from 4 to 6:30 p.m. at Newfields. Admission is free, but advance registration is required. Whether you’re a seasoned board member or exploring civic engagement for the first time, the event offers an opportunity to find your place—and make an impact.

For more information and to register, visit https://leadershipindianapolis.com/programs/get-on-board/

Empathy in Action: Why Volunteering with Kids Today Shapes a Better Tomorrow

By Feature

By: Brandy Jemczura, Founder and Executive Director of Seeds of Caring

Research abounds on the benefits of volunteering, but what role does this play in childhood development? In a world grappling with rising youth mental health concerns, declining empathy, and social disconnection, giving kids the chance to serve their communities may be one of the most powerful—and overlooked—tools we have. Volunteering helps children build emotional resilience, understand different life experiences, and feel connected to something bigger than themselves. And it doesn’t just benefit the kids. It builds stronger families, more compassionate communities, and a generation better prepared to lead with empathy and intention.

At Seeds of Caring, we imagine a future with more empathy, something that research shows is under threat in today’s culture. According to a study in the Personality and Social Psychology Review, empathy among college students has dropped significantly since the 1980s, with the steepest decline in recent years. And yet, empathy is the foundation for kindness, collaboration, and strong communities.

But there’s good news: empathy can be taught as young as age 2—and volunteering is one of the most powerful ways to do it.

Why Should Kids Volunteer?

Volunteering isn’t just something kids should do—it’s something that actively benefits them. A study from UTHealth Houston found that children who volunteer are 18-35% less likely to experience anxiety or depression. Additionally, research from the National Institute on Out-of-School Time shows that 76% of children who volunteer feel happier and more connected than their peers.

Beyond mental health, volunteering boosts self-efficacy, improves academic outcomes, and builds critical social-emotional skills such as social awareness. When kids are given the chance to take action in their communities, they begin to see themselves as capable problem-solvers and powerful changemakers.

Kids Volunteering Today = Thriving Adults Tomorrow

Did you know there is a strong case for the long-term impacts of youth volunteering? A longitudinal study published in the American Journal of Public Health found that children who developed strong prosocial skills early in life were more likely to become healthy, resilient, civic-minded adults. They were less likely to struggle with substance abuse or mental illness and more likely to succeed in school and the workplace.

When we think of workforce development in today’s job market, soft skills like teamwork, communication, and empathy are in high demand—but only 11% of business leaders believe new graduates possess the soft skills they need. That’s a gap we can close if we begin building these skills intentionally through service and volunteering from a young age.

When Families Serve Together

The benefits of youth service don’t stop with the kids. When families volunteer together, they create a shared culture of caring and a strong sense of mutual responsibility. Service becomes a family tradition. It opens the door to conversations about poverty, racism, and inequality—topics that can be hard to broach, but are essential to raising informed and empathetic children.

At Seeds of Caring, we often hear from parents who say that engaging in service helped normalize difficult conversations at home. When a child learns about someone experiencing homelessness through our partner Horizon House, or helps prepare a meal for families working hard to make ends meet through Midwest Food Bank, they start asking big, bold questions. And through these conversations, parents are able to nurture values that last a lifetime.

A study from the Corporation for National and Community Service backs this up: kids who volunteer regularly are 50% more likely to be engaged in their communities as adults. That’s the kind of legacy families can create together.

A Stronger, More Connected Community

There is one final benefit to youth volunteering that we haven’t discussed yet—it strengthens our community in tangible ways. Programs that build empathy and social-emotional skills during childhood offer an estimated $11 return for every $1 invested, thanks to the positive social, economic, and health outcomes they produce (Columbia University).

In 2023, the U.S. Surgeon General issued a rare public health advisory declaring social isolation and loneliness a national epidemic. He warned that the disconnection so many Americans are experiencing—especially our youth—has profound effects on mental and physical health, rivaling the impact of smoking and obesity. But along with issuing this warning, he identified three powerful remedies to combat this epidemic: service, love, and purpose. When children engage in meaningful service, they practice all of these and they feel connected, valued, and empowered to make a difference. Volunteering helps kids see that they have a role to play in making their community a better place and that purpose is something they can live out right now, by showing up for others.

Finally, youth volunteers bring something special to the table: fresh perspectives, boundless energy, and a deep desire to make the world a better place. Whether they’re cleaning up a local park through Keep Indianapolis Beautiful or preparing care kits for guests at Westminster Neighborhood Services, these young changemakers are already shaping the future of our city.

How Seeds of Caring Is Making It Easy

At Seeds of Caring, we’re proud to work alongside more than 30 incredible non-profit partners to ensure that kids ages 2-12 in Greater Indianapolis can engage in meaningful, age-appropriate service.

Our model pairs hands-on action with learning and reflection, because we know that kids don’t just need something to do—they need space to talk about what they’re learning and how it makes them feel. Every project is thoughtfully designed with empathy-building at its core.

Whether you’re a parent, educator, scout leader, or community member, there’s a way to get involved. Through public events, school programs, and even at-home opportunities, Seeds of Caring provides the tools and support to make service part of kids’ everyday lives.

Let’s Raise the Next Generation of Changemakers

Want to know how Seeds of Caring is changing our world for the better? Just ask the kids.

We recently invited a group of young volunteers to imagine what the world would look like if every child learned to empathize and volunteer in their community. Their answers?

  • “There would be less hatred and more kindness.”
  • “Everybody would be equal.”
  • “We would be one big community.”
  • And this one that gives me goosebumps every time: “More people would do what is right, not what is easy.”

So let’s imagine an Indianapolis where every child knows their voice matters. Let’s raise a generation that looks beyond themselves, recognizes the power they hold to strengthen their communities, and leads with compassion.

Get Involved

If you live in the Greater Indianapolis area visit seedsofcaring.org to explore upcoming service opportunities, register your child for a program, or partner with us to bring empathy-building experiences to your school or organization.

Dr. Jane Goodall once said, “You aren’t going to save the world on your own. But you might inspire a generation of kids to save it for all of us. You would be amazed at what inspired children can do.” Together, we can raise a generation that’s not only ready for the future—but ready to change it for the better. Join us!

This data shows the depth and nuance of need in our communities. Let’s use it to partner together and serve our neighbors with dignity.

By Sponsor Insight

United Way’s newest ALICE report shines a light on more than 1 million Hoosier households struggling to afford the basics

By Michael Budd, president and CEO of Indiana United Ways, and Denise Luster, chief strategic intelligence and information officer for United Way of Central Indiana

The data is striking.

Over one in four workers in Indiana’s most common jobs struggled to get by in 2023.

Yet many of these workers earned too much to qualify for government assistance. Among them: child care workers, nursing assistants, cashiers, food service workers – the very people who keep our economy running.

In all, more than 1 million Hoosier households could not afford a basic household budget that year. And some 31% of Indiana families with children struggled to make ends meet.

In May, Indiana United Ways and United Way of Central Indiana published the newest ALICE report, in collaboration with research partner United for ALICE. Released annually, the report shows the depth and nuance of need in our communities. It shines a light on households that are in poverty or considered ALICE, an acronym for Asset Limited, Income Constrained, Employed.

For more than half a century, the government has used the Federal Poverty Level to determine who among us qualifies for public assistance. But the ALICE report shows that this measure misses many more who are struggling.

ALICE households earn above the Federal Poverty Level – too much to receive aid – and yet not enough to afford the basics of housing, child care, food, transportation, health care and technology.

This report seeks to give them a voice. Read through its pages, and you’ll see there is not a population untouched by financial hardship. These challenges affect every community in every corner of our state – urban, suburban and rural.

The ALICE report – this data – is us. So how do we use it to take care of each other?

Here are a few places we can start:

  1. Educate.
    The ALICE report is a powerful resource for understanding community need. We can use it to educate the public and policymakers about those needs – and how human services nonprofits are working to address them. Once others understand the breadth and depth of the challenges, then they can become an active part of solving them.

The report can play an important role in humanizing the data and dismantling stereotypes. It shows that financial hardship doesn’t show up in the way some may assume: Just because a person has a job doesn’t mean they are OK.

This interactive tool includes detailed reports for all 92 counties in the state and calculates the true cost of living for each, allowing you to see a more detailed picture of need in your community.

The report highlights the economic impact of meeting all Hoosiers’ basic needs, a useful framework when speaking to stakeholders. Meeting everyone’s basic needs changes the trajectory of struggling Hoosiers – and also boosts economic activity through increased tax revenue and consumer spending.

Employers can use this data to understand their own workforce and consider policies that support their employees, such as helping with child care costs, offering flexible schedules to accommodate for transportation challenges, and providing small loan options like the Community Loan Center model. They may also consider partnering in the Good Wages Initiative, which supports living wages and access to benefits for workers.

  1. Build and adjust programs.

    It is critical that we use data to inform our decisions. The ALICE data shows us the challenges Hoosiers are really facing. We should use this information to help us create – and modify – programming tailored to those needs.
  2. Partner together.
    One organization alone cannot solve our communities’ complex challenges.

It requires all of us – nonprofits, government, businesses, philanthropy – to take part.

Partnerships can start small. Perhaps your nonprofit addresses food insecurity. How can you connect to other agencies that address additional basic needs – such as transportation, housing, child care, health care – to ensure your clients’ needs are met holistically? We need to work together.

Above all else, what we hope you take away from the ALICE report is this: Data is a representation of real people. This report is about what is happening to real families every day in our communities.

We all deserve dignity. Let’s ensure all Hoosiers have access to the basics, to good-paying jobs, to opportunities.

Michael Budd is the president and CEO of Indiana United Ways.

Denise Luster is the chief strategic intelligence and information officer for United Way of Central Indiana.

“Work for a Nonprofit, Make a Difference”: Why This Campaign Can’t End Here

By Feature

By Chelsea Ohlemiller, Director of Community & Content, Charitable Advisors

As the “Work for a Nonprofit, Make a Difference” campaign wraps up, I find myself reflecting not only on the progress we’ve made but also on the road still ahead. In my role as Director of Community & Content at Charitable Advisors, I’ve had the privilege of spending the last several weeks in the field — meeting with nonprofit professionals, listening to their stories, and witnessing their passion and dedication firsthand.

And let me tell you — this campaign wasn’t just about filling jobs. It was about lifting voices, bridging gaps, and inspiring action.

During the month of May, we had the honor of highlighting more than 25 nonprofit organizations through our video outreach efforts. Each story we shared was a glimpse into the heart of this sector — a space filled with mission-driven individuals doing the hard, necessary work of caring for our communities. Alongside those stories, we saw over 200 job applications submitted and more than 130 new job seeker accounts created on our nonprofit job board. Those numbers represent real people taking steps toward meaningful work. That’s not just success — that’s momentum.

But while we celebrate those wins, we must also acknowledge a reality that can’t be ignored: nonprofit organizations are still struggling to recruit and retain the talent they need.

Over the past month, I heard story after story from nonprofit leaders about positions sitting open for months, staff stretched thin, and programs delayed because of understaffing. According to recent national data, nearly 75% of nonprofits report having roles they cannot fill — and that’s more than just a hiring issue. That’s a service issue. That’s a community issue.

These jobs aren’t just about running programs or balancing budgets. Nonprofit roles often mean ensuring that a child has a safe place to go after school, that a neighbor has food on their table, or that an artist has a space to create. They are vital. They are urgent. And they deserve attention.

At Charitable Advisors, our goal isn’t just to host a job board — it’s to build a bridge between people who want to make a difference and the places where that difference can be made. We believe in elevating this sector and ensuring that everyone — from recent grads to seasoned professionals — knows that nonprofit work is not only viable but valuable, rewarding, and deeply needed.

That’s why this campaign was never meant to end in May.

This work continues. It has to.

While our May campaign served as a powerful spotlight, the truth is that these stories, challenges, and opportunities exist year-round. The staffing shortage doesn’t take a break after May 31. Neither should we.

So, where do we go from here?

First, we keep telling the stories. If you followed our campaign, you saw the incredible range of missions and impact our local nonprofits are making. We need to keep showing the world what nonprofit work looks like — the triumphs, the heartaches, and everything in between.

Second, we continue connecting job seekers to purpose-driven careers. Nonprofit jobs don’t always come with big salaries, but they come with big meaning. For many, that’s the missing piece in their professional journey — a chance to align their values with their work.

Third, and perhaps most importantly, we invite you to be part of this effort.

Whether you’re a student unsure of your career path, a professional looking for more purpose, or someone who simply believes in the power of community — you can help.

Here’s how:

  • Share the message. Talk about nonprofit careers. Share job openings. Send friends and family to our job board. Sometimes people don’t realize these jobs exist — or that they could be a great fit.
  • Encourage exploration. If you know someone considering a career change, suggest they look into nonprofit work. Whether it’s development, program management, marketing, or direct service, there are roles that fit every skill set.
  • Support nonprofit organizations. Whether or not you’re job-hunting, your support matters. Volunteer, donate, attend events, advocate — these actions make a difference and strengthen the sector overall.
  • Stay connected with us. We’ll keep doing the work — highlighting organizations, promoting opportunities, and sharing success stories. Join us. Follow us. Be part of this movement.

This campaign reminded me of something I’ve long believed: the nonprofit sector is full of everyday heroes — people who choose to show up for others, day after day. But even heroes need help. They need teammates, support, and community.

If you’ve ever wondered how your career could be more fulfilling, more impactful, or more connected to the world around you — nonprofit work might be your answer. And if you’re already part of this space, I thank you. Your work matters, even when it’s hard, even when it’s unseen.

We may have closed the book on May’s campaign, but this story is far from over. At Charitable Advisors, we’re committed to keeping the momentum going. And I hope you’ll join us.

If you missed any of the incredible videos from the campaign, be sure to check them out on our social media channels — they’re still up, and still inspiring.

Follow our website and social media to learn more, get involved, and help us keep building a stronger, more connected community — one job, one story, one mission at a time.