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Effective fundraising demands new strategies, timeless principles, and an open mind

By Feature

New edition of Achieving Excellence in Fundraising puts philanthropy in context

by Shari Finnell, editor/writer, Not-for-profit News

As editors prepared to assemble the fifth edition of Achieving Excellence in Fundraising, they shared a sense of unease, recalls Genevieve G. Shaker, lead editor and associate professor of philanthropic studies at the Indiana University Lilly Family School of Philanthropy at IUPUI.

Shaker, who had been involved with the textbook previously in its 30-year history, led a team of more than 50 authors — all with ties to the Lilly Family School of Philanthropy — during one of the most transformative periods in the history of philanthropy. The work on the edition started in 2019 but the team paused as the global COVID-19 outbreak upended the nonprofit sector, philanthropy. The publication was released this spring and was co-edited by Eugene R. Tempel, Sarah K. Nathan, and Bill Stanczykiewicz.

“There was so much happening with fundraising as a result of that period of time,” Shaker said, recalling the uncertainty around the deadly pandemic, heightened awareness about DEI (diversity, equity and inclusion) following social justice protests, economic upheaval, and the rush to virtual engagement.

Several questions emerged during that time, she said, including: “How might this be changing things?” “What are the tried-and-true principles we believe still hold?”

“New editions come out about every five years,” Shaker said. “We wanted to make sure those principles were sustained. How can we make a book, attending to the changes this moment, that also will speak to people several years from now?”

In the end, the team decided to move forward, with the understanding that it may take some time to unearth how the events of 2020-2021 will continue to change fundraising and giving. “We couldn’t wait another two to three years to see what happens longer-term. It’s so important that people have a new book, so we went ahead — even with some uncertainties about the ultimate impact of this period.”


Preparing for what’s next in fundraising

One of the editor’s key takeaways is that principles and strategies of effective fundraising will continue to evolve but many of the foundational principles outlined by the late fundraising expert and The Fund Raising School founder Henry A. Rosso remain relevant, according to Shaker.

The revised book introduces new material and research related to fundraising ethics, virtual engagement and online giving, engaging diverse donors, crisis fundraising, planned giving, and crafting appeals. “The digital revolution has been enormous and it’s continuing through innovations like crowdfunding and artificial intelligence,” Shaker said. “Platforms are still emerging and broadening the ways we can communicate with people. That’s a huge change that we’ve seen over these past 20 years.”

Another development is heightened awareness about engaging diverse donors, Shaker said. “We are always seeking to learn more about different communities of donors, to provide more recognition for their philanthropic approaches, and to be intentionally welcoming and supportive of them as donors,” she said. “This change has been happening prior to the last few years, but it’s more at the forefront of all of our minds as we work to create a more diverse, equitable, and inclusive nonprofit sector.”

Adapting to change

According to Shaker, recent events served as a reminder of the importance of constantly evaluating the effectiveness of current fundraising strategies. 

“We cannot do the same things year after year and expect the same result,” she said. “We must be evaluating outcomes. If, for example, a mailing is getting half the response than previous years, you must be open to changing your approach.”

Shaker noted that Tempel, lead editor of three previous editions and founding dean emeritus of the Lilly Family School of Philanthropy, often stressed that nonprofit organizations can’t afford to operate as closed systems. “Leaders need to approach their nonprofits as open systems — gathering information, listening, and paying attention to what’s happening in the world, in their community, and in fundraising — and adapting all the time,” she said. “COVID, in a way, was a reset for some organizations. It required them to change and they’re not going back.”

Without the pandemic, some nonprofits still would be entrenched in practices that may not necessarily have been working for them, Shaker added.

Guiding principles of fundraising

While the pandemic accelerated the adoption of online giving and virtual engagement, research also revealed that some of the original principles advised by Rosso more than 30 years ago remain unshakeable, Shaker said.

“It has proven some of the things that we believe about fundraising, including the importance of having strong relationships with donors and finding different ways to engage with donors at all capacities,” she said. “Those principles were reinforced during COVID. The pandemic stressed the importance of knowing your donors as people and considering their circumstances, while continuing to communicate with them about your nonprofit’s work, needs, and the circumstances of those you serve.”

The textbook also addresses perceptions about fundraising, many that stem from some cultural and societal beliefs about openly talking about money, Shaker said.

“Fundraising can be misunderstood, even within our own organizations. There are some misunderstandings about what fundraising is and how it takes place,” she said. “We are often battling those misconceptions and educating others about philanthropy and fundraising. At a personal level, many of us are raised in households where talking about money can be taboo. This is an additional challenge, which can take reflection and practice to overcome so it doesn’t impact the way we interact with donors.”

Shaker said that the pandemic also reinforced people’s enormous capacity for generosity through donations and volunteerism.

“It was a reminder that philanthropy is for everyone,” she said. “It reinvigorated and reminded us of the power of human generosity. And that a more inclusive definition of philanthropy includes thinking about all the things that people are doing in addition to giving financially.”

More information about the fifth edition of Achieving Excellence in Fundraising is available at achievingexcellenceinfundraising.com/.

Going All IN: United Way event connects hundreds for day of community service

By Sponsor Insight

United Way of Central Indiana will host its second Go All IN Day June 24 across the region

By Margaret Matray, communications manager, United Way of Central Indiana

In the September sun, volunteers armed with flyers and trash grabbers fanned out across the 900 block of North Delaware Street in Indianapolis.

They passed out snacks to neighbors and told them about the services offered at Recovery Café Indy. They spread the word about the cafe’s upcoming anniversary barbecue. And they plucked garbage from bushes, curbs and fences.

Recovery Café Indy was one of several dozen organizations that participated last year in United Way of Central Indiana’s first Go All IN Day, an organized day of volunteering and community service across the region. More than 500 volunteers tackled over 70 projects, including assembling care kits for seniors, mulching playgrounds, planting community gardens and stocking food pantries.

As a result of the event, Recovery Café recruited a handful of new long-term volunteers, and nearly 80 people attend its anniversary celebration, said Aubre Jean, the cafe’s program manager. Go All IN Day also helped the cafe’s members connect with new people and feel supported, she said.

“It felt like we were coming together as a community to do something important, to help maintain the neighborhood and to share the word,” Jean said. “It was awesome because it was not just our organization doing this – the whole entire Indianapolis community was doing something to give back.”

United Way will host this year’s Go All IN Day on June 24 and hopes to grow the event in its second year – with more volunteers and more projects across Boone, Hamilton, Hancock, Hendricks, Marion, Morgan and Putnam counties. The nonprofit is currently recruiting interested volunteers, nonprofits, community groups and grassroots organizations at uwci.org/go-all-in-day.

In the coming months, organizations with an annual operating budget of $1 million or less will be able to apply for small grants to fund their projects. And United Way will help connect volunteers to projects leading up to the event.

For last year project, Recovery Café received a $500 micro-grant that went toward supplies for the neighborhood clean-up and refreshments for volunteers to enjoy while networking after.

Jean saw Go All IN Day as a way to bring together different organizations that share a common goal of helping others. The event also built on the cafe’s efforts to get members walking outside and keep the block clean, as Recovery Café had “adopted” its street through Keep Indianapolis Beautiful.

Recovery Café operates under the nonprofit We Bloom and is part of a network of cafes across the country. It launched out of a space at Horizon House several years ago and is now located inside the Unity of Indianapolis building.

The cafe serves people in recovery – not solely from substance use but also from domestic violence, trauma, mental health struggles, homelessness and other challenges. It offers programs, connects people to services and hosts recovery circles facilitated by trained peer recovery coaches.

Jean said the cafe provides a loving environment. Many members attend daily because it’s their community — a place to belong. There, they can share a cup of coffee or a meal from the nonprofit Second Helpings.

For Go All IN Day, Jean set a goal of recruiting 25 volunteers but exceeded that with nearly 40. Top leaders from United Way and volunteers from Keep Indianapolis Beautiful and First Financial Bank, which helps fund the cafe, all participated – along with cafe members and staff.

Peter Hanscom, United Way’s vice president of marketing and digital engagement, had often driven by the cafe but didn’t know what it did. Hanscom and his family have places where they normally volunteer and give back, but Go All IN Day gave him an opportunity to get out of that comfortable pattern and meet new people and organizations.

After handing out flyers about the cafe that day, Hanscom and the other volunteers toured the facility, learned about its mission and talked with members about their recovery stories.

“The sacrifice of just one day gave me an appetite to stay involved outside of the ways I normally would have,” Hanscom said.

Jean said Recovery Café is still working on its plans for this year’s Go All IN Day. But she’s already reserved a spot online.

The event gives organizations a chance to connect, be creative and recruit more volunteers than they normally would to finish a project.

“It felt amazing to have people from these organizations come and support,” Jean said. “And what it showed is that we are supported and we are seen for the work that we do.

“For any organization who wants to feel connected to that bigger picture and give back in any way – it’s an opportunity to do so.”
To learn more about Recovery Café Indy, go to www.recoverycafeindy.org.

Volunteers and organizations interested in participating in this year’s Go All IN Day can learn more and sign up at uwci.org/go-all-in-day.

6 leading nonprofit trends to look out for in 2022

By Feature

Philanthropic researcher, educator predicts a year focused on equity, smaller donor pools, innovation, mission and new HR policies

by Shari Finnell, editor/writer, Not-for-profit News

As local nonprofit teams plan for another calendar year, the agenda most likely will include strategies for embracing change, innovation and sustainability in numerous areas, according to Amir Pasic, Eugene R. Tempel Dean of the Indiana University Lilly Family School of Philanthropy.

With the pandemic and social protests representing some of the most disruptive events in the nation’s history, nonprofits are being forced to regroup on how to carry out their mission and operations, Pasic noted. “Almost all of our lives were turned upside down in many ways,” Pasic said. “The nonprofit philanthropic sector was no exception.”

Pasic pointed out six trends that nonprofits will likely need to address as they move into a new year.

1. Integrating equity as a long-term solution. While conversations and news around racial equity may not be as intense at the height of social justice protests, it will remain at the forefront of agendas of nonprofits, Pasic said. 

“When you had the kind of material, economic consequences of COVID, and then afterwards the killing of George Floyd and other black citizens, you saw the rise of racial reckoning and that becoming a global phenomenon. Equity and inclusion became major topics,” he said. “The fervor might have dissipated a bit, but I think those priorities are going to be there permanently for the nonprofit sector because so many of us became aware of the fact that our institutions and practices have been exclusionary.”

With the growing awareness around racial equity, Pasic added, it will have a “differential impact on nonprofits, depending on where they stand.”

2. Relying on a smaller pool of donors, mostly wealthy. Another trend that emerged during the pandemic is a shrinking pool of donors, Pasic said. “One of areas of research that has been interesting but somewhat worrisome is that giving continued to grow, but it came from a smaller number of donors,” Pasic said. “There was pretty strong evidence that donations are coming from a smaller number of wealthier people. We will be looking to determine if that trend will continue.”

Pasic said that nonprofits will need to make further adjustments if that trend remains. They will need to understand the best strategies for engaging a smaller number of donors until they can expand their donor base. “They need to ask, ‘How do you balance that with planning for a future where you’re trying to replenish those donors over time?’,” Pasic said

3. Rethinking employee work schedules. Another concern related to equity emerged during the pandemic when some employees easily transitioned to working online, while others faced downsizing or layoffs because they jobs demanded an in-person presence,according to Pasic.

Human resource leaders will need to explore ways to adopt hybrid work models while addressing the needs of all employees. “It looks like there’s going to be all kinds of different combinations of people working remotely,” he said.  

4. Offering a mix of in-person and online volunteer/giving opportunities. During the pandemic, a significant number of nonprofits offered volunteers ways to continue to support the mission remotely, Pasic said. “More people started giving online, engaging online and trying to figure out who they can help online,” he said. “At the same time, we saw an upsurge in neighbors helping their neighbors. We saw people knocking on the doors of neighbors they may never have met before to see if they could help by shopping for groceries.

“I think we’re going to see more of this type of decision-making in the future,” he added. “People will continue to figure out what it is that they can do remotely and when they have to travel.”

5. Remind your team of your mission. With many nonprofit organizations undergoing unprecedented changes in adjusting to challenges, it’s important to take the time to focus on the mission, Pasic said.

“In times of difficulty, it’s important to remind yourself why you exist. What is your mission?” he said. “Revive that purpose. It’s not only a time to remind yourself of what that is, but for those who are your champions. It can sometimes be forgotten when we’re all scrambling to make it through the day, but I think that that sense of mission can be rejuvenated and give you some energy to start the next day.”

6. Embrace innovation as an ongoing pursuit. “The pandemic has shown us that there’s no reason to keep doing the way we’ve been doing,” Pasic said. “A sense of innovation and possibilities are some of the positive things that came out of the pandemic. When we know our mission, then we can think of innovative and interesting ways to pursue that. We need to take some of the things we learned during the pandemic and apply it to the future.” 

NFPN Perspectives: 20 Years of Supporting Central Indiana’s Nonprofit Community

By Feature, Uncategorized

By Shari Finnell, writer/editor Charitable Advisors

When Bryan Orander launched Not-for-Profit News in 2001, the internet had not yet reached its saturation point; only 52 percent of American adults reported using it at the time, according to the Pew Research Center. And Orander considered the e-newsletter as nothing more than a project to keep him busy while starting his consulting business, perhaps a tool that would help a few people find jobs, he recently said.

As NFPN celebrates its 20th anniversary year as an online weekly publication with more than 14,000 subscribers, Orander reflected on how the nonprofit sector of Central Indiana has navigated various changes during that period, including internet saturation, the economic recession of 2008, technology advances, evolving giving patterns, and, currently, the impact of a global pandemic and unprecedented racial equity protests.

Orander, founder and President of Charitable Advisors, a consulting firm, said no other period in the past 20 years fully matches the challenges faced by nonprofits today, but there were similarities during the economic downturn of 2008.

“From our vantage point — from 2008 to 2010, we saw job ads drop off, donations being directed to basic needs and away from the arts and the environment,” he said. “We’re now seeing a lot of the same things. Right now, at least, COVID-19 relief funds are being directed to human services and basic needs. That makes sense.”

Studies reveal that many nonprofits weathered the 2008 recession fairly well, Orander said, which gives him reason to hope that many of them will survive the current turbulent period. Here are some of Orander’s perspectives on the trends that continue to shape the nonprofit sector in Central Indiana.

Increasing dominance of the larger nonprofit: Orander said some of the same patterns that have dominated the B2B sector, including the decline of small businesses, seem to be playing out in the nonprofit sector.

“Looking at the bigger picture over the past 20 years, it appears that the nonprofit sector has evolved with more clearly defined, substantial nonprofits. It’s almost a case of the-haves and the have-nots,” he said. “The organizations that are able to hire the best people, invest in advanced technology and implement the best techniques are getting better and better at raising money and attracting donors. Meanwhile, a lot of other nonprofits are being left behind. And that gap is getting bigger.”

Changing profile of donors: Citing a 2019 report published by the Indiana University Lilly Family School of Philanthropy at IUPUI, Orander noted that the number of people donating has decreased from two-thirds of U.S. households in 2000 to slightly over half in 2016. “While overall charitable donations continue to slowly increase, the number of people donating is decreasing. We have a donating class and the rest,” he said. “People with less means are giving less, while people of means are taking over a bigger share of the giving.”

While overall giving hasn’t declined, Orander said, nonprofits need to be more strategic about how to target wealthier donors. “You have to be sophisticated at soliciting donations, and that seems to leave smaller nonprofits in a tough position because most have not developed major donors.”

Models of charitable giving are evolving: During the past 20 years, Orander also has noticed changes in the giving model — with some donors moving from a focus on organizations that align with their values to a model that generally focuses on a donor’s loyalty to a cause. “There are continuing studies on this, but it appears that charity and cause in terms of giving are viewed differently among different generations,” Orander said.

For example, he said, younger people are more likely to be loyal to a cause, such as environmental concerns, while older people tend to support nonprofit organizations that align with their passions and beliefs. Since younger generations may be more passionate about a specific cause, they may decide to give through an engaging online campaign or work for a for-profit employer that is dedicated to their cause.

Crowdfunding also has changed the charitable giving model, Orander said. “There are so many ways that people can give online; there’s now a fuzziness between charity and giving. A lot of people don’t discern the difference between giving to a food bank or to a worthy person through an on-line crowdfunding platform.”

Businesses competing with nonprofits for new hires: As a professional recruiter, Orander also has some perspectives about how hiring trends are impacting nonprofits’ ability to compete for talent.

“A positive trend is that the younger generation wants to be involved in a worthy cause. They want to make a difference, so they would traditionally be more likely attracted to nonprofits,” Orander said. “However, for-profit businesses have realized that their prospective employees want to be part of a making a difference, so they often affiliate themselves with a cause.”

Socially responsible companies have become so mainstream, that “the lines are kind of blurry between working at a nonprofit with a cause or a for-profit that has a cause,” Orander said. “Employees may determine that, either way, it’s possible for you to make a positive difference. But with some employers, you can make more money and still make a difference.”

Impact of starting a new nonprofit: While it’s not impossible, it is much more difficult to start a nonprofit with real impact than it was 20 years — even without the challenges presented by the COVID-19 pandemic, Orander said. “It may not be difficult to create one, but it’s harder and harder to rally the people and the resources to do anything with it,” he said. Many new nonprofits are created in response to a personal or family tragedy or loss and not because the community doesn’t already offer those services, Orander has observed.

The Future: As Orander looks forward to continuing NFPN’s role in the Central Indiana nonprofit sector, he foresees developing more opportunities to connect people, organizations and resources, with a focus on informing and inspiring through the news and stories it delivers.

“When we first surpassed 10,000 subscribers, I knew we were really helping to connect and inform people in the local nonprofit community. We had become the go-to place for jobs and news,” Orander said. “It felt like we were making a difference. I feel the same way now. It’s been an interesting and humbling experience.”

Fairbanks Foundation focuses on its future

By Feature

This is one in a series of articles about area foundations and is intended to give readers insight into a foundation’s giving and designed to increase transparency and understanding in Central Indiana.

By Lynn Sygiel, editor, Charitable Advisors  

[ see also: Prevention Matters initiative ]

Who says you can’t go home again? Not Claire Fiddian Green, the president and CEO of the Richard M. Fairbanks Foundation.

Fiddian Green is what is called a boomerang or a come-back employee. After nearly five years away, she returned to the foundation in 2015.

A Kronos and Workplace Trends study found that returning employees can positively affect workplace cultures and they have the advantage of knowing how the organization functions.

Fiddian Green agrees with that assessment.

During her first three-year stint, she was a program officer for the foundation. In 2010, she left to become president of The Mind Trust, an Indianapolis-based nonprofit that works to improve public education by encouraging entrepreneurs to develop or expand educational initiatives. Her next career move was to the public sector, first as executive director of the Indiana Charter School Board and then as the governor’s special assistant for education innovation and reform.

When Fiddian Green returned to Fairbanks, she brought with her vital background knowledge of grants, and previously established relationships with both grantees and staff.

She not only had a new title but a new charge – to work with the board to create a vision for the foundation’s future.

For nearly 30 years, the foundation operated under the guidance and leadership of its founder and president, Richard M. Fairbanks, who had established broad giving parameters. When he passed away in 2000, Leonard J. Betley stepped up as board chair and president/CEO.

In late 2014, winds of change swept over the organization. The board elected a new chair – Daniel Appel — and announced Fiddian Green’s hire. And there were other changes. Betley stepped down, but remained on the board, Roger Snowdon, board vice president and treasurer, left those two positions, and Betsy Bikoff, the vice president and chief grantmaking officer, who had been at the foundation since 2002, left to start a consulting practice.

Together with Appel, the new board chair, Fiddian Green dove in.

“It gave an opportunity for the board to take a step back and reflect. It was a great time to take stock of the past 15 years, and think about where we would like to be headed. We had most of that first year to plan,” she said, because Betley and the board had intentionally committed to multiyear grants.

“I think the board was excited to think about what our new direction would be, and they’ve been incredibly supportive,” she said describing the internal visioning process with her 10-member board.

In addition, Ellen Quigley, the foundation’s newly promoted vice president of programs, and Fiddian Green spent a lot of time talking to people in the community to get their perspective on what were the big challenges and opportunities facing Indianapolis.

In a concentrated three-month time period, they met with about 60 community leaders, some foundation grantees and some not.

“That was very informative to hear what people who represent different sectors were thinking about what’s going on in Indianapolis and where their minds were,” Fiddian Green said.

“And the number one thing, over and over again, was talent. That’s our biggest challenge as a community. We need to do a better job preparing our talent in schools, we need to do a better job attracting talent and then retaining that talent here. And people said it different ways, but that’s kind of what it boiled down to.

“And then the second big thing that people were just starting to talk about was the opioid crisis. They told us, ‘We’ve got this problem. And it’s impacting our ability to retain employees and hire people,’” she said.

Outside the city, they also talked with a number of foundations that were similar to Fairbanks  – city-focused with common focus areas. They also benchmarked with affinity philanthropic organizations, Grantmakers in Health and The Philanthropy Roundtable.

Changes made

“Our board went through about an eight-month process, and at the end of 2015, it adopted a mission statement, it codified values that the foundation had always operated by writing them down, and it established a third focus area. We had been making grants in education, but had not called it out as a focus area. We also reaffirmed health and the vitality of Indianapolis as giving areas and sharpened all the focus areas to increase impact,” Fiddian Green said.

For each of the three focus areas, the foundation determined goals and matched its giving to those priorities. Today the foundation has about $300 million in assets. What didn’t change was the application process, which is still fluid and requests can be made anytime. One staff member is the contact for all initial inquiries.

Research initiatives and advocacy were added to the foundation’s giving portfolio. During the planning process, staff had identified foundations that resonated — the Joyce Foundation based in Chicago, and the Laura and John Arnold Foundation in Houston, the Houston Endowment, and the Lumina Foundation. All are involved in policy work, which Fairbanks saw as an important role for the foundation to play.

Challenges to address

As a focus area, health was especially challenging to fine tune. Past giving had been mainly for infrastructure building, making grants to public health, and operational dollars for safety-net clinics. These included projects like the establishment of the Richard M. Fairbanks School of Public Health on both IUPUI and Bloomington’s campuses.

As part of its process, the foundation brought in Paul Halverson, the founding dean of the School of Public Health, as an adviser and asked him: “What in your perspective is going on from a public health standpoint in Indianapolis?”

“Halverson helped us identify what were the big issues informed by data and from there we said, ‘What are the root causes of our poor health outcomes?’ The one thing we were really shocked by was that Indianapolis and the state of Indiana ranked at near the bottom of almost every measure of health. And so we asked the next question: ‘What are the drivers of that?’”

“The number one driver was addiction. Tobacco, opioids and obesity. We decided those were all really big challenges that we were just going to focus on two, and so we selected tobacco and opioids.

“We shifted from the 15 years of infrastructure building to say, ‘OK, there’s great infrastructure in place, but we still have really poor health outcomes.’ So what if we were to shift our grantmaking to focus on root causes and see if by directing some resources to target those two things, we can actually help to being part of the solution and make a difference in improving health outcomes for the city.”

Communicating these changes

Just over a year ago, the foundation formally communicated the changes and shifts at an open house for its new downtown offices in Regions Tower.

They had learned from focus groups that unless an organization was a grantee, members in the community thought the foundation was affiliated or an extension of Fairbanks Hospital. Up until this time, the foundation had been under the radar and had not proactively communicated its work.

If Fairbanks was going to be a thought-leader in the community and affect policy, there had to be a clearer community understanding of the foundation and its work.

The foundation spent nearly a year researching the issues, especially about tobacco and opioids.

“We knew they were problems, but we wanted to make sure we really understood the issues. We commissioned two reports from the School of Public Health, which were published in September of 2016,” said Fiddian Green.

So with a new brand, website and research reports, it started communicating the foundation’s work.

“That’s really step one, ‘OK, we’ve commissioned research, and we have some information that we’d like to share. And now that you know who we are, you understand where it’s coming from.’”

And communication was as important for their colleagues, and its added goal to collaborate and convene.

“When you’re talking about big problems like the opioid epidemic, there’s no one organization that can try to solve this problem on our own. Everyone has to work together, across sectors, certainly across funding partners from around the state and around the country.”

Evaluation and metrics

Internally, the foundation added capacity with one position focused on evaluation and research.

“We created and funded a full-time director of learning and evaluation. That has just been tremendous for us,” said Fiddian Green.

Alex Cohen is that staff person. He routinely scans the literature and reviews published research for studies and data that are relevant to the three focus areas. His work continuously informs the type of metrics the foundation should be tracking to determine if progress is being made.

For the focus areas, the foundation has created a dashboard, which is available on its website.

“The beauty of having the dashboard is that we’ve identified metrics that are going to tell us are we making any progress or not. In addition, we have metrics for each of our grantees and have committed to doing evaluations for many of our grants,” she said.

Adding evaluation capacity has added to time spent with grantees. Now, when the foundation make a grant, nonprofits are asked for the metrics they will use to track the impact of the work. That informs the reporting they provide and in turn informs the foundation’s board about the impact.

“We need to be really honest about the outcomes and if something is working, we should continue to support it, and if it’s not working then we probably need to try something new,” said Fiddian Green.

James Bond of philanthropy’ gives away the last of his fortune

By Feature, Fundraising

By Jim Dwyer, reporter, New York Times

As it happens, Donald J. Trump is not the only person to announce plans to shut down a personal philanthropy, just the best known.

This is the story of a man who made and kept that same promise.

Nearly five years ago, Charles F. Feeney sat in a cushy armchair in an apartment on the east side of Manhattan, grandchildren’s artwork taped to the walls, and said that by the end of 2016, he was going to hand out the last of a great fortune that he had made.

It was a race: Mr. Feeney was then 81, and Atlantic Philanthropies, a collection of private foundations he had started and funded, still had about $1.5 billion left. Flinging money out the window or writing checks willy-nilly was not Mr. Feeney’s way.

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India’s new CSR law sparks debate among NGOs and businesses

By Feature, Leadership

By Oliver Balch, freelance writer, The Guardian | 

India is the first country in the world to enshrine corporate giving into law. Following a change in company law in April 2014, businesses with annual revenues of more than 10bn rupees (£105m) must give away 2 percent of their net profit to charity. Areas they can invest this money in include education, poverty, gender equality and hunger.

At the time India’s policy-makers said the law would release much-needed funds for social development, while critics warned of a tick-box mentality and efforts at evasion.

Two years on, the arguments remain unresolved. What’s unambiguous is that overall charitable spend by companies has increased. According to independent reports, the private sector’s combined charitable spend jumped from an estimated 33.67bn rupees (£357.5m) in 2013 to around 250bn rupees (£2.63bn) after the law’s enactment.

Some say the change in law is also waking up corporate India to its wider social responsibilities. “The so-called 2 percent law has brought CSR [corporate social responsibility] from the fringes to the boardroom,” argues Bimal Arora, chair of the Delhi-based Centre for Responsible Business. “Companies now have to think seriously about the resources, timelines and strategies needed to meet their legal obligations.”

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