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Is It Time to Rethink Large Nonprofit Fundraisers?

By Sponsor Insight

By Jill Robisch, First Vice President & Manager, Nonprofit Division

As the nonprofit sector continues to adapt to a post-pandemic world, many organizations have resumed their large-scale fundraising events, aiming for a return to normalcy. However, with increasing uncertainty surrounding state and federal funding, is it time to rethink the traditional approach to these high-cost, resource-intensive fundraisers?

The Return to Large-Scale Events

In the immediate aftermath of COVID-19, many nonprofits pivoted to virtual or hybrid events, discovering new ways to engage donors and reduce overhead costs. Now, with in-person events making a strong comeback, some organizations are eager to revive the familiar gala, auction, or large benefit dinner. These events often serve as significant revenue generators, brand builders, and community engagement tools.

Yet, the landscape has changed. The unknown impact of potential shifts in government funding, inflation concerns, and shifting donor expectations mean nonprofits must be more strategic than ever about how they allocate fundraising resources.

The Uncertain Future of Public Funding

Federal and state funding for nonprofits remains a moving target. With economic fluctuations and shifting legislative priorities, nonprofits reliant on government grants and subsidies may face unpredictable funding streams. Organizations that previously used large fundraisers to supplement government dollars may now need to explore whether these events can reliably fill financial gaps in a sustainable way.

Balancing Costs and ROI

Large events require significant investment—venue costs, catering, entertainment, staffing, and marketing add up quickly. Nonprofits must critically assess whether the return on investment justifies these expenditures. While some events yield high revenue, others may break even or operate at a loss when factoring in hidden costs such as staff time and donor fatigue.

Instead of defaulting to large-scale fundraisers, nonprofits should consider a diversified approach, blending traditional events with:

  • Targeted Major Donor Engagement – Intimate gatherings or one-on-one donor stewardship may yield higher returns with lower costs.
  • Corporate Partnerships – Engaging corporate sponsors for year-round giving, rather than a one-time event sponsorship, can provide more sustainable funding.
  • Peer-to-Peer Fundraising – Empowering supporters to raise funds through social networks can create broad engagement with minimal upfront costs.
  • Recurring Giving Programs – Encouraging monthly donors builds a stable revenue stream, reducing reliance on annual fundraisers.

The Future: Quality Over Quantity

Rather than focusing on returning to the way things were, nonprofits should evaluate what works best for their specific mission and donor base. This might mean scaling back on extravagant events in favor of more targeted, mission-aligned gatherings that foster deeper connections with supporters.

Ultimately, the question isn’t whether large fundraisers should disappear but whether they should evolve. By reevaluating their role within a broader, more sustainable fundraising strategy, nonprofits can position themselves for long-term success—regardless of the external funding climate.

Charitable Advisors Month of Giving: Spotlighting 30 Nonprofits During a Critical Time for Year-End Giving

By Feature

By Chelsea Ohlemiller, Charitable Advisors

As November kicks off, Charitable Advisors is excited to announce our Month of Giving campaign. Over the next 30 days, we’ll be spotlighting these incredible Indiana-based nonprofits across our social media platforms, sharing their missions, the communities they serve, and the ways individuals can support them through donations and other giving opportunities. This initiative comes at a pivotal time for nonprofits, as the final quarter of the year is critical for hitting fundraising goals and gaining momentum for the year ahead.

Why November Matters for Nonprofits

For many nonprofits, the year-end giving season is the most important fundraising period of the year. In fact, according to Nonprofit Source, nearly one-third (31%) of annual donations happen in the last three months of the year, with December alone accounting for a significant portion. But the push for donations often begins in November, as nonprofits ramp up their outreach and connect with donors ahead of Giving Tuesday and other key events.

Indiana nonprofits, like those featured in our Month of Giving campaign, are no exception. These organizations provide vital services across the state, from feeding families in need to offering mental health support and education initiatives. Yet, many face the challenge of limited marketing budgets and a crowded field of causes vying for donor attention. That’s where Charitable Advisors steps in—our Month of Giving campaign aims to elevate the visibility of these organizations, driving awareness and engagement at a time when it’s needed most.

The Power of Visibility

A key goal of the Month of Giving is to help nonprofits connect with potential donors who may be unaware of their work or the specific impact they’re making in their communities. Through daily posts on our social media platforms, we’ll highlight one organization each day and provide clear calls to action for how individuals can contribute. Whether it’s through financial donations or specific giving opportunities—such as supporting a particular program or meeting an urgent need—our posts will make it easy for donors to get involved.

Statistics back up the importance of this kind of visibility. The 2023 Giving USA report found that individual giving accounted for 64% of all charitable contributions in 2022, totaling $499.33 billion. Online giving, in particular, has seen consistent growth, representing 13% of total donations. With more and more donors engaging online, especially during the year-end giving season, our goal is to ensure that Indiana nonprofits have the platform they need to reach these supporters and secure the donations that will sustain their work into the next year.

Meet the 30 Nonprofits

Over the next 30 days, we will feature a wide range of nonprofit organizations working across Indiana. From small grassroots organizations to larger, well-established nonprofits, the selected groups span a variety of sectors including healthcare, education, environmental conservation, homelessness, and youth development. Each of these nonprofits plays a crucial role in addressing the needs of Indiana’s communities, and we’re honored to help share their stories. Organizations were selected from the ‘Wants & Wins’ email outreach, with priority given to the first 30 respondents to ensure a fair and timely process. For future opportunities, be sure to sign up for that email list here: https://charitableadvisors.com/subscribe/

Whether that’s through a one-time donation, a recurring gift, or in-kind support, our hope is that this increased exposure will lead to a surge in both awareness and contributions.

Preparing for Year-End Success

As we head into the final stretch of the year, we know how critical this time is for nonprofits. A study by Network for Good found that 12% of all annual giving occurs in just the last three days of the year, underscoring the importance of November as a ramp-up period for year-end success. By participating in the Month of Giving, these 30 Indiana nonprofits are well-positioned to maximize their outreach and hit their year-end fundraising goals. With the right momentum, these organizations can build a solid foundation for 2025 and beyond, ensuring they have the resources they need to continue serving their communities.

Looking Forward

The Month of Giving is an exciting opportunity to showcase the amazing work being done by Indiana nonprofits and to encourage our community to step up and support these organizations. We hope that through this initiative, donors will not only learn more about the causes closest to home, but also feel inspired to contribute in ways that make a lasting impact.

Stay tuned to Charitable Advisors’ social media channels throughout November as we highlight the incredible work of these nonprofits. Together, we can make this season of giving the most successful yet for Indiana’s nonprofit sector.

Please note, Organizations were selected from the ‘Wants & Wins’ email outreach, with priority given to the first 30 respondents to ensure a fair and timely process. While we wish we could include everyone, we are limited on space and capacity. We look forward to additionally opportunities to continue our advocacy for increasing the visibility of Indiana nonprofits.

Beware of a New Scam Targeting Nonprofit Organizations

By Sponsor Insight

By Jill Robisch, National Bank of Indianapolis

Nonprofit organizations, known for their mission-driven work and commitment to community welfare, are increasingly becoming targets of a sophisticated scam. This scam involves fraudulent donors sending counterfeit checks to nonprofits, only to follow up with a request to return a portion of the funds—before the organization realizes the check is bogus.

Here’s how the scam typically unfolds:

  1. Initial Contact: The scam begins when a supposed donor reaches out to the nonprofit, often presenting themselves as a well-meaning individual or a representative of a company. They express a desire to make a substantial donation, often targeting smaller nonprofits that may be less equipped to verify the legitimacy of the funds.
  2. The Fake Check: The donor sends a check for a significant amount, which the nonprofit deposits into its bank account. The check appears genuine, and the nonprofit, eager to put the funds to good use, may not immediately question its authenticity.
  3. The Refund Request: After the check is deposited, the scammer contacts the nonprofit again, claiming that they accidentally overpaid or need a portion of the funds back for some reason—such as an emergency or to cover a different expense. They request that the nonprofit wire the excess funds back or send a separate check.
  4. The Revelation: After the nonprofit sends the requested refund, the original check bounces, as it was fraudulent. The organization is left with a loss, not only of the funds they returned but also of any bank fees incurred.

How to Protect Your Nonprofit

To avoid falling victim to this scam, nonprofits should take the following precautions:

  • Verify Donors: Before accepting large donations, especially from new or unknown donors, verify their identity and the legitimacy of the donation. Contact the donor directly using official channels, not through the contact information provided in suspicious emails or letters.
  • Wait for Clearance: Do not refund any part of a donation until the check has fully cleared. Bank processing times can vary, and it’s essential to wait until the funds are confirmed as available in your account.
  • Educate Your Team: Ensure that all staff and volunteers are aware of this scam and understand the importance of verifying checks and donations. Providing regular training on recognizing potential fraud can help protect your organization.
  • Consult with Your Bank: Work closely with your bank to identify and mitigate risks. They can offer guidance on how to verify checks and may provide tools to help you spot fraudulent transactions.

Nonprofit organizations should remain vigilant against this type of fraud. By implementing strong financial controls and educating their teams, they can protect themselves from falling prey to these increasingly common scams.

Building Endowment Readiness: A Strategic Imperative for Nonprofit Sustainability

By Sponsor Insight

By: Jill Robisch, First Vice President, Nonprofit Services, The National Bank of Indianapolis

In the dynamic landscape of nonprofit management, achieving sustainability is a primary goal. Endowment readiness stands as a cornerstone strategy, offering organizations a pathway to financial stability and long-term impact. By taking proactive steps to cultivate endowment readiness, nonprofits can safeguard their missions, weather economic uncertainties, and ensure their ability to serve communities for generations to come. Here are key steps to guide nonprofits on their journey towards endowment readiness:

  1. Assessment of Financial Position: The first step in building endowment readiness is to conduct a comprehensive assessment of the organization’s financial position. This includes evaluating current revenue streams, expenses, and assets, as well as identifying any existing endowment funds. Understanding the organization’s financial landscape provides crucial insights into its capacity for endowment growth and sustainability.
  2. Strategic Planning: Strategic planning lays the foundation for effective endowment development. Nonprofits should set clear, measurable goals for their endowment initiatives, aligning them with the organization’s mission and long-term vision. This involves identifying target fundraising objectives, determining investment strategies, and establishing timelines for implementation.
  3. Board and Staff Engagement: Endowment readiness requires buy-in and support from all levels of the organization, particularly the board of directors and staff. Boards play a crucial role in providing oversight and guidance on endowment-related decisions, while staff members are instrumental in implementing fundraising campaigns and managing endowment assets. Engaging both stakeholders in conversations about the importance of endowments fosters a culture of financial stewardship and philanthropy.
  4. Donor Cultivation and Engagement: Building a robust endowment necessitates cultivating relationships with donors who are passionate about the organization’s mission and willing to make long-term financial commitments. Nonprofits should develop targeted fundraising strategies, including major gift campaigns, planned giving programs, and donor stewardship initiatives. Effective communication and engagement are key to inspiring donors to contribute to the endowment fund.
  5. Investment Management: Prudent investment management is essential for the growth and sustainability of endowment funds. Nonprofits should develop investment policies that align with their risk tolerance, financial goals, and legal obligations. Diversification of investment portfolios helps mitigate risk and maximize returns over the long term. Regular monitoring and evaluation of investment performance ensure that endowment assets are managed effectively.
  6. Transparency and Accountability: Nonprofits must maintain transparency and accountability in all aspects of endowment management. This includes providing donors with regular updates on the performance of the endowment fund, as well as ensuring compliance with legal and regulatory requirements. Clear communication about how endowment funds are used and the impact they have on the organization’s mission fosters trust and confidence among stakeholders.

In conclusion, endowment readiness is a strategic imperative for nonprofit sustainability. By following these key steps and committing to proactive financial planning and management, organizations can build the foundation for a secure and impactful future. With careful stewardship and dedication, endowments can become powerful tools for advancing missions, supporting communities, and leaving a lasting legacy.

Contact Jill Robisch, The National Bank of Indianapolis, at JillRobisch@nbofi.com

How is your nonprofit inspiring trust?

By Sponsor Insight

Gaining donor confidence in your organization is essential

by Better Business Bureau

If asked, could you easily answer what your nonprofit does to inspire trust and donor confidence? Certainly, you could mention different programs and services offered. But what if you could convey everything in a way that instantly resonates with potential donors?

This is where trust seals come into play. Think about it. When you see the lock icon in an URL, you instantly know any personal and payment information you provide on the website will be secured. Or, how about the number of stars for a customer review? It’s easy to identify one star as a poor review, whereas five stars are an excellent review. We are wired to subconsciously identify these trust seals which also applies to BBB’s Accreditation seal.

Donors seek reassurance that their financial support is being used properly, and for more than a century, they have been coming to Better Business Bureau (BBB) for guidance. Spotting the BBB Accredited Charity seal lets them know they are (or would be) supporting a trustworthy non-profit.

The trust seal is earned through BBB’s Charity Accreditation Review Program which promotes high standards of conduct among organizations that solicit public contributions. The free program evaluates 501(c)3 charities against BBB’s 20 Standards for Charity Accountability — a baseline set of best practices that review the following four key areas of interest to donors:

  • Financial management
  • Fundraising and information materials
  • Governance and oversight
  • Measuring effectiveness

The result is a confirmation of existing strengths and/or identifying areas for improvement which BBB can help address to enrich your charity’s practices. If all 20 standards are met, charities can use the BBB Accredited Charity seal for a nominal fee determined by their organization’s annual revenue. Given its value and significance, a charity would be wise to consider proactive steps that strengthen the public’s trust through BBB Accreditation.

As a fellow nonprofit, BBB understands the trials and tribulations of running a charitable organization.

We value the work local nonprofits do here in Indiana and want to help you succeed as we work alongside you every day. We also know the importance of operational efficiency and how communicating your intentions to the public takes time, money, and energy. One way to ease your load so you can focus on your mission is to become a BBB Accredited Charity.

Get started with your free evaluation today at BBB.org.

Stakeholder feedback takes the guess work out of decision making

By Sponsor Insight

by Hannah Gooding, Consultant, Hedges

In our everyday lives, we constantly ask questions and use data to help us make better, smarter decisions. Can we say the same about decision making at our nonprofits? Think about your last staff or board meeting. What information did you have to inform your decisions? Maybe you were considering what expenses to cut due to COVID. What data did you have at your disposal? Budgets alone can’t tell you what programs are the most impactful to those you serve, why your donor retention is going down, or what inefficiencies are causing bottlenecks for your team. To get that information, you need real-time feedback.

Why feedback is a game changer.

According to a survey conducted by Stanford Social Innovation Review in 2019, 88 percent of nonprofit leaders prioritize gathering client feedback while only 13 percent use it as a “top source of insight for continuous improvement.” Two-thirds of organizations not collecting client feedback said their greatest barrier was limited staff time and/or resources, and 20 percent said collecting feedback was “too complicated” or “too expensive.” If these statements resonate with you, consider the following:

  1. Collecting feedback will make your organization more efficient in the long run. Gathering feedback from the people you serve will not only make your programs more impactful, but make your service-delivery more efficient. You might learn families don’t need or want something you’ve been providing for years or would rather participate in your program virtually so you could cut food and transportation expenses while boosting engagement rates. Feedback data might help you recognize how different programs can be combined, pared down, or supported by volunteers. In addition, having satisfaction data direct from your participants will make your grant proposals more appealing and your impact reports more compelling. That’s right, collecting feedback can both lower your administrative expenses and increase your fundability. Win, win.
  • How should you collect participant feedback? To collect in-depth, qualitative feedback about your services, organize a focus group with the individuals who participate in your programs or receive your services. Use a time and space with minimal barriers such as a community center (with social distancing) or video conferencing. Alternatively, if you want to collect high-level, quantitative data, consider surveying your participants. The survey should be brief and easy to access. For both focus group and survey options, consider offering incentives for participation and using third-party facilitator to ensure participants can be fully transparent.
  • What should you ask participants? Ask program participants if and how your services are making a difference for them; what about your services is most meaningful to them; what, if any, barriers complicate receiving your services; and what could improve their overall experience with your organization.
  1. Collecting feedback is great donor stewardship. By the end of the year, your donors are tired of being asked for money. The majority of American donors give to three or more organizations, so their inboxes are inundated with #GivingTuesday emails and asks for support. But remember the saying—”Ask for money, get advice. Ask for advice, get money twice?” December and January are great months for collecting feedback from your donors. Asking your donors to share their input makes them feel valued and engaged in your work. Plus, their feedback should help you determine what information is meaningful to them, why they support you, and how they feel connected to your mission. All of this data will help you build relationships with your donors, keep them engaged, and prepare for larger asks in the future.
  • How should you collect donor feedback? Digital surveys are excellent tools for collecting feedback from your donors. Send out a survey to your general donor list and consider posting the survey on your social media. For your major donors, gathering their feedback should be more personal. Enlist Board members to share the survey with one or two donors using a personalized email or set up a Zoom meeting to go through the questions in an interview style.
  • What should you ask donors? Ask donors if they feel well-connected to your organization, if they can see the impact of their giving, why they choose to give, whether they would recommend your organization to others, and how they prefer to be recognized. If the survey may reach lapsed donors, ask why they don’t currently give and what might inspire them to give in the future. Sound scary? Remember, if lapsed donors take the step to even open your survey (and many do), odds are they’re still interested in supporting you. Asking for their feedback can be the perfect way to reach out without making it awkward.
  1. Collecting feedback could solve your turnover problem. We hear a lot of nonprofits talking about their staff turnover rate and setting aggressive goals to curb turnover. However, not all turnover is bad turnover. What really matters is why staff members feel the need to move on. Is it a culture issue? A salary issue? Perhaps some teams are constantly overwhelmed while others are bored. Collecting staff feedback is an important and effective way to monitor your organizational health and assess what is working and what is not. These insights give you the “why” behind a turnover rate and help you get to solution faster. Feedback can help you get ahead of an issue before it becomes worse, identify blind spots, and even give you statistics to strengthen your staff recruitment.
  • How should you collect staff feedback? Whereas you might collect feedback from your participants and your donors once or maybe twice per year, you should collect staff feedback at least once per quarter. Many organizations use a “pulse survey” to collect essential, real-time feedback on a handful of key indicators. Pulse surveys allow you to identify issues as they occur and take more immediate action. It’s important to use the same questions in each survey so that data can be compared over time. If you don’t have a designated Human Resources professional on staff, consider using a third-party to ensure staff members can be fully transparent.
  • What should you ask staff members? Using the Net Promotor Score is a great place to start. You should also ask staff about their satisfaction with workplace culture, if they can maintain appropriate work/life balance, whether they feel connected with other employees, whether they feel appropriately valued, and if they see opportunities for professional growth. Consider asking about pain points as well — for example, how does your team feel about remote work or coming back to the office?
  1. Collecting feedback can breathe life into your Board. Halloween is behind us, but maybe your Board meetings still feel like a scene out of a zombie movie. You ask a basic question and get a sea of blank stares. It’s painful, we know. But often times, Boards become disengaged and zombie-like when members either don’t understand their role, or there is no clear structure of accountability to ensure everyone is doing their part. Many Board members feel embarrassed to admit what they don’t know so they don’t ask, and then the cycle of uncertainty continues. Gathering Board feedback can be a great way to break that cycle and get an honest sense of what Board members are thinking in real-time. Feedback data might tell you some members are ready to roll off while others are ready to step up into leadership roles. You might learn simple solutions — for example, maybe members would be more engaged if Board meetings were scheduled in the mornings instead of the evenings. Feedback results can give you an objective base to start from so that no one has to feel singled-out and you can address the elephant in the room with a positive, solutions-focused attitude.
  • How should you collect Board feedback? Ideally, the Executive or Governance Committee is accountable for collecting and analyzing feedback. However, the Board Chair may also lead or outsource a confidential feedback collection process. Similar to staff feedback, Board feedback is most effective when it is captured regularly. Consider using the pulse survey format to gather feedback quarterly. At a minimum, all Boards should complete an annual engagement survey.
  • What should you ask Board members? Ask Board members about their satisfaction with the Board’s culture, communication, and effectiveness; what they perceive to be the role of the Board; what they need to be an effective and engaged Board member; whether they feel valued; and what they would change about Board meetings. You can also ask about committee involvement, leadership goals, and satisfaction with their personal giving.

So many organizations have had to completely reimagine their work this year. Many have had to pause or cut programs, cancel fundraising events, and toss out their strategic plans. Maybe your organization is approaching 2021 with nothing but question marks. No survey or focus group will tell you what the future holds, but feedback can help you make informed decisions. Meet your stakeholders where they are and ask for their input. With their feedback, you can assess where organization is strong and what you need prioritize so that your decisions are made with greater reliability, clarity, and certainty.

Hannah Gooding has been a Consultant with Hedges since 2017. With a background in nonprofit program management, her expertise in research and strategic thinking has supported dozens of nonprofit organizations in Central Indiana.

Donate Safely This #GivingTuesday

By Sponsor Insight

Best Practices for Charities and Individual Donors

By Cody Lents, Partner and Change Manager at COVI, Inc.

Since it was first founded in 2012, #GivingTuesday has become known as a charitable movement built around a simple idea: Set aside a day that encourages people to do good. Over the past seven years, #Giving Tuesday has transformed into a global day of unity that has inspired hundreds of millions of individuals to give, collaborate and celebrate generosity in their communities.

GivingTuesday’s data reported $1.97 million was raised for reputable charities around the globe in 2019. But could the number have been even higher? A few months prior, the Federal Trade Commission (FTC) kicked off “International Charity Fraud Awareness Week,” a coordinated effort to help charities and donors avoid a growing number of scam groups masquerading as charitable organizations. Using tax deduction as bait, fake charities have often lured unsuspecting victims into making ineligible donations.

With the next #GivingTuesday quickly approaching on Dec. 1, 2020, what can you do to ensure your donation ends up in the right hands this holiday season? And, as a charity, how can you ensure prospective donors feel comfortable about allocating funds to your cause?

Best Practices for Individual Donors

  1. Give to established, trusted organizations.
    The easiest way to immediately confirm the legitimacy of a charitable organization is through the IRS’ “Tax Exempt Organization Search”, which allows donors to search for qualified charities in which donations may be tax-deductible. Legitimate charities will provide their Employee Identification Number (EIN) upon request.
  2. Use credit cards or checks.
    If a charity is attempting to solicit a donation through cash, gift cards, virtual currency, or wire transfer, it is most likely a scam. For security and tax record purposes, it is safest to contribute by check or credit card.
  3. Be skeptical of copycats and disaster relief.
    Exercise caution when examining charities with names that are similar to nationally known organizations. Scammers may use names, domains, etc. that sound or look like those of respected, legitimate organizations.

Following natural disasters, it’s common for scammers to impersonate charities to solicit personal financial information from victims and those looking to donate–don’t give out personal financial information, such as Social Security numbers or passwords to anyone who solicits a contribution.

Still unsure? Run the organization’s name through Charity Watch or Charity Navigator to browse reviews, ratings and reports from other donors.

Best Practices for Charities & Nonprofits

  1. Educate your donors.
    Whether on your website, social media or mailings, share information that instills confidence in those who want to contribute to your cause. Use the above best practices for individual donors as a guide.
  2. Implement a payment processor on your site.
    This allows your organization’s website to accept all online payments directly through the website, as opposed to sending donors off-site to a third-party platform. When your donor enters their payment information on your site, their card information is sent through a payment gateway to be validated. If the card’s information is legitimate, the transaction will be processed by your payment provider.

This process provides donors a more streamlined and credible experience and keeps them on your website for longer. Here is a comparison of eight trusted payment processors.

Questions?
If you need assistance vetting a charity or setting up a payment strategy for your nonprofit/charitable organization, you can reach out to COVI at cody@gocovi.com for help. COVI is an Information Technology (IT) service provider specializing in productivity, security, support and strategy services, located in Indianapolis, Indiana.

NFPN Perspectives: 20 Years of Supporting Central Indiana’s Nonprofit Community

By Feature, Uncategorized

By Shari Finnell, writer/editor Charitable Advisors

When Bryan Orander launched Not-for-Profit News in 2001, the internet had not yet reached its saturation point; only 52 percent of American adults reported using it at the time, according to the Pew Research Center. And Orander considered the e-newsletter as nothing more than a project to keep him busy while starting his consulting business, perhaps a tool that would help a few people find jobs, he recently said.

As NFPN celebrates its 20th anniversary year as an online weekly publication with more than 14,000 subscribers, Orander reflected on how the nonprofit sector of Central Indiana has navigated various changes during that period, including internet saturation, the economic recession of 2008, technology advances, evolving giving patterns, and, currently, the impact of a global pandemic and unprecedented racial equity protests.

Orander, founder and President of Charitable Advisors, a consulting firm, said no other period in the past 20 years fully matches the challenges faced by nonprofits today, but there were similarities during the economic downturn of 2008.

“From our vantage point — from 2008 to 2010, we saw job ads drop off, donations being directed to basic needs and away from the arts and the environment,” he said. “We’re now seeing a lot of the same things. Right now, at least, COVID-19 relief funds are being directed to human services and basic needs. That makes sense.”

Studies reveal that many nonprofits weathered the 2008 recession fairly well, Orander said, which gives him reason to hope that many of them will survive the current turbulent period. Here are some of Orander’s perspectives on the trends that continue to shape the nonprofit sector in Central Indiana.

Increasing dominance of the larger nonprofit: Orander said some of the same patterns that have dominated the B2B sector, including the decline of small businesses, seem to be playing out in the nonprofit sector.

“Looking at the bigger picture over the past 20 years, it appears that the nonprofit sector has evolved with more clearly defined, substantial nonprofits. It’s almost a case of the-haves and the have-nots,” he said. “The organizations that are able to hire the best people, invest in advanced technology and implement the best techniques are getting better and better at raising money and attracting donors. Meanwhile, a lot of other nonprofits are being left behind. And that gap is getting bigger.”

Changing profile of donors: Citing a 2019 report published by the Indiana University Lilly Family School of Philanthropy at IUPUI, Orander noted that the number of people donating has decreased from two-thirds of U.S. households in 2000 to slightly over half in 2016. “While overall charitable donations continue to slowly increase, the number of people donating is decreasing. We have a donating class and the rest,” he said. “People with less means are giving less, while people of means are taking over a bigger share of the giving.”

While overall giving hasn’t declined, Orander said, nonprofits need to be more strategic about how to target wealthier donors. “You have to be sophisticated at soliciting donations, and that seems to leave smaller nonprofits in a tough position because most have not developed major donors.”

Models of charitable giving are evolving: During the past 20 years, Orander also has noticed changes in the giving model — with some donors moving from a focus on organizations that align with their values to a model that generally focuses on a donor’s loyalty to a cause. “There are continuing studies on this, but it appears that charity and cause in terms of giving are viewed differently among different generations,” Orander said.

For example, he said, younger people are more likely to be loyal to a cause, such as environmental concerns, while older people tend to support nonprofit organizations that align with their passions and beliefs. Since younger generations may be more passionate about a specific cause, they may decide to give through an engaging online campaign or work for a for-profit employer that is dedicated to their cause.

Crowdfunding also has changed the charitable giving model, Orander said. “There are so many ways that people can give online; there’s now a fuzziness between charity and giving. A lot of people don’t discern the difference between giving to a food bank or to a worthy person through an on-line crowdfunding platform.”

Businesses competing with nonprofits for new hires: As a professional recruiter, Orander also has some perspectives about how hiring trends are impacting nonprofits’ ability to compete for talent.

“A positive trend is that the younger generation wants to be involved in a worthy cause. They want to make a difference, so they would traditionally be more likely attracted to nonprofits,” Orander said. “However, for-profit businesses have realized that their prospective employees want to be part of a making a difference, so they often affiliate themselves with a cause.”

Socially responsible companies have become so mainstream, that “the lines are kind of blurry between working at a nonprofit with a cause or a for-profit that has a cause,” Orander said. “Employees may determine that, either way, it’s possible for you to make a positive difference. But with some employers, you can make more money and still make a difference.”

Impact of starting a new nonprofit: While it’s not impossible, it is much more difficult to start a nonprofit with real impact than it was 20 years — even without the challenges presented by the COVID-19 pandemic, Orander said. “It may not be difficult to create one, but it’s harder and harder to rally the people and the resources to do anything with it,” he said. Many new nonprofits are created in response to a personal or family tragedy or loss and not because the community doesn’t already offer those services, Orander has observed.

The Future: As Orander looks forward to continuing NFPN’s role in the Central Indiana nonprofit sector, he foresees developing more opportunities to connect people, organizations and resources, with a focus on informing and inspiring through the news and stories it delivers.

“When we first surpassed 10,000 subscribers, I knew we were really helping to connect and inform people in the local nonprofit community. We had become the go-to place for jobs and news,” Orander said. “It felt like we were making a difference. I feel the same way now. It’s been an interesting and humbling experience.”

Why you need to know about donor-advised funds

By Feature, Fundraising

By Lynn Sygiel, editor, Charitable Advisors

Michele Thomas Dole has spent her career helping others realize their philanthropic dreams.

During the day, she is a senior trust officer at Fifth Third Private Bank. She advises clients about trust administration and estate planning, and builds client relationships to help accomplish their financial goals. For the past 15 years, outside of work, she has been an adjunct faculty member at the Lilly School of Philanthropy and has helped design curriculum for both the school and the Women’s Philanthropy Institute.

She admits much has changed in the field of philanthropy, and her daily work experience keeps her teaching relevant. Among the most striking change during her tenure is the ubiquity of donor-advised funds (DAF).

Last year, the number of donor-advised funds in the U.S. rose to nearly a half million. Some predict that in the next five years, donor-advised funds will be among the top five U.S. charities. Given this growth, she believes nonprofit staffs and boards should be well versed in the nuances of this tool.

“It is astonishing to me how pervasive donor-advised funds are. It feels like they are touching every aspect of charities. They’re just so much more commonplace than they were 10 years ago,” said Dole. And her students have kept pace. She finds that they are wholly aware of donor-advised funds and many have stewarded donations made with these grants.

Established and managed mainly through community foundations and Jewish Federations in the mid-1930s, for decades they were typically known as community trusts. It wasn’t until some 60 years later that national sponsors emerged. Fidelity Charitable was the first, according to Tony Oommen, a planning consultant for the company. He is one of 12 professional advisers for the company and is based in Chicago.

With the advent of national charity sponsors, donors everywhere had access to this tool, however, it wasn’t until 2006 that it burgeoned.

“Prior to the last 10 years, donor-advised funds weren’t really on the radar of most people. This was in part because there was no actual definition of a donor-advised fund in the IRS code until 2006 with the enactment of the Pension Protection Act.

“Before that it was really just a program within a public charity, where a donor contributed and then recommended where those grants were going,” said Oommen, who has been a financial adviser for over two decades.

“I think that’s where it really picked up. People became more aware that this could be something that could simplify charitable giving. In Fidelity’s case, it was based on the idea of democratizing charitable giving. And Fidelity, as a private company, could take company capital and sink it into a nonprofit to provide resources to develop a program.”

Nationally, contributions to donor-advised funds have increased as a share of total giving over the past decade. For 2017, donors contributed $29.23 billion, or the equivalent of 10.2 percent of individual giving.

The 2006 IRS definition is a legal statute, specifically defining an account or program. The Treasury Department followed with a study to determine if there were abuses or potential abuses in order to craft future legislation and regulations. The study results released in 2011 found no major infractions, Oommen said.

Since then, what donor-advised fund sponsors have been waiting for are potential regulations. The most meaningful IRS guidance, according to Oommen, came last December when the IRS released a notice, known as 2017-73. The notice sought public comments on excise taxes in certain situations. Actual regulations, however, have not yet been released.

Interestingly, Indiana the 17th largest state by population, ranks fourth in the U.S. for donor-advised fund charitable sponsors, according to the National Philanthropic Trust report. There are 58 in the state.

In Indiana, the Lilly Endowment began its GIFT Initiative in 1990 to launch and develop community foundations across Indiana, which contributed heavily to the number. Community foundation program officers can be eyes and ears on the ground.

Dole cited a recent family that was in process of establishing a donor-advised fund. They hadn’t determined their primary areas of interest nor the charities they wanted to support. She recommended the community foundation establish the fund because as a local foundation it would know the family’s  ‘backyard.’ A program officer would know whom to call at the local charities if the family wanted to tour to learn more. She also recommended that the family prepare questions before the tour.

“For people who want an opportunity to teach and impart their family’s values on the next generation, donor-advised funds are another tool that can bring families together to do the kind of thoughtful philanthropy they want to.”

According to Oommen, the main reason this vehicle has become more popular is that it cuts down on the red tape and makes charitable giving simpler. It provides one receipt for all annual gifts and reduces the barriers for people who want to make a difference and execute their good intentions. But he sees it as more than that.

“It’s easy and tax efficient,” Oommen said. “The vast majority of people that give money to charity give cash. But cash is the most expensive asset to give to charity because in almost all cases, the donor has had to realize taxable income or just ordinary income or capital gains tax to free up cash to give.”

With a donor-advised fund, contributors can choose appreciated long-term capital asset instead. The charity sponsor can sell it and then liquid assets are available for grant making.

“A lot of people don’t get good advice, and they never really run through the math of what a difference that makes,” he said.

The second reason, according to Oommen, is that an individual can give more in years when it’s tax advantageous to do so and set aside money for future giving. Some people, too, can set aside a retirement distribution by giving income that is being taxed higher while they are still working and set aside for future distributions.

“So the implication of that is that you can give more in a year when it’s advantageous to you to do so from a tax perspective and set aside money for future distributions to charities,” he said. “The whole idea is simplicity.”

In that vein, Fidelity banded together with three other donor-advised fund sponsors – Schwab Charitable, Kansas City Community Foundation and BNY Mellon Charitable — to create a widget. A nonprofit can add it to its website. Called DAF direct http://dafdirect.org/, when hyperlinked, it preloads the charity’s information for the donor and all the donor has to do is key stroke the dollar amount.

Oommen believes this trend of donor-advised funds is going to continue and will increase overall giving. During an economic recession, he said, charitable giving dips. So when times are good, donors can set aside money that can be distributed and help to offset that dip.

But even as popular as these funds are, donors don’t necessarily understand the potential.

“I would say that it is the charity’s duty to understand how to raise funds from people who have these DAFs or will be setting them up. Get educated about it and how the process works. Talk to your donors about why they are using them. Understand the language of those professional advisers.

“Track donors who are making grants from donor-advised funds separately. Somebody who has set up a donor-advised fund account has put some thought in and probably is getting some advice and setting aside money strategically and intentionally for a future distribution.”

It is important, he said, to talk about testamentary transfers using a will or trust. Often he said that gift officers and estate planning attorneys miss donor-advised funds because they aren’t included in the intake questionnaire for a new client.

“It’s just not part of the taxable estate that’s governed.”

But the bottom line is it’s good all around. Oommen emphasizes that Fidelity’s goal is to help increase overall the amount that’s given in the U.S. The percent of GDP – 2.1 percent — has been roughly the same for the past 20 years.

“If that could just move from 2.1 to 2.5 percent of GDP that would be about another $80 million for charitable giving and that’s the concept of growing the pie rather than just slicing up a finite pie.”

 

The right conversations benefits donors and fundraisers

By Sponsor Insight

By Abby Rolland, Content Coordinator, and Andrea Pactor, Interim Director – Women’s Philanthropy Institute, The Lilly Family School of Philanthropy  

You’re a new professional in the nonprofit field. You’re just starting in your career, and you want to learn more.

You’re a seasoned fundraiser, but you continually find ways to sharpen your knowledge about new trends in the field.

As an alumna of the IU Lilly Family School of Philanthropy at IUPUI and a professional fundraiser for three years, Kyla McEntire, was looking for a way to connect with potential donors and educate a broader audience about charitable giving. In her role as the fund manager at The Oaks Academy, an independent school that provides a classical education to a diverse student population, McEntire engages with donors, alumni, and corporate sponsors, supports events and leads stewardship for the development team.

She developed these skills during her time at the Lilly Family School of Philanthropy, when she served as a graduate assistant with the Eli Lilly and Company Foundation and learned about the role of philanthropy from the grantmaker’s perspective.

“Through my experience there, I developed a passion for opening up lines of communication between nonprofits and companies that support them.”

Her commitment to communication, education, and collaboration was recently illustrated with her work to create a conversation space for both nonprofit professionals and everyday givers wanting to engage and learn from individuals working in the field.

“My colleague Sara Fichtner, and I were inspired by a Women’s Philanthropy Institute event last fall, which featured women speakers, and attracted both women and men. We wanted to establish an event series where women would lead the conversations, but encourage both women and men to attend,” McEntire said.

Buoyed by this fall event, McEntire and her colleagues designed a series for the spring and summer that would focus on what philanthropy is and what it can look like.

“I’ve been working to develop opportunities for our female donor base at The Oaks, and an event series seemed like a strong starting point.”

“We used the examples of volunteering with the Junior League or participating in a giving circle, then expanded to show statistics on women in philanthropy nation-wide,” she said. The event included research from the Women’s Philanthropy Institute to provide a broad overview of the power of women in philanthropy today.

“Our second and most recent event “Give Like the Pros Do” was a deeper dive into individual giving for the everyday giver. We know those who are middle class and/or don’t have financial planners or wealth advisors might not have access to the tips and techniques utilized by high-net worth donors. We wanted to remove that barrier.

“The Oaks was built on meaningful gifts of all sizes – you can give intentionally and use tax strategy to leverage your impact, even if you aren’t writing large checks.

“We also marketed the event towards women because as was highlighted by our speakers at the previous events women aren’t always at the table making philanthropic decisions. Hopefully, we’re empowering women to make informed and intentional philanthropic decisions and advocate for giving to the causes they care about.

“Both of the events received positive feedback from those who attended and we’re looking forward to the final event of the three-part series, which will focus on family philanthropy, as well as how donors from The Oaks prioritize their own philanthropy and how they make philanthropic decisions with limited time and resources. We hope to continue the event series with a different theme in 2019,” McEntire explained.

**Note: The third event takes place on Oct. 25 at The Oaks Academy, Middle School at 4:30 p.m. and is open to the public. Register here to attend.

For McEntire these events mattered for both nonprofit professionals and the community as a whole because they stress the importance of creating and sustaining positive relationships, and showed how fundraisers can encourage current and potential donors to continue learning.

She also encourages individuals to look beyond the event itself. “Events aren’t always the answer or a good idea. To evaluate the success of the event, you have to look at the relationship capital it creates with potential donors, rather than the short-term financial cost.

McEntire also takes to heart the idea that fundraising professionals should not diminish their role as relationship builders

After offering this series, here are some suggestions that McEntire offers fundraisers and other nonprofit professionals when designing these types of events:

  • Hosting events adds value to the lives of those attending, and acts as a “safe” entry point to the organization.

“If you love what you hear, and want to get plugged in with us, great! If not, we’re operating on the idea of “philanthropy first,” so we hope you leave with important takeaways no matter what.”

  • Bigger events aren’t always better events.

“These conversation events have been intimate and they allow me and my team to connect on a deeper level with those who attend and also give us better opportunities for follow-up.”

  • Fundraisers can avoid falling into the trap of assumptions.

“We assume that everyone thinks about giving as much as we do, and that’s not the case. As professionals, we should always be interested in learning more about where our donors are coming from, and events help foster that understanding.”

  • Before and after the event, encourage donors to bring up their philanthropic priorities in meetings with financial advisors.

“If their advisor explains that they (the client) have a certain amount to give and asks what organization they want to support, events can keep that organization at the forefront of their mind.”

“As Dr. Tim Seiler at the school says, this profession is one that we should be proud of. When we raise support for The Oaks, it’s an invitation to potential or current donors to invest in something transformative and they know we take their investment seriously,” McEntire said.


Abby Rolland is content coordinator for the Indiana University Lilly Family School of Philanthropy at IUPUI and a current student in the master’s degree program.  

Andrea Pactor, M.A. ’03, is interim director of the Women’s Philanthropy Institute at the Lilly Family School of Philanthropy.

 

 

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To start an event series, McEntire encourages fundraisers to go through these steps.

  • Create a strong proposal for the series, with a thoughtful implementation strategy.
  • Advocate for internal buy-in.
  • Utilize current relationships to recruit expert speakers.
  • Use the event to grow and strengthen relationships through those who: attend, volunteer to speak, and host the event.

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