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December 2024

Why Credential Security is Critical for All Organizations

By Sponsor Insight

In the world of non-profit and non-governmental organizations, your mission is everything. Every dollar raised, every program executed, and every service provided works toward creating meaningful and lasting impact. But behind the scenes, a strong foundation of operational resilience is critical to protect your mission—and safeguarding your usernames, passwords, and pin codes, or credentials, is a cornerstone of that foundation. Ensuring that your organization maintains proper credential management and security protects your data, strengthens trust with stakeholders, maintains the operational integrity, and ultimately enhances your programming and service delivery.

Here’s why credential security matters and how implementing best practice solutions and policies can elevate your employee experience, protect your donors and beneficiaries, and support your executive leadership and board.

1. Credentials: The Keys to Your Organization

Every solution or service you use—whether it’s for fundraising, donor management, payroll, communications, etc.—requires secure credentials to function effectively. These credentials grant access to sensitive data and critical functions, but they also pose significant risks if mishandled or mismanaged.

The Risk of Neglect:

  • Shared logins can lead to poor accountability.
  • Using weak or undocumented credentials can expose your organization to cyberattacks.
  • Poor credential management disrupts workflows, creating inefficiencies. Remember that time the social media manager forgot the only login to the Facebook account and how long it took to recover it!

2. Why Credential Security is Non-Negotiable

For Employees:

  • Avoid Shared Logins: When team members share logins, accountability vanishes. If sensitive data is mishandled, it becomes nearly impossible to trace back the action. By assigning unique credentials to each user, you empower employees with the autonomy to do their jobs while ensuring clear accountability.
  • Ease with Single Sign-On (SSO): Implementing SSO reduces password and Multifactor Authentication (MFA) fatigue by allowing employees to log into multiple platforms with one set of secure credentials. This improves productivity and reduces the likelihood of insecure practices, like reusing weak passwords.

For Beneficiaries and Donors:

  • Trust and Confidentiality: Your beneficiaries and donors entrust you with their data—be it personal details, financial contributions, or sensitive case information. A breach in credential security can lead to a breach in trust, damaging your reputation and jeopardizing future funding and support.
  • Data Protection: Proper credential security ensures their data is safeguarded from unauthorized access, giving them confidence in your organization’s ability to protect their information.

For the Executive Director:

  • Operational Continuity: When credentials are properly documented and secured, your organization avoids disruptions caused by lost or inaccessible logins. This is critical during staff transitions or emergencies.
  • Strategic Oversight: Credential security provides the Executive Director with the assurance that the organization is operating efficiently and securely, enabling them to focus on advancing the mission.

For the Board:

  • Governance and Compliance: A well-documented credential management process demonstrates to the board that the organization is minimizing risks, aligning with best practices, and adhering to compliance requirements.
  • Mission Assurance: The board has a fiduciary duty to safeguard the organization’s assets, and credential security is an integral part of protecting those assets.

For the Mission and Programming:

  • Efficiency: Securely managing credentials reduces downtime and inefficiencies caused by password resets or security breaches, allowing staff to focus on what truly matters—delivering impactful programs.
  • Resilience: A secure credential management system ensures continuity even during unexpected events, such as turnover or cyber incidents, so that programming remains uninterrupted.

3. Best Practices for Credential Security in Non-Profits

  1. Document All Credentials

Credential security begins with documentation. This means keeping a record of logins for every technical solution and service—not just IT tools. For example:

  • Grant management software
  • Fundraising platforms
  • Event registration systems
  • Volunteer management tools

Documenting credentials ensures no access is lost during transitions or emergencies.

2. Avoid Shared Logins

While shared logins may seem convenient, they are a major security risk. Every user should have their own unique credentials. This improves accountability and ensures that permissions are properly aligned with each individual’s role.

3. Implement Single Sign-On (SSO)

SSO simplifies the login process by allowing employees to access multiple systems with one secure set of credentials. This reduces password fatigue, streamlines workflows, and minimizes the risk of weak passwords being used across multiple platforms.

4. Use a Credential Management System

Invest in a credential management system to securely store, manage, and share credentials as needed. Features like encryption, role-based access, and auditing capabilities provide peace of mind and protect against unauthorized access. Popular solutions like Keeper or Bitwarden for Business can be scaled to meet non-profit needs.

4. The Ripple Effect of Strong Credential Security

When your organization adopts credential security best practices, the benefits cascade throughout the organization and beyond:

  • Empowered Employees: Staff can focus on their work without the frustration of lost or inaccessible credentials.
  • Protected Beneficiaries: Sensitive beneficiary data remains confidential, maintaining trust and ethical responsibility.
  • Confident Leadership: Executive directors and board members can focus on strategy and growth, knowing that operational risks are managed.
  • Mission-Driven Impact: Secure, efficient systems free up resources and time to invest in programs that drive your mission forward.

5. A Call to Action

Credential security isn’t just an IT concern—it’s a mission-critical responsibility. By documenting credentials, avoiding shared logins, implementing SSO, and leveraging a credential management system, your non-profit can build a foundation of trust, accountability, and resilience. Ultimately, this enables your organization to focus on what truly matters: serving your community and achieving your mission.

Let’s safeguard your operations so your impact can reach new heights. Start securing your credentials today.

Staying the Course on DEIB Initiatives in Social Services: A Crucial Commitment

By Feature

This post was provided by an individual unaffiliated with Charitable Advisors. Therefore, the views expressed within do not directly reflect the thoughts or opinions of Charitable Advisors.

Melissa Norman, CEO of Choices Coordinated Care Solutions

In social services, where organizations are tasked with supporting vulnerable populations with complex needs, the importance of Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives cannot be overstated. While some organizations are reevaluating or stepping back from their DEIB commitments, it is critical to recognize that staying the course is essential not only for the effectiveness of our organizations but also for the communities we serve.

Social services organizations operate at the intersection of various social issues, addressing challenges related to poverty, health disparities, and systemic injustice. In these spaces, diversity is not merely an asset; it is a necessity. A workforce that reflects a range of backgrounds perspectives can enhance understanding and empathy, leading to more effective and culturally responsive services. When our team members reflect the communities they serve, clients are more likely to feel understood, respected, and empowered. At Choices, we are proud to have team members with lived experience in areas of substance use disorder or who experience mental health challenges. These team members bring invaluable insights, which leads to more personalized care.

DEIB is not just a buzzword or a passing trend—it’s a moral imperative. For social service organizations, DEIB is not just a commitment to excellence but commitment to justice. The populations we serve—whether struggling with mental health challenges, overcoming substance use, survivors of domestic violence, or other marginalized communities—often face barriers that stem from systemic inequity. When we fully commit to DEIB, organizations acknowledge these realities and work to dismantle them.

Building public trust is essential in social services. Communities must feel confident that the organizations meant to support them are competent, compassionate and inclusive. Communities that feel represented and valued are more likely to engage with services, trust the organization, and ultimately experience better outcomes. When an organization steps back from its DEIB commitments, it risks alienating those they aim to help and undermining the impact it hopes to have.

Critics may argue that DEIB initiatives are difficult to implement effectively, citing resistance to change or the challenge of measuring success. However, the solution is not to abandon these efforts. We need to lean in—refining our approach and recommitting to our goals. Limited funding, staff burnout, and competing priorities can make DEIB efforts seem secondary. But addressing these barriers through strategic planning, resource allocation, and leadership engagement ensures that DEIB is woven into the fabric of our organizations.

Creative partnerships with community organizations or other service providers can expand DEIB efforts without draining internal resources. Also, incorporating DEIB into existing organizational practices such as recruitment, training, and program development, helps to ensures that these efforts become a sustainable part of organizational culture.

DEIB strategies require commitment, transparency, and genuine engagement from leadership. These initiatives should be viewed as an evolving journey, not a fixed destination. As organizations, we must be willing to learn, adapt, and grow from both successes and setbacks.

Now is the time for leaders in social services organizations to recommit to DEIB efforts. I encourage every leader to assess their current strategies, invest in meaningful training, and listen closely to the voices of those they serve. The journey may be filled with bumps and challenges, but the impact is profound, creating ripples of positive change for generations to come.

This essay is part of our new monthly From the Community feature, highlighting written work from individuals who aim to educate, inform, and inspire the nonprofit community. To submit your own work for consideration, please email Chelsea Ohlemiller at chelsea@charitableadvisors.com.

About the author: Melissa became Chief Executive Officer of Choices in 2022, bringing more than 25 years of dedicated experience working with youth and families. Prior to leading the organization, she served as Chief Operations Officer and Indiana Executive Director at Choices for a decade. Her career includes a variety of leadership roles within Indiana’s Department of Child Services, culminating in her position as Deputy Director of Permanency and Practice. Melissa’s expertise in child welfare, systems reform, and family-focused services continues to drive her commitment to making a lasting impact in the lives of children and families.

Let’s invest in digital technology for all, building a more equitable Central Indiana

By Sponsor Insight

In November, a coalition of organizations released the Central Indiana Digital Equity Plan, with the goal of cultivating digital equity for all in the region

By Gary Thompson, project specialist, United Way of Central Indiana

Growing up in Franklin, Indiana, I knew too many parents who had to drive their kids to the nearest fast food restaurant, public library, or coffee shop so their kids could use the free Wi-Fi to get their homework done on school-provided Chromebooks.

Some days, they just simply couldn’t do their homework, usually because their parents were either too tired or busy to drive them again.

Now, almost a decade and a half later, friends who became teachers in Indiana complain about the same barriers for students, except this time, schools have required e-learning days on top of that.
Times have changed, but support hasn’t.

Digital technology and the internet are part of our daily lives, but not everyone has access to these essential tools. Investment in digital technology is like all other infrastructure investments in the United States: The lucky or wealthy get it, and others are left out. Marginalized and disinvested communities continue to lack access.

That’s where the Central Indiana Digital Equity Plan comes in.

In November, a coalition of organizations in the region released the plan, with the goal of cultivating digital equity for all in Central Indiana. We want to ensure Hoosiers in our communities have access to digital technology resources, education and support.

In the plan, we outline four main goals: internet access for all; access to, and ownership of, digital devices; digital literacy; and advocacy for an equitable and supportive ecosystem.

As the state was developing Indiana’s first digital equity plan, we wanted to develop a strategy addressing the unique needs of our region. Our coalition of about a dozen people began meeting in fall 2023, and the plan is intended to guide digital equity efforts over the next five years in Boone, Hamilton, Hancock, Hendricks, Marion, Morgan and Putnam counties.

We worked with the Purdue Center for Regional Development to develop the plan, and current coalition members include CICOA, Easterseals Crossroads, Indianapolis Chamber of Commerce, Indianapolis Public Library, Invest Hamilton, Minority Moves Network, You Yes You! and United Way of Central Indiana.

Investing in digital technology for all will help people live the lives they are capable of living.

If we actually invest in digital technology, parents and teachers won’t have to worry about kids not having access to their homework. Students can excel, prosper and learn – without barriers. Seniors and others unable to make it to a doctor’s office can still get needed check-ups, medical advice and medication, without leaving their homes or requiring a family member to drive them to appointments. Whole communities can live and prosper in Indiana, while working remotely. Those in need can apply to assistance programs, without having to make burdensome trips to offices far away.

You don’t have to look further than neighboring Chattanooga, Tennessee, to see how much economic and social benefit there is to having access to the internet and the skills to maximize those benefits.
Since investing in internet infrastructure in 2010, Hamilton County, Tennessee, has seen a return on investment of roughly $3 billion. Not only that, but their network allows the community to provide free internet to low-income households with children and to be more resilient to a rapidly changing landscape of digital opportunities and adversities.

This is exactly what we want in our communities here in Indiana. Join us in being a champion for digital technology and ensuring our neighbors have access to this critical point of connection to everyday life.

Our current Central Indiana Digital Equity Coalition members mostly represent Marion County, but our goal is to collaborate with partners across the region, including more nonprofits, to discuss areas of need, seek funding and review proposals. We also see a role for corporate partners, who can help support and implement the work.

In the future, there will be a more formal process of joining the Central Indiana Digital Equity Coalition. For now, if you are interested in joining our efforts, contact me and my colleague Jonathan Jones, United Way’s Impact Senior Director jonathan.jones@uwci.org; gary.thompson@uwci.org.