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Monthly Archives

August 2023

Aug 21

Understanding burnout and its impact on employees

By Sponsor Insight

by Christy Frazier Shepard, managing partner, Planning Plus, LLC

According to a recent survey, burnout is on the rise globally, but particularly in the United States. The Future Forum Pulse survey revealed that burnout among the workforce rose by 8 percent globally and by 16 percent in the United States between May 2022 and August 2022. The rates were higher among middle managers.

With rising rates of employees reporting symptoms of burnout, organization leaders have been grappling with how to address the syndrome in the workplace. One good place to start is by gaining a deeper understanding of burnout.

What is burnout?

Burnout can be difficult to describe. However, it’s not a medical condition. According to the APA Dictionary of Psychology, burnout is defined as “physical, emotional or mental exhaustion, accompanied by decreased motivation, lowered performance and negative attitudes towards oneself and others.”

Often, people do not know they’ve reached burnout until they cross the line between “really tired” and “too exhausted to function.” Other people might be the type of personality who likes to stay busy and might not recognize when they are doing too much. Burnout also happens when work-life balance gets too far out of sync. With the rise in remote work and technology in most aspects of our daily lives, this out-of-sync balance has been a common occurrence in the last few years.

The difference between burnout and stress?

While often used interchangeably, burnout and stress are not the same thing. Depending on your personality and DISC behavior type, you may react positively to stress. Some team members find that small amounts of stress help them feel more productive and motivated.

According to the APA Dictionary of Psychology, stress is defined as “a normal reaction to everyday pressures but can become unhealthy when it upsets your day-to-day functioning. Stress involves changes affecting nearly every system of the body, influencing how people feel and behave.”

While the benefits or detriments of slight stress vary from person to person, burnout is exclusively detrimental. Too much pressure and chronic stress can lead to burnout. These cases occur when someone has been so worn down by stress that you feel — as the name suggests — burned out.

Like stress, burnout manifests differently, depending on the person. Even though we commonly associate burnout with emotional exhaustion, it can impact all areas of your life — including your physical health.

Signs of burnout

Common causes of burnout?

Like the various signs of burnout, there are a variety of burnout causes. In general, each cause leads to a central tipping point: When work-related stress or pressure becomes too much or goes on for too long, it can lead to burnout.

You may be at risk of burnout if there is:

  • Little to no control over your workload.
  • Little to no recognition of a job well done.
  • Unclear job expectations.
  • Unreasonable or overly demanding job expectations.
  • High-pressure work environments.
  • Too much work — specifically when it leads to less time to do the things you enjoy outside of work.

How to prevent burnout on your team

One of the most impactful things you can do as a manager is support your team and recognize burnout before it happens. It’s much easier to prevent burnout than to fix it once it’s already happening — by the time you notice burnout, it’s hard to reverse. Instead, be proactive about your team’s workload.

  • Frequently checking in on their capacity and resource management to get ahead of burnout and ensure team members aren’t overwhelmed.
  • Workload management tools give you a bird’s-eye view of everyone’s tasks in one place. That way, you can get a sense of if anyone is overloaded and redistribute that work if necessary.
  • Create realistic and attainable goals. Figuring out how a task contributes to a bigger initiative can take mental energy.
  • Mapping out a clear set of goals for your team to work towards can reduce confusion or overwork.
  • Schedule weekly or biweekly 1:1 meeting with team members to check in on priorities, capacity, and other questions they might have.

Reverse burnout

There are several strategies you can use to reverse burnout. The one that works best for you depends on your situation and personality. Try implementing these strategies in combination with one another for the best results.

  • Scheduling breaks. Burnout happens because you’ve been too stressed for too long. You likely have a lot of work to get done and may be feeling a lot of pressure to do it. To start pushing back against burnout, schedule breaks throughout the day.
  • Setting boundaries. All the causes of burnout have one thing in common: external pressure. One of the best ways to reverse burnout is to set boundaries for yourself. Choose a time to log off from work every evening.
  • Taking time off (if you can). This might not be an option for you straightaway but taking time off is a great way to relax and recharge. Even if you only take a day or half day away from work, this is a chance to seek work-life balance. When you do take time off, make sure to confirm with your supervisor that you’ll be offline and unavailable.
  • Take care of yourself. Often, burnout happens because we are dedicating too much of ourselves to our work. Take time for self-care. Make sure you are getting enough sleep and spending time with friends or family. Try introducing mindfulness into your day through things like yoga or meditation. This can help you combat stressors and increase wellness.

Build resilience

Burnout can happen to anyone, and just because you beat burnout once doesn’t mean it can’t creep up on you again. Here are some steps to developing resilience.

  • Build your work relationships. Many times, burnout can happen when you are isolated at work while simultaneously being under a lot of pressure. One way to build resilience against future burnout is to build and foster your work relationships. When pressure starts to mount, you have colleagues that can provide support and assistance to address the stress before it becomes burnout. You are not in this alone.
  • Align work with performance goals. Aligning work with goals means you’ll have a clear sense of why your work matters. When you understand how the work you are engaged in is contributing to the bigger picture and strategic plan, it is easier to understand and prioritize projects and tasks, even when the pressure starts to build. If you must change direction or reprioritize, you can effectively prioritize your most important tasks without worrying you won’t hit your goals.
  • Balance your work life with your personal life. In addition to getting enough sleep and connecting with loved ones, make sure you’re dedicating time to your interests outside of work. Do things you enjoy, whether that’s reading a book, seeing friends, being creative, doing a sport, or something else. Think of it like diversifying your investments—but in this case, you’re investing in your interests.

From burnout to balance

Burnout can fly under the radar. Given enough time, these symptoms can build up and impact the well-being of your team members. The best way to ensure your co-workers aren’t burning out is to spot it before it happens. That’s where workload management comes in.

Aug 07

VIPS raises awareness by creating a community for its niche audience

By Sponsor Insight

by Shari Finnell, editor/writer, Not-for-profit News

As the communications coordinator for Visually Impaired Preschool Services (VIPS), Ashley Ross faces similar challenges as many nonprofit marketers.

For one, the Indianapolis-based organization has a niche targeted population — families of children who are blind or visually impaired. “Often people don’t know who we are until they need us,” Ross said.

Other hurdles include raising brand awareness without the resources of many larger for-profit and nonprofit organizations, and encouraging the larger public to support a nonprofit that may not resonate with their personal interests.

VIPS has been able to make inroads in addressing all of those challenges by developing one-on-one connections throughout the community.

“The best strategy we have is creating a culture and a community within our organization that believes in our mission so wholeheartedly that it seeps into our daily lives,” she said. “Social media and marketing campaigns are extremely effective, but an important aspect is the passion surrounding the mission. If you can get a group of people to fully believe in what you do, you’d be shocked at what can happen.”

VIPS intentionally seeks opportunities to encourage a person to develop personal connections to the organization’s mission, Ross said.

“Often people feel connected because they are a family member, teacher, or a friend of the families we serve,” she said. “Other times, we connect with them through volunteer groups from other organizations/companies. We foster these connections by always putting our mission first. We share impact stories, not only from the families we serve, but our staff, volunteers, and board members.

VIPS also prioritizes educating individuals about why it is important to support the organization — whether or not they have a connection to a child with vision challenges, Ross said.

“One of our main objectives in raising awareness for our organization is informing the community of not only who we are and what we do, but how the success of our mission impacts the greater community … how it directly impacts the individual reading or viewing our communications,” Ross said. “Just because they may never know someone that needs our services, does not mean what we do cannot not impact them.”

VIPS has a mission of providing early intervention to young children who are blind or visually impaired, including giving parents the tools and resources they need to be more effective in raising a blind child and teaching children skills that will help them compensate for their vision loss at a young age.

“Overall, our objective in raising awareness is to create a space and community for children who are blind or visually impaired to reach their highest potential, despite their loss of vision and often other disabilities,” she said.

Making a big impact with the resources you have

When working with limited resources as a nonprofit organization, Ross said, it is important for the team to recognize their limitations.

“We are a small but mighty team, and I believe this is mostly due to the fact that we know our limits and focus on what makes sense for our organization,” Ross said. “There are so many social media platforms out there right now that it’s easy to get overwhelmed. We have the most success when we focus on just a few platforms, and as our team grows, we can expand that reach.”

Ross also said a post-scheduling platform and Canva, a design platform, can be essential for a small communications team. “Putting out consistent content will raise your awareness,” she said. “Trends will come and go but staying consistent is key. It is also something I am still working on.”

“Canva is free to nonprofits and has become one of the most used programs in my daily work life,” Ross said. “I use it to make documents, forms, flyers, videos, social media posts, and more. Plus, you can order physical copies of your creations for a reasonable price and great quality. It does have its limits, but if you are a small team, it’s a game changer.”

Overall, Ross said, it is important to stay focused on your nonprofit’s mission.

“Marketing and social media is an ever-changing world,” Ross said. “There are so many trends, algorithms, brands, and people that look like they are doing a much better job than you. I get a lot of imposter syndrome thinking, ‘I could never make something like that,’ or ‘Why didn’t I think of that first?

“On top of it, being in the nonprofit sector, you can feel the expectation of ‘I need to do so much with so little,’ and ‘So many people are counting on me.’ This pressure is extremely high during online giving days,” Ross added. “But through all these thoughts and pressures, the thing I push for the most when it comes to our branding and messaging is keeping it genuine.”

Keep it personalized

Ross also stresses the importance of remaining true to the audience of the nonprofit.

“There is an actual person behind these words, graphics, and videos. If you start marketing the same way everyone else is, or branding the same way, no one feels very connected to your organization,” she said. “This is definitely not something I have perfected, but it’s something I keep in mind as I implement the organization’s campaigns and marketing efforts.”

Aug 07

Amina Pierson at Martindale Brightwood CDC shares the secret of the ICON loan program

By Sponsor Insight

At April’s Indy Lunch for Parks event, Amina Pierson pointed at a 10-foot indoor jungle-gym and told a colleague, “I want to try that!” When others nearby weren’t ready to join her, Pierson took on the challenge herself, smiling confidently when she accomplished her goal. Many in the field of community development will relate to her confidence — it is essentially required by the job. With four years under her belt as the executive director of Martindale Brightwood Community Development Corporation (CDC), it’s this drive to take on new challenges that continues to push Pierson forward.

Pierson said that working with Martindale Brightwood CDC in her previous banking-sector role is what put the organization on her radar. In her current role, she continues to prioritize affordable housing, business development, and education for the surrounding community. A recently completed project combined several of these priorities by integrating six new units of affordable housing with a new community garden space for shared events and education.

“It’s all part of the same village,” Pierson. “We’ve improved the ability of our neighbors to live in safe, stable housing while also offering community classes these past two summers on topics such as gardening, financial literacy, farming, prescription management, and even yoga.”

The Martindale Brightwood CDC applied for a loan at 4 percent simple interest through Citizens Energy Group’s Investment Collaboration on Neighborhoods (ICON) program to complete the housing project. Pierson describes it as the CDC’s first “holistic” project, combining multiple improvement elements, and enabled by a loan that can be used to attract other types of funding. Martindale Brightwood CDC will soon borrow ICON funds again for a new effort combining housing and a designated community room.

“On our projects, we use the ICON loan as the first funds in,” Pierson said. “With this demonstration of trust from Citizens Energy Group, other organizations see that our projects are dependable and worthy of additional grants and loans.”

Pierson also noted that the ICON loan application is well-written; it asks only for what program managers need to know to approve the loan and doesn’t overburden the applicant with numerous or extensive reporting requirements.

“It’s the best-kept secret that they’re not trying to keep secret! This loan program can really be a door-opener for CDCs who may not be ready for other types of funding. I also suggest that CDCs could use this loan when they’re in a rebuilding phase or leadership transition as a simple way to access funding.”

For Pierson, the reward comes when the neighborhood truly understands that the CDC is working for and with them. She says the fulfillment runs deeper than the numerous challenges. And the opportunity to be a turnaround organization — offering empowerment and equity to her community — is worth the effort.

About ICON

The ICON loan program can be a valuable resource for CDCs working to improve the lives of families and individuals through affordable housing and community development projects. The program’s low, simple interest rates make it an attractive financing option for CDCs that struggle to access traditional sources of funding. Previous partners have included Hawthorne Neighborhood; Hearts & Hands of Indiana; Local Initiatives Support Corp. (LISC) Indianapolis; and Mapleton Fall Creek Development Corporation. ICON’s redevelopment efforts are in keeping with the mission of Citizens Energy Group to enhance quality of life and economic development in the communities it serves.

More information is available at https://info.citizensenergygroup.com/community/icon.

Questions can be directed to ICON@citizensenergygroup.com.