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Monthly Archives

March 2025

Mar 31

Is It Time to Rethink Large Nonprofit Fundraisers?

By Sponsor Insight

By Jill Robisch, First Vice President & Manager, Nonprofit Division

As the nonprofit sector continues to adapt to a post-pandemic world, many organizations have resumed their large-scale fundraising events, aiming for a return to normalcy. However, with increasing uncertainty surrounding state and federal funding, is it time to rethink the traditional approach to these high-cost, resource-intensive fundraisers?

The Return to Large-Scale Events

In the immediate aftermath of COVID-19, many nonprofits pivoted to virtual or hybrid events, discovering new ways to engage donors and reduce overhead costs. Now, with in-person events making a strong comeback, some organizations are eager to revive the familiar gala, auction, or large benefit dinner. These events often serve as significant revenue generators, brand builders, and community engagement tools.

Yet, the landscape has changed. The unknown impact of potential shifts in government funding, inflation concerns, and shifting donor expectations mean nonprofits must be more strategic than ever about how they allocate fundraising resources.

The Uncertain Future of Public Funding

Federal and state funding for nonprofits remains a moving target. With economic fluctuations and shifting legislative priorities, nonprofits reliant on government grants and subsidies may face unpredictable funding streams. Organizations that previously used large fundraisers to supplement government dollars may now need to explore whether these events can reliably fill financial gaps in a sustainable way.

Balancing Costs and ROI

Large events require significant investment—venue costs, catering, entertainment, staffing, and marketing add up quickly. Nonprofits must critically assess whether the return on investment justifies these expenditures. While some events yield high revenue, others may break even or operate at a loss when factoring in hidden costs such as staff time and donor fatigue.

Instead of defaulting to large-scale fundraisers, nonprofits should consider a diversified approach, blending traditional events with:

  • Targeted Major Donor Engagement – Intimate gatherings or one-on-one donor stewardship may yield higher returns with lower costs.
  • Corporate Partnerships – Engaging corporate sponsors for year-round giving, rather than a one-time event sponsorship, can provide more sustainable funding.
  • Peer-to-Peer Fundraising – Empowering supporters to raise funds through social networks can create broad engagement with minimal upfront costs.
  • Recurring Giving Programs – Encouraging monthly donors builds a stable revenue stream, reducing reliance on annual fundraisers.

The Future: Quality Over Quantity

Rather than focusing on returning to the way things were, nonprofits should evaluate what works best for their specific mission and donor base. This might mean scaling back on extravagant events in favor of more targeted, mission-aligned gatherings that foster deeper connections with supporters.

Ultimately, the question isn’t whether large fundraisers should disappear but whether they should evolve. By reevaluating their role within a broader, more sustainable fundraising strategy, nonprofits can position themselves for long-term success—regardless of the external funding climate.

Mar 24

Champions of Change: Honoring the 2025 ELEVATE Award Winners

By Sponsor Insight

Submitted by United Way of Central Indiana

Every community thrives because of the people who dedicate their time, talent and passion to making it better. In Central Indiana, we are fortunate to have leaders, volunteers and advocates who work tirelessly to uplift others and create lasting impact. Their efforts – whether through mentorship, advocacy or community revitalization – help shape a more equitable and vibrant community.

Each year, United Way of Central Indiana recognizes young changemakers through the ELEVATE Awards, celebrating those who go above and beyond to strengthen our communities. The 2025 ELEVATE award winners, recognized in February at the seventh annual event, are individuals whose dedication to service, leadership and philanthropy is making a difference in Central Indiana.

Volunteer of the Year: Stephanie Marshall

As president of the Brendon Park Civic Association, Stephanie Marshall has transformed her northeast Indianapolis neighborhood through leadership and advocacy. From organizing monthly clean-ups to securing grants for community restoration projects, Stephanie is committed to fostering a thriving environment where everyone feels a sense of belonging. Her work goes beyond beautification: She has also created a task force to revitalize Devington Plaza, ensuring that residents have a voice in shaping their community’s future.

Nonprofit Employee of the Year: McKenna Houston

A passionate advocate for education and innovation, McKenna Houston, development officer at the STARTedUP Foundation, is dedicated to empowering young minds. Through her work, she provides opportunities for students to explore entrepreneurship and develop leadership skills. She has published a children’s book to inspire career curiosity, developed an app, and led initiatives that introduce students to the world of business. By fostering creativity and innovation, McKenna is equipping the next generation with the tools they need to succeed.

Diversity, Equity and Inclusion Advocate of the Year: Wendy Catalan Ruano

Wendy Catalan Ruano, a bilingual match specialist at Starfish Initiative, is a champion for historically marginalized communities. Their work in advocacy focuses on addressing systemic barriers and amplifying the voices of undocumented individuals. Wendy’s dedication to public service and commitment to creating economic stability for others make them a true leader in this space.

Emerging Leader of the Year: Peter Hanscom

Peter Hanscom, chief development officer at Free Press Indiana, has made a significant impact by championing local journalism and civic engagement. Through his leadership, Peter has worked to elevate diverse voices and create opportunities for young professionals. His commitment to storytelling and community building ensures that important issues remain at the forefront and that all voices are heard.

United Way Champion of the Year: Brandon Cobb

A dedicated leader in United Way’s workplace campaign efforts, Brandon Cobb, associate director of strategy and operations at Eli Lilly and Company, has played a pivotal role in engaging employees in philanthropy. His efforts to train and motivate hundreds of ambassadors have significantly increased participation and support for critical community initiatives. Beyond his volunteer work, Brandon continues to push himself toward excellence – whether in strategic planning, professional development or even running marathons.

People’s Choice Award: Logan Metzger

With more than a decade of service to Second Helpings, Logan Metzger, a biomedical engineer at Adjutant Solutions Group, has been a dedicated force in the fight against hunger. He co-founded First Course, a young professionals’ group that introduces others to philanthropy and food security efforts. With over 800 volunteer hours logged, Logan’s passion for service continues to strengthen Second Helpings’ mission to support those in need.

These six people are proof that making a difference starts with a commitment to action. Whether through revitalizing neighborhoods, empowering students, advocating for marginalized communities, supporting local journalism, leading volunteer initiatives, or tackling food insecurity, their contributions shape Central Indiana for the better.

At United Way, we are proud to celebrate these ELEVATE award winners and the countless others who dedicate their time to building a stronger, more connected community. Their efforts remind us that meaningful change doesn’t happen overnight – it happens through consistent, passionate work driven by people who care.

Who in your community is making a difference? Take a moment to recognize and celebrate them – because together, we can build a brighter future for all.

Mar 24

More Than a Gala—A Tribute to Johnson County’s Nonprofit Heroes

By Feature

Beau Jackson, Modern Woodman of America and Leadership Johnson County

In the world of nonprofit service, recognition can be rare. Long hours, unwavering dedication, and tireless efforts often go unnoticed as leaders focus on supporting their communities. That’s why the Glitter & Gratitude Gala was created—an evening dedicated solely to celebrating those who give so much of themselves.

On Tuesday, April 15, 2025, nonprofit professionals and community champions will gather at The Sycamore at Mallow Run for the 2nd Annual Glitter & Gratitude Gala, embracing the elegance of a Black and Gold Masquerade Ball. With an evening of fine dining, entertainment, and heartfelt recognition, the gala is a night designed to honor the nonprofit leaders who make an immeasurable impact on their communities.

A Celebration Born from Experience

The vision for this event came from Beau Jackson (Greenwood), who spent over 15 years in the nonprofit sector before transitioning into financial advising. One moment in particular stood out—

“While attending a fundraiser with one of those leaders and her husband, I was struck by her comment; seemingly out of nowhere, ‘So this is what this feels like?’ she said to me, smiling. She went on to explain how she never has the opportunity to enjoy these events. She is often the one putting them on and dealing with the stress that comes with such events. I knew right then I wanted to do something special for her and the rest of the nonprofit leaders in our community. I wanted to throw a gala, a party just for them—an evening to celebrate and honor these amazing individuals who may often go unthanked and at times undervalued. I was fortunate in that my LJC (Leadership Johnson County) group was just as crazy as I was to take it on.”

Through Leadership Johnson County’s (LJC) Signature Program and in collaboration with Modern Woodmen’s home office out of Rock Island, IL, Jackson and a group of dedicated Community Champion members made that vision a reality. The inaugural gala was a resounding success, recognizing nonprofit leaders with awards such as the Lifetime Achievement Award and Catalyst of Hope Award, with honorees including Nancy Plake (United Way Johnson County), Tandy Shuck (Leadership Johnson County), and local advocate Rafael Sanchez.

An Evening of Recognition and Elegance

This year’s gala promises to build upon the magic of its inaugural event, offering an unforgettable evening filled with:

  • A formal dinner and drinks to honor attendees in a grand fashion.
  • Dancing and entertainment, bringing joy and connection to the evening.
  • Inspiring speeches that uplift and celebrate the spirit of service.
  • The presentation of prestigious awards, recognizing outstanding nonprofit leaders.

Unlike traditional nonprofit gatherings, this event is not a fundraiser. Instead, it’s a completely free celebration for nonprofit professionals to pause, reflect, and enjoy the recognition they deserve. Each organization is invited to send two representatives—whether a nonprofit leader and their guest or two key team members.

A Growing Community of Support

While the gala was initially founded by Beau Jackson, Julie Ward, Emily Broderick, Bob Fish, Zach DeWitt, Stacy Conrad, and Erika Janik, this year’s event has seen even greater community involvement. Stefany Dolan, working alongside her sister Stacia Jones and their company, becauseOne, has played a key leadership role, managing public relations and designing the event’s program. Michelle Badolato, a Fraternal Champion, has taken on a pivotal leadership role, while Whitney Habig and her company, RootedDesigns, will bring elegance to the evening with stunning floral arrangements. Pat Enoch, enjoying her retirement, has generously stepped in to support the event wherever needed.

A Night of Thanks and Celebration

At its heart, the Glitter & Gratitude Gala is about acknowledging the immeasurable contributions of nonprofit leaders—those who work behind the scenes to uplift their communities. The event stands as a reminder that their hard work is seen, valued, and deeply appreciated.

Mark your calendars for an unforgettable evening of recognition, joy, and community. For one night, the givers become the celebrated.

The 2nd Annual Glitter & Gratitude Gala

  • Date: Tuesday, April 15, 2025
  • Location: The Sycamore at Mallow Run
  • Theme: Black and Gold Masquerade Ball
Mar 17

HR Focus Group Findings – Key Challenges and Opportunities for 2025

By Feature

Chelsea Ohlemiller, Charitable Advisors

Recruiting and retaining top talent in the nonprofit sector has always presented unique challenges, but as we move into 2025, organizations are facing an increasingly competitive and ever-changing hiring landscape. Nonprofit leaders recently gathered in HR focus groups, led by Charitable Advisors, to discuss the latest trends in attracting and retaining employees, shedding light on evolving candidate expectations, salary dynamics, and the impact of AI in hiring.

Here are the key takeaways from these collaborative recruitment and retention sessions:

The Biggest Challenges in Nonprofit Hiring

One of the most significant challenges for nonprofit organizations, particularly smaller ones, is salary competitiveness. Traditionally, mission-driven work and flexible benefits made up for lower pay, but today’s candidates expect higher salaries more comparable to those in the private sector. This shift puts pressure on nonprofits, especially those that struggle to offer competitive compensation and benefits.

Another hurdle is job titles that don’t translate well outside the nonprofit space. Potential candidates may overlook roles due to unfamiliar language, leading to missed opportunities for both the organization and job seekers.

Retention remains a concern in 2025, as competition for skilled professionals intensifies. Employees who once accepted lower salaries for meaningful work now seek higher pay and advancement opportunities, making it crucial for nonprofits to offer career growth pathways.

What Candidates Want in 2025

Candidate expectations have evolved significantly over the past year. While remote work remains a major draw for job seekers, many nonprofit positions, particularly frontline and program-based roles, require in-person engagement. The inability to offer remote flexibility has made recruitment more difficult, especially for these essential positions.

Encouragingly, many employees are showing interest in internal promotions and taking on more responsibility, signaling a desire for long-term growth within their organizations. This is hopeful insight, as leadership skills are in high demand. Especially considering, organizations desire candidates who can not only fulfill their job responsibilities but also build and lead teams effectively.

Salary Expectations and Transparency

Many nonprofits are becoming more transparent about salaries early in the hiring process, helping to align candidate expectations from the outset. Organizations have turned to salary and benefits surveys to restructure pay scales and explore creative compensation strategies, such as additional paid time off and unique benefit offerings. We also heard that some nonprofits have stopped posting compensation or only post a minimum salary because applicants seem confused or unable to understand that a salary range is generally based on level of experience.

Health insurance remains a major concern for job seekers entering the nonprofit sector. Some organizations are addressing this by offering innovative benefit options, but the challenge persists, particularly for smaller nonprofits with limited resources.

Turnover and Hard-to-Fill Positions

Turnover remains high in program staff roles, which often require on-site work with little flexibility, often leading to burnout and job dissatisfaction. Other positions, such as grant writers, therapists, development professionals, and financial roles, are also becoming increasingly difficult to fill.

Grant writing, in particular, has faced a growing challenge leading some organizations to turn to AI-generated proposals. While AI can streamline the grant-writing process, it still requires human oversight. Something to keep an eye on in 2025.

Consistent with last year, therapists, home-based service providers, and instructional roles remain difficult to recruit due to certification requirements and an overall shortage of qualified professionals. Meanwhile, operations positions have seen rising turnover as the field grows and competition increases.

AI’s Role in Nonprofit Hiring

The increasing use of AI by job applicants has brought both opportunities and challenges. While AI-generated resumes and cover letters have become more common, many hiring managers report that these submissions lack personalization and depth. Cover letters created with AI often appear incomplete or fictitious and fail to match the candidate’s actual qualifications to the job.

AI can serve as a helpful starting point in the hiring process, but nonprofit recruiters stress the importance of human oversight to ensure accuracy and authenticity in applications. Many organizations are training HR teams to identify AI-generated applications and ensure that technology is used to support—rather than replace—the hiring process.

Effective Recruitment Strategies

Despite the challenges, some recruitment strategies are proving highly effective:

  • Targeted Job Boards: Using job-specific platforms helps attract the right candidates.
  • Employee Referrals: Offering referral bonuses ($100–$250) encourages staff to recommend strong candidates.
  • Career Fairs and Networking Events: These remain valuable, especially for engaging younger talent.
  • Talent Pools: Proactively building a pipeline of qualified candidates allows nonprofits to fill roles more quickly when positions open.
  • Sign-On Bonuses: When feasible, these incentives make nonprofit roles more attractive.

The Growing Importance of Soft Skills and Cultural Fit

Hiring managers emphasize that soft skills, including communication, adaptability, and passion for the organization’s mission, are becoming just as important as technical qualifications. Many nonprofits are open to candidates with transferable skills who may not check every box on a traditional job listing but align with the organization’s values and goals.

Job-Seeking Advice for Candidates

For job seekers looking to stand out in the nonprofit sector, our nonprofit leaders suggested the following practices can make a difference:

  • Submit a Thoughtful Cover Letter: A personalized, well-crafted cover letter is critical. AI-generated, generic submissions won’t suffice—hiring managers want to see authenticity and a clear connection to the mission.
  • Research the Organization: Candidates should demonstrate knowledge of the nonprofit’s mission and values in their applications, and especially in interviews.
  • Prepare for Interviews: Having insightful questions ready and addressing hiring managers by name shows initiative and professionalism.
  • Follow Up: Sending a thank-you email to the interview panel leaves a lasting impression and reinforces interest in the role.

Interestingly, on Charitable Advisors ED/CEO searches, less than half of candidates submit cover letters, despite our clear request – yet 80% of those interviewed have included a cover letter. So.. either the stronger candidates take the time to write cover letters or resumes alone don’t serve job seekers very well. Among those who received actual job offers, we believe that 100% had submitted a cover letter—highlighting its crucial role in the hiring process.

Looking Ahead: A Call to Action for Nonprofits

As the nonprofit job market evolves, organizations must adapt their recruiting and retention strategies to remain competitive. Salary transparency, leadership development opportunities, and creative compensation structures will be key to attracting and retaining top talent in 2025.

While challenges persist, nonprofits that prioritize strategic hiring, invest in their people, and foster strong workplace cultures will continue to build resilient and impactful teams. By staying attuned to candidate expectations and leveraging effective recruitment tactics, nonprofit leaders can ensure their organizations thrive in the years ahead.

Thank you to the dozens of nonprofit organizations that attended our Nonprofit Recruitment Sessions. Your knowledge, experience and personal data will help support our efforts in the new year.

Mar 10

Guarding Against Fraud: Business Email Compromise

By Sponsor Insight

Leadership Summary

Business Email Compromise (BEC) is a sophisticated, costly phishing attack that targets employees, 3rd-party contractors, and organizations, often causing millions in losses. Identifying a few “red flags” like a sudden sense of urgency, abnormal financial requests, or inconsistent grammar can help you recognize BEC attempts before they impact your organization.

Top Ways to Protect Against BEC

Strong cybersecurity habits—like multi-factor authentication, continuous vulnerability management, and anti-phishing and account takeover protection for your email system and cloud platforms—are essential in keeping both employees and the entire organization safe from BEC. Each one of these practices can help safeguard your people and prevent critical financial and reputational harm.

Cybercriminals have long exploited our reliance on email for business, and of all cyberattacks, Business Email Compromise stands out as one of the most financially devastating. According to the FBI’s Internet Crime Report, over 21,000 incidents of BEC occurred in 2023, accounting for nearly $3 billion in losses—a figure that only continues to climb. This tactic is particularly damaging because it exploits natural trust and helpfulness, making detection difficult and fund recovery challenging.

BEC attacks are on the rise and becoming more sophisticated, so knowing the signs can help you avoid a costly mistake. Let’s break down how it works, common red flags, and protective measures your organization can adopt.

How BEC Works

BEC attacks are advanced phishing scams where attackers impersonate known senders, leveraging trusted relationships to make their requests appear legitimate. Techniques may include monitoring email activity, impersonating executives, or deploying malware. Often, these attacks involve urgent requests for payments through wire transfers, gift cards, or cryptocurrency, the latter providing an extra layer of anonymity for the attacker.

Key BEC Red Flags to Watch For

Although BEC emails are crafted to appear genuine, here are a few signs that should prompt a second look before taking action:

  1. Urgent language, especially in a crisis.
  2. Confidentiality demands.
  3. Odd timing (e.g., emails at the end of the day).
  4. Changes in sender addresses or unusual payment requests.
  5. Poor grammar, strange tone, or format inconsistencies.
  6. Refusal to communicate outside of email.
  7. New or personal account payment requests.

BEC Prevention: Best Practices for Business Leaders

Below are best practices for avoiding BEC attacks and securing your organization. These are in line with guidance from the Cybersecurity & Infrastructure Security Agency:

  1. Follow Established Procedures: Maintain consistent processes for approving funds and verifying sender information by calling numbers on file, not those in suspicious emails.
  2. Monitor Payment Methods: Add extra verification for large transactions and encourage secure electronic transfers.
  3. Exercise Caution in Communication: Don’t open spam emails, establish company domains for email, and always verify unfamiliar or urgent requests through trusted channels, like in-person conversations, phone calls, or virtual meetings.
  4. Report Phishing Attempts: Use digital signatures or authenticated portals, verify changes in business practices, and always report suspicious emails to your IT security team.
  5. Strengthen Cybersecurity Measures: Use strong, unique passwords and multi-factor authentication across all company accounts.
  6. Respond Quickly: Report incidents immediately to mitigate potential harm.

Staying Vigilant

Cybercrime is constantly evolving, making it essential to stay proactive with cybersecurity defenses. A cybersecurity culture combined with strong preventative measures empowers leaders to protect their organization’s most valuable assets. Connect with us for more guidance on building a resilient cybersecurity foundation that aligns with your organization’s long-term strategy.