When the IU Lilly Family School of Philanthropy recently released a survey about Americans’ perceptions of nonprofits, it was clear that the sector has been doing a poor job with getting their message across to the public. Our team at Charitable Advisors’ Not-for-profit News are dedicating our features to what nonprofits should be doing to raise awareness about what they do in their communities.

Here is a list of resources to help you assess the challenge as well as strategize solutions with your marketing, branding, and promotion efforts.

What Americans Think About Philanthropy and Nonprofits, IU Lilly Family School of Philanthropy 2023 report

Do Nonprofits Have an Image Problem?
by Shari Finnell, Not-for-profit News

Americans Know Little About Charities — and Very Few Think Nonprofits Can Solve Problems, Poll Finds
by Alex Daniels, The Chronicle of Philanthropy

Four Expert Marketing Moves to Transform Your Nonprofit
by Nancy Padberg, MBA, President & CEO, Catholic Education Arizona

Does Rebranding Really Transform Nonprofits?
by Deroy Peraza, PRINT

Nonprofits Fail: Here’s 7 Reasons Why
by Tracy Ebarb, Nanoe

Myths About Nonprofits
by National Council of Nonprofits

Rethinking Awareness Campaigns to Magnify Your Nonprofit’s Reach
by Bloomerang

Study: Nonprofits Spending Billions On Ads, Promotion
by Paul Clolery, The Nonprofit Times

How to Communicate Your Nonprofit Message So People Hear You
by Lesley Vos, Nonprofit PRO

Wealthier Should Give to Charity, Say People Who Stopped Donating, New Poll Finds
by Sara Herschander, The Chronicle of Philanthropy

How Nonprofits Can Better Engage Young People
by Alex Counts, Sejal Desai, and Jay Sehgal, The Chronicle of Philanthropy


What’s the Profit in Nonprofits? TedX Talks

Areva Marin, an award-winning civil rights attorney, gives her personal account of receiving help from nonprofits as a child to developing one for children with special needs based on her personal experience with her son. Why do we call them non profits when we all profit?

The Way we Think About Nonprofits is Dead Wrong Ted Talks
Activist and fundraiser Dan Pallotta says too many nonprofits are rewarded for how little they spend — not for what they get done. Instead of equating frugality with morality, he asks us to start rewarding charities for their big goals and big accomplishments.

How Nonprofits Are Using Data to Attract and Retain Members
by Sara Herschander, The Chronicle of Philanthropy

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