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Feb 19

A Guide to Hiring the Right Grant Professional for Your Next Application

By Sponsor Insight

by Melanie Priest, Director of Grants Services, Hedges

In the world of nonprofits, securing grants is a vital component of sustainable funding. However, the process of researching, preparing, and submitting grant applications can be complex and time-consuming. This is where grant professionals come in. Hiring a professional who specializes in grants can provide numerous benefits for organizations seeking financial support through grant funding. In this guide, we will explore the advantages of hiring grant professionals and how they can help streamline not only the grant process but also your overall organizational operations.

The Role of Grant Professionals
Grant professionals have expertise in navigating the grant landscape. They possess the knowledge and skills necessary to identify suitable grant opportunities, develop compelling proposals, and effectively manage the grant application process. Their role extends beyond simply writing grant proposals; they serve as strategic partners in aligning an organization’s mission and goals with potential funding sources.

Here are some key areas where grant professionals can make a significant impact:

Strategy Development
One of the primary benefits of hiring grant professionals is their ability to develop a comprehensive grant strategy. They work closely with nonprofit teams to understand the mission, programs, and funding needs. By conducting a thorough needs assessment, grant professionals can identify suitable grant opportunities that align with the organization’s objectives. This strategic approach ensures grant applications are targeted and have a higher chance of success.

Research and Prospect Identification
Grant professionals are well-versed in conducting in-depth research to identify potential funding sources. They have access to proprietary tools and databases that enable them to search for grants tailored to the specific needs of an organization. Through their expertise, they can save valuable time by filtering out irrelevant grants and focusing on those that are the best fit. This targeted approach increases the likelihood of securing funding.

Proposal Development
Crafting a compelling grant proposal requires a combination of storytelling, data analysis, and strategic planning. Grant professionals excel in this, as they possess the necessary skills to effectively communicate an organization’s mission, impact, and financial needs. They have a deep understanding of what funders look for in grant proposals, allowing them to present the organization’s case in a persuasive manner. Moreover, grant professionals can ensure that proposals adhere to the specific guidelines and requirements set by funders.

Project Management and Reporting
Managing the grant application process involves meticulous planning, coordination, and adherence to deadlines. Grant professionals can assist in project management, ensuring all necessary documents, evaluations, and reports are submitted on time. They work closely with key staff members to gather the required information and compile it into a cohesive and professional submission. They can also assist with the monitoring and reporting requirements of funded grants, ensuring compliance with funder expectations.

The Advantages of Hiring Grant Professionals
Now that we have explored the role of grant professionals, let’s delve into the specific advantages they bring to nonprofit organizations. From strategy development to project management, these professionals can significantly enhance an organization’s grant-seeking efforts. Here are some key benefits:

Expertise and Efficiency
Grant professionals possess specialized knowledge and expertise in navigating the complex world of grant funding. They understand the intricacies of the application process, including the specific requirements and preferences of different funders. This expertise allows them to streamline the grant submission process, saving organizations valuable time and resources. Additionally, grant professionals are skilled in researching and identifying the most suitable grant opportunities, maximizing the chances of success.

Strategic Partnerships
By hiring grant professionals, organizations gain access to valuable networks and relationships within the grant-funding community. These professionals have established connections with funders and understand how to foster positive relationships with them. They can facilitate introductions, arrange site visits, and provide insights into funders’ priorities, enabling organizations to build strong partnerships and increase their likelihood of receiving grants.

Enhanced Proposal Quality
Writing a compelling grant proposal requires a combination of persuasive storytelling, data analysis, and a deep understanding of the funder’s interests. Grant professionals ensure that proposals are well-crafted, concise, and aligned with the funder’s expectations. Their expertise in grant writing increases the likelihood of securing funding, as funders are more likely to invest in proposals that clearly articulate the organization’s impact and funding needs.

Increased Grant Success Rate
Securing grant awards is a competitive process, and organizations need every advantage they can get. By hiring grant professionals, organizations significantly increase their chances of success. These professionals are well-versed in the art of grant-seeking and possess the knowledge and skills necessary to navigate the process effectively. Their strategic approach, combined with their expertise in proposal development, research, and project management, ensures that organizations submit high-quality applications that stand out among the competition.

Time and Resource Savings
The grant application process can be time-consuming and resource-intensive, especially for organizations with limited staff and capacity. Hiring grant professionals allows organizations to offload the time-consuming tasks associated with grant-seeking, such as research, proposal development, and project management. This frees up internal resources, enabling staff to focus on core programmatic activities and other essential organizational tasks.

Finding the Right Grant Professional
Now that we understand the benefits of hiring grant professionals, the next step is finding the right one for your organization. Here are some key considerations when seeking a grant professional:

Grant Success History
When evaluating potential grant professionals, it is essential to review their track record of success. Look for professionals who have a proven history of securing grants for organizations similar to yours. This demonstrates their ability to navigate the grant landscape effectively and maximize funding opportunities.

Writing Style and Sample Documents
Grant professionals should have a strong writing style that effectively communicates an organization’s mission and funding needs. Request samples of their previous work to assess their writing skills and determine if their style aligns with your organization’s voice and values. This step ensures that the grant professional can present your organization in the best possible light.

Expertise and Alignment
Consider the specific expertise and knowledge that a grant professional brings to the table. Assess whether their experience aligns with your organization’s focus areas and funding needs. For example, if your organization operates in the healthcare sector, it is beneficial to hire a grant professional with experience in securing healthcare-related grants.

Cost Considerations
While hiring a grant professional undeniably comes with a cost, it is important to consider the return on investment (ROI) and the potential long-term benefits. The cost of hiring a grant professional can vary depending on factors such as the professional’s experience, the complexity of the grant applications, and the geographic location. However, compared to the potential funding a successful grant application can bring, the cost of hiring a grant professional is often a worthwhile investment.

Hiring a Grant Professional is an Investment, not an Expense
Let’s be frank, a grant professional’s mark on an application can mean the difference between winning and losing the prize you seek more than any other singular role. From strategy development to project management, these professionals bring specialized knowledge and expertise to streamline the grant submission process.

By leveraging their skills, organizations can increase their chances of securing funding, save valuable time and resources, and build strategic partnerships within the grant-funding community. Their track record, writing style, and expertise ensure the best fit for your organization. Ultimately, investing in a grant professional can be a strategic decision that propels your organization toward sustainable funding and greater impact.

Melanie Priest is passionate about making Indianapolis a great place to live, having strong connections in the community, and helping nonprofits share their stories of impact. For 25 years, Melanie has worked closely with the Central Indiana philanthropic community to provide creative solutions to complex problems. As Director of Grants Services at Hedges since 2012, Melanie has secured hundreds of grant awards for dozens of Indianapolis nonprofit organizations to ensure they are able to advance their missions.

Feb 05

United Way Accredited Partners: A Bigger Family

By Sponsor Insight

Right now, United Way’s outcomes measurement dashboard, “Impact United,” touts the direct and profound impact being made in our community by 88 nonprofit organizations. These 88 partners are accredited with United Way, which means they demonstrate best practices in tackling poverty and are meeting the ever-changing needs of the neighbors they serve.

We are proud to call these fiscally strong and outcome-driven organizations our United Way family. We have the “veterans” of accreditation – organizations such as the YMCA, Salvation Army, Flanner House and Little Red Door Cancer Agency – who have been affiliated with United Way for decades. We have newer accredited organizations, like Family Promise in Hendricks County, Indy Reads and TeenWorks, which joined us just a few years ago. This big family of 88 partners is working tirelessly to fulfill their missions while helping United Way achieve measurable outcomes in poverty alleviation.

However, current data indicates we are missing some folks at the table. We are in need of additional partners to fill service and geographic gaps in our communities.

So this year, United Way is opening the application for accreditation to organizations who specialize in adult/youth employment, education credentialing and basic needs services in Boone, Hamilton, Hancock, Hendricks, Morgan and Putnam counties. Similarly in Marion County, we have targeted zip codes where the need is greater for workforce development, credentialing, and safe and affordable housing services.

Once we receive applications by February 23, our team of board members, staff and volunteers will visit these sites and get to know these potential partners. We will evaluate them on financial health, governance, strategy, sustainability, and diversity and inclusion. In turn, these nonprofits will learn more about the key benefits to joining United Way’s network, which include access to grant funding, training and resources, and technical assistance to grow their organizations. By the summer, we hope to name our newest members to the list of United Way accredited partners.

As the youngest of eight children, I know firsthand the benefits of a big family. The Payne kids utilized our individual strengths, learned how to work together, and supported one another. That sounds very much like the accredited organizations that make up and strengthen United Way. And as our family continues to grow, we will be proud to update our Impact United dashboard over time with the outcomes of their impactful work in our community.

Fred Payne

Feb 05

Pitch Your Passion to Win a Four-Year Scholarship

By Sponsor Insight

High school seniors and IU Indianapolis students who want to change the world can compete for funding to study at the IU Lilly Family School of Philanthropy

INDIANAPOLIS—Two top winners of an upcoming Pitch Your Passion student competition will receive all-encompassing, four-year scholarships to the Indiana University Lilly Family School of Philanthropy at IU Indianapolis (IUI), the world’s first school dedicated solely to teaching and research about philanthropy.

Students selected as Thomasson Scholars will receive scholarships that provide up to four years of tuition and fees, room and board, and books, as well as support for a semester of study abroad. Other winners of the competition will receive partial scholarships.

Lilly Family School of Philanthropy students have a passion for making a difference in the lives of others, for community service, supporting a cause or meeting a need. The school’s Bachelor of Arts in Philanthropic Studies degree program equips students to make their passion their profession, while preparing them for a job and a career in the growing field of philanthropy, which has a tremendous need for new leaders.

“Our scholarship program is designed to attract talented, compassionate students to meaningful, fulfilling careers in philanthropy and nonprofit organizations,” said Amir Pasic, Ph.D., the Eugene R. Tempel Dean of the school. “Our graduates serve in change-making positions in nonprofits, corporations and government across the country and around the world. Their work changes lives and communities and influences education, social services, health, arts and culture, animals, the environment as well as many other endeavors that make a lasting difference.”

The Pitch Your Passion competition will be held March 8 at IUI; the deadline to apply is Feb. 23. During the competition, participating students will identify a current social, economic or cultural issue of concern to them. Together with other students who have similar interests, they will develop and present a group plan of action that describing how they would leverage resources to bring about a transformative change for the population impacted by the challenge the students selected. For example, previous presentations have addressed issues such as mental health, sexual abuse, homelessness, and the need for resources for new mothers.

In addition to the group presentations, students will be evaluated on their grades, extracurricular activities and interests, and academic and career goals, and on an individual interview with a committee of the school’s faculty and staff.

Competition applicants must:

  • Be a high school senior, a current IU Indianapolis undergraduate student (with fewer than 60 credits) or a transfer student
  • Be admitted to IUI
  • Plan to major in Philanthropic Studies

How to apply:

  1. Submit an application by Feb. 23, 2024
  2. Accept an invitation to the competition
  3. Present a group pitch
  4. Interview with the scholarship committee

For more information about the Pitch Your Passion competition, scholarships and other financial aid at the school, and the Bachelor’s Degree in Philanthropic Studies program, contact Pamela Clark at pamelac@iu.edu or 317-278-8927.

About the Indiana University Lilly Family School of Philanthropy
The Indiana University Lilly Family School of Philanthropy is dedicated to improving philanthropy to improve the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change. The school offers a comprehensive approach to philanthropy through its undergraduate, graduate, certificate and professional development programs, its research and international programs, and through The Fund Raising School, Lake Institute on Faith & Giving, Mays Family Institute on Diverse Philanthropy, Women’s Philanthropy Institute, and the Muslim Philanthropy Initiative. Follow us on X (formerly known as Twitter), LinkedIn, or Instagram and “Like” us on Facebook.

Sep 11

Accelerate your mission with an effective HR strategy

By Sponsor Insight

by Jeremy York, SHRM-SCP, SPHR, lead consultant and president

As many executives are aware, human resources (HR) is a vital function of any organization. An effective HR plan helps maintain a happy, inclusive, compliant, and effective workforce. If you want your organization to succeed, you must put into place strategies that allow your greatest asset — your people — to succeed.

For example, learning and development (L&D) can be critical in equipping employees with the skills they need to be effective in their roles — which, in turn, enhances employee engagement and business performance.

Employee benefits is another aspect of HR that needs to be regularly examined, especially as the needs and wants of today’s workforce evolve. Many organizations haven’t explored ways to adapt company benefits to the current workforce’s expectations.

At InvigorateHR, we understand how essential HR is for organizations to achieve their mission. Founded by Jeremy York in 2013, InvigorateHR is a human resource consulting firm that partners with its clients to develop solutions that are tailored for short-term and long-term success.

We work with a variety of nonprofit organizations, partnering with them on everyday people management strategies, compensation analyses, training, and one-off issues. As the world of work evolves, HR must as well.

Our approach is dynamic and our foundation rests in transparency and integrity. We are a forward-thinking company that sees the “big picture” which enables us to translate needs into tangible results.

And let’s be honest, today’s workforce challenges are tough. But we can be your strategic HR business partner and help you navigate through those tough workplace challenges.

About Jeremy York
With over 20 years of HR experience and leadership, Jeremy York has a profound understanding of the needs, wants, and challenges that organizations face. He has worked with and advised all levels of management on critical human resource strategy and business operations for both for-profit and non-profit organizations. He is an advocate for developing cultures that are socially responsible and that are diverse, equitable, and inclusive for people of all sectors of society and educating on the importance of emotional intelligence.

About InvigorateHR
InvigorateHR keeps at the forefront of the latest people management and development practices. Our services include People Consulting, Training and Development, Coaching, DiSC/Five Behaviors Assessments and Workshops, Talent Acquisition/Recruiting, Speaking Engagements, and Diversity, Equity, Inclusion, and Belonging (DEIB) Strategies. Please visit invigoratehr.com to learn more about our services.

Sep 05

Our 2023 survey reveals many nonprofit employees continue to struggle with challenges

By Feature

As a local nonprofit veteran put it, COVID-19, inflation, and organizational flaws all contribute to an inability to thrive in the sector

(This is the first of a two-part article series based on our recent “How Are You Doing?” survey).

With more than three years passing since the outbreak of COVID-19, Charitable Advisors’ Not-for-profit News decided to revisit the survey question we asked of Central Indiana nonprofit employees in 2020: “How are you doing?”

Of the 366 survey respondents, 38.5 percent said that they are feeling “Upbeat and positive about the future.” However, 14 percent said that “Not good, hard to get through the day” was a more accurate definition of how they’re feeling in 2023. And the majority — 47.5 percent said their mindset is “Acceptable, getting by.”

More significantly, 21.5 percent said that they are “doing worse” than they were two years ago — at the height of the turmoil caused by the pandemic and social justice protests. The remaining respondents were evenly split between the choices “Doing better” (40.4 percent) and “About the same” (38 percent).

Some of these varying sentiments were conveyed by a survey respondent who has been working in the nonprofit sector for nearly 20 years. The past several years have been so challenging, she said, that she is planning to leave her organization.

“The nonprofit world is near and dear to my heart,” the survey respondent said during an interview in which she requested anonymity. “But the last three to four years have been so rough in our agency that I am currently looking to leave.”

The main reason? Leadership, said the survey respondent, who described the need for a leadership team that is positive, genuine, trustworthy, diverse in any area, puts aside pride and sets a good example.

“I believe COVID exposed problem areas,” she said. “When there is denial of the root cause, there cannot be correction to the path.”

However, she also pointed to external factors that have contributed to her dissatisfaction with working in the nonprofit sector.

“Overall, as a sector, it is worse due to staffing shortages and the quantity/higher needs of clients,” she said. “Inflation plays a role as well. For the most part, non-for-profit careers are not high paying.”

With the rising costs of living, brought on by inflation, nonprofit organizations have been struggling with fundraising while, at the same time, facing an increased need for services from people who need assistance, she said.

“It has been a constant drain,” she said.

Another anonymous survey respondent shared similar concerns, particularly from the perspective of expanding job demands, particularly for those who work for community foundations.

“I’ve been in the nonprofit sector for almost a decade, and this has by far been my hardest role,” the survey respondent said. “In the past, I’ve been told the workload ebbed and flowed around grant cycles, but since I’ve been here it’s felt more like climbing a constant mountain and never reaching the peak.”

Much of the increased demands can be attributed to the changing role of community foundations, she said.

“As community foundations move away from being ‘just a funder’ and into more leading/convening spaces surrounding community leadership, it requires much more from the staff than grant/scholarship review and coordination,” she said. “We are now required to have other sets of skills like strategic planning, coalition facilitation, capacity building, collective impact, research, and evaluation. We also will never have enough funding for all the needs in our community, so having the skills and emotional intelligence to navigate those hard conversations and situations as well as the IQ to piece together other opportunities or support from the foundation is crucial and required.

There’s a real feeling of having to be ‘on’ all the time, she said, including knowing the pulse of the community, understanding the needs of every nonprofit, connecting with various sectors in the community, attending evening and weekend events, and being available for emails and phone calls throughout the day.

Overall, the survey revealed that 36 percent of Central Indiana’s nonprofit employees feel “excellent or very good” about finding purpose in their work, while 45 percent rated it as “pretty good.” However, 18.3 percent said that they were no longer connecting to a purpose in their work.

Aug 21

Understanding burnout and its impact on employees

By Sponsor Insight

by Christy Frazier Shepard, managing partner, Planning Plus, LLC

According to a recent survey, burnout is on the rise globally, but particularly in the United States. The Future Forum Pulse survey revealed that burnout among the workforce rose by 8 percent globally and by 16 percent in the United States between May 2022 and August 2022. The rates were higher among middle managers.

With rising rates of employees reporting symptoms of burnout, organization leaders have been grappling with how to address the syndrome in the workplace. One good place to start is by gaining a deeper understanding of burnout.

What is burnout?

Burnout can be difficult to describe. However, it’s not a medical condition. According to the APA Dictionary of Psychology, burnout is defined as “physical, emotional or mental exhaustion, accompanied by decreased motivation, lowered performance and negative attitudes towards oneself and others.”

Often, people do not know they’ve reached burnout until they cross the line between “really tired” and “too exhausted to function.” Other people might be the type of personality who likes to stay busy and might not recognize when they are doing too much. Burnout also happens when work-life balance gets too far out of sync. With the rise in remote work and technology in most aspects of our daily lives, this out-of-sync balance has been a common occurrence in the last few years.

The difference between burnout and stress?

While often used interchangeably, burnout and stress are not the same thing. Depending on your personality and DISC behavior type, you may react positively to stress. Some team members find that small amounts of stress help them feel more productive and motivated.

According to the APA Dictionary of Psychology, stress is defined as “a normal reaction to everyday pressures but can become unhealthy when it upsets your day-to-day functioning. Stress involves changes affecting nearly every system of the body, influencing how people feel and behave.”

While the benefits or detriments of slight stress vary from person to person, burnout is exclusively detrimental. Too much pressure and chronic stress can lead to burnout. These cases occur when someone has been so worn down by stress that you feel — as the name suggests — burned out.

Like stress, burnout manifests differently, depending on the person. Even though we commonly associate burnout with emotional exhaustion, it can impact all areas of your life — including your physical health.

Signs of burnout

Common causes of burnout?

Like the various signs of burnout, there are a variety of burnout causes. In general, each cause leads to a central tipping point: When work-related stress or pressure becomes too much or goes on for too long, it can lead to burnout.

You may be at risk of burnout if there is:

  • Little to no control over your workload.
  • Little to no recognition of a job well done.
  • Unclear job expectations.
  • Unreasonable or overly demanding job expectations.
  • High-pressure work environments.
  • Too much work — specifically when it leads to less time to do the things you enjoy outside of work.

How to prevent burnout on your team

One of the most impactful things you can do as a manager is support your team and recognize burnout before it happens. It’s much easier to prevent burnout than to fix it once it’s already happening — by the time you notice burnout, it’s hard to reverse. Instead, be proactive about your team’s workload.

  • Frequently checking in on their capacity and resource management to get ahead of burnout and ensure team members aren’t overwhelmed.
  • Workload management tools give you a bird’s-eye view of everyone’s tasks in one place. That way, you can get a sense of if anyone is overloaded and redistribute that work if necessary.
  • Create realistic and attainable goals. Figuring out how a task contributes to a bigger initiative can take mental energy.
  • Mapping out a clear set of goals for your team to work towards can reduce confusion or overwork.
  • Schedule weekly or biweekly 1:1 meeting with team members to check in on priorities, capacity, and other questions they might have.

Reverse burnout

There are several strategies you can use to reverse burnout. The one that works best for you depends on your situation and personality. Try implementing these strategies in combination with one another for the best results.

  • Scheduling breaks. Burnout happens because you’ve been too stressed for too long. You likely have a lot of work to get done and may be feeling a lot of pressure to do it. To start pushing back against burnout, schedule breaks throughout the day.
  • Setting boundaries. All the causes of burnout have one thing in common: external pressure. One of the best ways to reverse burnout is to set boundaries for yourself. Choose a time to log off from work every evening.
  • Taking time off (if you can). This might not be an option for you straightaway but taking time off is a great way to relax and recharge. Even if you only take a day or half day away from work, this is a chance to seek work-life balance. When you do take time off, make sure to confirm with your supervisor that you’ll be offline and unavailable.
  • Take care of yourself. Often, burnout happens because we are dedicating too much of ourselves to our work. Take time for self-care. Make sure you are getting enough sleep and spending time with friends or family. Try introducing mindfulness into your day through things like yoga or meditation. This can help you combat stressors and increase wellness.

Build resilience

Burnout can happen to anyone, and just because you beat burnout once doesn’t mean it can’t creep up on you again. Here are some steps to developing resilience.

  • Build your work relationships. Many times, burnout can happen when you are isolated at work while simultaneously being under a lot of pressure. One way to build resilience against future burnout is to build and foster your work relationships. When pressure starts to mount, you have colleagues that can provide support and assistance to address the stress before it becomes burnout. You are not in this alone.
  • Align work with performance goals. Aligning work with goals means you’ll have a clear sense of why your work matters. When you understand how the work you are engaged in is contributing to the bigger picture and strategic plan, it is easier to understand and prioritize projects and tasks, even when the pressure starts to build. If you must change direction or reprioritize, you can effectively prioritize your most important tasks without worrying you won’t hit your goals.
  • Balance your work life with your personal life. In addition to getting enough sleep and connecting with loved ones, make sure you’re dedicating time to your interests outside of work. Do things you enjoy, whether that’s reading a book, seeing friends, being creative, doing a sport, or something else. Think of it like diversifying your investments—but in this case, you’re investing in your interests.

From burnout to balance

Burnout can fly under the radar. Given enough time, these symptoms can build up and impact the well-being of your team members. The best way to ensure your co-workers aren’t burning out is to spot it before it happens. That’s where workload management comes in.

Aug 07

VIPS raises awareness by creating a community for its niche audience

By Sponsor Insight

by Shari Finnell, editor/writer, Not-for-profit News

As the communications coordinator for Visually Impaired Preschool Services (VIPS), Ashley Ross faces similar challenges as many nonprofit marketers.

For one, the Indianapolis-based organization has a niche targeted population — families of children who are blind or visually impaired. “Often people don’t know who we are until they need us,” Ross said.

Other hurdles include raising brand awareness without the resources of many larger for-profit and nonprofit organizations, and encouraging the larger public to support a nonprofit that may not resonate with their personal interests.

VIPS has been able to make inroads in addressing all of those challenges by developing one-on-one connections throughout the community.

“The best strategy we have is creating a culture and a community within our organization that believes in our mission so wholeheartedly that it seeps into our daily lives,” she said. “Social media and marketing campaigns are extremely effective, but an important aspect is the passion surrounding the mission. If you can get a group of people to fully believe in what you do, you’d be shocked at what can happen.”

VIPS intentionally seeks opportunities to encourage a person to develop personal connections to the organization’s mission, Ross said.

“Often people feel connected because they are a family member, teacher, or a friend of the families we serve,” she said. “Other times, we connect with them through volunteer groups from other organizations/companies. We foster these connections by always putting our mission first. We share impact stories, not only from the families we serve, but our staff, volunteers, and board members.

VIPS also prioritizes educating individuals about why it is important to support the organization — whether or not they have a connection to a child with vision challenges, Ross said.

“One of our main objectives in raising awareness for our organization is informing the community of not only who we are and what we do, but how the success of our mission impacts the greater community … how it directly impacts the individual reading or viewing our communications,” Ross said. “Just because they may never know someone that needs our services, does not mean what we do cannot not impact them.”

VIPS has a mission of providing early intervention to young children who are blind or visually impaired, including giving parents the tools and resources they need to be more effective in raising a blind child and teaching children skills that will help them compensate for their vision loss at a young age.

“Overall, our objective in raising awareness is to create a space and community for children who are blind or visually impaired to reach their highest potential, despite their loss of vision and often other disabilities,” she said.

Making a big impact with the resources you have

When working with limited resources as a nonprofit organization, Ross said, it is important for the team to recognize their limitations.

“We are a small but mighty team, and I believe this is mostly due to the fact that we know our limits and focus on what makes sense for our organization,” Ross said. “There are so many social media platforms out there right now that it’s easy to get overwhelmed. We have the most success when we focus on just a few platforms, and as our team grows, we can expand that reach.”

Ross also said a post-scheduling platform and Canva, a design platform, can be essential for a small communications team. “Putting out consistent content will raise your awareness,” she said. “Trends will come and go but staying consistent is key. It is also something I am still working on.”

“Canva is free to nonprofits and has become one of the most used programs in my daily work life,” Ross said. “I use it to make documents, forms, flyers, videos, social media posts, and more. Plus, you can order physical copies of your creations for a reasonable price and great quality. It does have its limits, but if you are a small team, it’s a game changer.”

Overall, Ross said, it is important to stay focused on your nonprofit’s mission.

“Marketing and social media is an ever-changing world,” Ross said. “There are so many trends, algorithms, brands, and people that look like they are doing a much better job than you. I get a lot of imposter syndrome thinking, ‘I could never make something like that,’ or ‘Why didn’t I think of that first?

“On top of it, being in the nonprofit sector, you can feel the expectation of ‘I need to do so much with so little,’ and ‘So many people are counting on me.’ This pressure is extremely high during online giving days,” Ross added. “But through all these thoughts and pressures, the thing I push for the most when it comes to our branding and messaging is keeping it genuine.”

Keep it personalized

Ross also stresses the importance of remaining true to the audience of the nonprofit.

“There is an actual person behind these words, graphics, and videos. If you start marketing the same way everyone else is, or branding the same way, no one feels very connected to your organization,” she said. “This is definitely not something I have perfected, but it’s something I keep in mind as I implement the organization’s campaigns and marketing efforts.”

Jul 24

Technology’s impact on work culture

By Sponsor Insight

Support your employees with the tools needed to success

by Cody Lents, partner, COVI, Inc.

An ideal philosophy on information technology can be broken down into three primary focuses:

Cybersecurity. Ensuring that you stay operational and survive crises.
Culture. Empowering your people to succeed daily.
Impact. Ensuring that daily activities lead to fulfilling your mission and delivering the best experience to your customers and communities.

Our focus, for now, will be on culture.

According to Microsoft CEO Satya Nadella, “Culture is the leading indicator of our future success.” Considering this, it is important to track and understand how IT solutions and operations impact your teams and individuals. A good IT partner will strategize around elevating your culture and maximizing your impact, just as they would budget for tech and security against hackers.

The most impactful areas to focus on include:

Hardware. Don’t spend a dollar to save a penny; invest in business-class quality and up-to-date (current generation) components.
Software. Ensure that they are configured to be intuitive and scalable.
Standardization. Standardize specific manufacturers, specs, and channels to provide emergency backup equipment and streamline IT operations, such as procurement and deployment procedures.

The following focuses on three areas, along with the top five positive attributes for each one.

Hardware

Having up-to-date computers can bring numerous benefits to employees, such as:

Increased productivity. Up-to-date computers are faster, more efficient, and equipped with the latest software and hardware capabilities, which enables employees to perform tasks more smoothly, ultimately reducing wait times and improving overall productivity. Faster processing speeds and improved multitasking abilities can help employees complete their work faster and more effectively.

Enhanced collaboration. Modern computers often come with advanced collaboration tools and software, such as cloud-based platforms and communication applications. These enable employees to collaborate seamlessly with colleagues, regardless of their physical location. Features like real-time document editing, video conferencing, and instant messaging facilitate better communication, teamwork, and information sharing among employees.

Improved security. Outdated computers are more susceptible to security threats due to the lack of essential software updates and security patches. Up-to-date computers, on the other hand, benefit from the latest security measures and protocols, protecting sensitive data and minimizing the risk of cyberattacks. Regular updates help ensure that employees can work in a secure digital environment, safeguarding both personal and company information.

Access to advanced software. Contemporary computers often have the capability to run resource-intensive applications and software. With up-to-date hardware specifications, employees can take advantage of the latest software tools, such as advanced design software, data analysis tools, and virtual reality applications. This empowers employees to perform complex tasks efficiently and unlocks new possibilities for innovation and creativity.

Better user experience. Updated computers offer improved user experiences through user-friendly interfaces, streamlined workflows, and enhanced performance. Employees can benefit from the latest features and functionalities that simplify their work processes, reducing frustration and increasing job satisfaction. A smooth and enjoyable user experience can have a positive impact on employee morale and overall job performance.

By keeping computers up to date, employers can provide their employees with the necessary tools and technology to thrive in their roles, leading to increased productivity, collaboration, security, and job satisfaction.

Software

Provision of exceptional software for employees can lead to several positive outcomes, such as:

Increased efficiency and productivity. Excellent software is designed to streamline workflows and automate repetitive tasks, leading to increased efficiency and productivity. It eliminates manual processes, reduces human errors, and allows employees to focus on higher-value activities. Customizable dashboards, intuitive interfaces, and efficient data management features contribute to a smoother workflow.

Enhanced collaboration and communication. Quality software often includes robust features that streamline employee communication. Shared document repositories, real-time editing capabilities, project management tools, and integrated messaging systems facilitate effective collaboration, even when team members are geographically dispersed. Improved communication leads to better teamwork, knowledge sharing, and decision-making.

Access to comprehensive data and insights. Excellent software often integrates data analytics and reporting functionalities, providing employees with access to comprehensive insights. This enables them to make data-driven decisions, identify trends, and monitor key performance indicators. Access to accurate and real-time data empowers employees to analyze information effectively, improve processes, and drive business growth.

Simplified and streamlined processes. High-quality software simplifies complex processes, eliminating unnecessary steps, reducing manual effort, and improving efficiency. By automating routine tasks, employees can better manage their workload through complex processes. This streamlining of processes not only saves time, but also minimizes errors, and enhances the overall user experience.

Scalability and adaptability. Excellent software is designed to scale with the organization’s growth and adapt to evolving business needs. It accommodates increasing workloads, supports additional users, and integrates with other systems. Scalable software ensures that employees can continue to perform their tasks efficiently without encountering limitations as the company expands or undergoes changes.

By providing employees with excellent software, organizations empower their workforce to work more efficiently, collaborate effectively, access critical data, simplify processes, and adapt to changing business requirements, contributing to improved productivity, streamlined operations, and a better employee experience.

Standardization

Standardizing computer hardware and IT processes Can result in a variety of positive for employees, such as:

Consistent user experience. Standardizing computer hardware and IT processes ensures that all employees have a consistent user experience across the organization. Regardless of their location or department, employees can expect a familiar interface, software configurations, and hardware capabilities. This consistency reduces confusion, minimizes the learning curve when transitioning between devices, and enables employees to focus on their work rather than adapting to different systems.

Improved technical support. Standardization simplifies technical support and troubleshooting processes. When hardware and IT processes are standardized, the IT team becomes well-versed in the specific configurations and issues related to the standardized setup. This allows for faster problem resolution and more efficient technical support for employees. It also enables the IT team to develop standardized solutions and documentation that can be easily accessed by employees.

Enhanced compatibility and integration. Standardizing computer hardware and IT processes ensures compatibility and seamless integration between different systems and software. When employees use standardized hardware and software configurations, it becomes easier to share files, collaborate, and integrate various tools.

Streamlined IT procurement and maintenance. Standardization simplifies the IT procurement and maintenance processes. By having a standardized set of hardware and IT processes, organizations can negotiate better deals with vendors, benefit from volume discounts, and reduce the time spent on selecting and configuring individual devices. Additionally, standardization makes it easier to manage software updates, security patches, and system maintenance, ensuring employees have access to reliable technology.

Increased security and data protection. Standardizing computer hardware and IT processes helps enhance security and data protection. With a standardized setup, security measures and protocols can be uniformly applied to all devices and systems, reducing the risk of vulnerabilities due to inconsistent security configurations. Further, standardized processes simplify enforcing data protection policies, implement backup and recovery procedures, and ensure compliance with regulatory requirements, safeguarding sensitive information.

All in all, the standardization of computer hardware and IT processes creates a more reliable and productive work environment for employees while enabling the IT team to operate more efficiently.

I’ll leave you with a brief note of caution as you pursue a better IT culture. A 2021 Gartner survey found that “60% of employees experience frustration with new software.” This translates to tech solutions beyond software, as well. So, expert evaluation is of the utmost importance before implementing anything new, and investing in high-touch professional services is worth the price tag when it comes to implementing them.

Jul 17

Prioritize partnerships to strengthen your nonprofit marketing strategy

By Feature

INHP marketing executive recommends collaboration to better connect with audiences

by Shari Finnell, editor/writer, Not-for-profit News

(Note: A recent study by the IU Lilly Family School of Philanthropy revealed that a significant number of Americans do not understand how their lives are impacted by nonprofits. During the months of July and August, the features in Not-for-profit News will focus on ways nonprofits can elevate their profiles in their communities as well as increase the public’s understanding of the nonprofit sector.)

For many Indianapolis residents, INHP is a familiar acronym for good reason. As an established nonprofit, the Indianapolis Neighborhood Housing Partnership has been working to increase affordable and sustainable housing for thousands of households since 1988.

Yet, even with that decades-long history, the organization relies on numerous marketing strategies and tools to increase awareness of INHP among potential beneficiaries, donors, and enterprise audiences, said Morgan Hoover, CFRE, vice president of philanthropy and marketing for INHP.

And the team also has found that establishing partnerships with other organizations is essential to expanding its reach, Hoover said. “Working with community partners is key,” she said.

By forming a partnership with La Plaza, for example, INHP has been able to reach individuals and families who may not realize resources are available to help them find housing. La Plaza is a nonprofit that supports Latino families in Central Indiana through educational programs, social services, and workforce development initiatives.

“We have a really strong partnership with La Plaza,” Hoover said. “Their customers may not know INHP, but their customers need INHP support and services. You must have trusted partners in the space that you’re operating, especially if you’re not known in that community. We’re reaching the consumers where they are,” she said.

When seeking out partnerships, Hoover said, it’s important to identify gaps in the populations that you’re trying to reach, and then ask the question, “How can we connect with what you are doing as the trusted resource in their community?”

Consistency also is essential in developing a successful marketing program, according to Hoover. INHP focuses on having a consistent message year-round to make sure they’re reaching their audiences. “You have to be out there letting clients know they can come to you for services, including those who may or may not know that they need them,” she said.

In addition to forming partnerships throughout its service areas, INHP utilizes a comprehensive suite of marketing services and strategies, including earned, paid, and owned channels as well as more traditional methods such as radio, billboards, digital advertising, community, events, sponsorships, testimonials, videos, and blogs, Hoover said.

“We continue to evolve as an organization,” said Hoover, noting that the team is continuously seeking areas to improve their core values continuous improvement.

“How do we always move the needle?” she said. “We don’t pretend that we’re relevant. We do the data and the research. We look at the analysis. We ask, ‘What are the barriers that led to people being denied for mortgage financing?’ ‘How are we helping families achieve that access?’ ‘What’s the identified barrier?’ ‘How are we positioned to serve and does that make sense in our wheelhouse?’”

The organization also continuously seek to understand how best to communicate to its varied audiences, including clients, donors, partners, and community stakeholders, Hoover said.

When asked about public perceptions of nonprofit, Hoover said people often focus on the tax status of the organization.

“We are a mission,” Hoover said. “We are a business producing a social mission. People have this lack of general understanding about what a nonprofit is. They may think of nonprofits in terms of a tax status — not a way of doing business.”

Jul 03

Nonprofits must prioritize marketing efforts

By Feature

The sector still has significant work to do to get its message across, IU philanthropy expert says

by Shari Finnell, editor/writer, Not-for-profit News

It’s no surprise that nonprofit organizations have struggled to gain the same brand recognition as their for-profit counterparts. With marketing budgets that traditionally far exceed those of nonprofits, many B2B and B2C companies are able to invest in marketing teams and strategies to elevate their brands.

But it wasn’t until the IU Lilly Family School of Philanthropy released a recent report did many industry leaders fully understand the impact of that investment gap, said Dr. Bill Stanczykiewicz, senior assistant dean of external relations and director of The Fund Raising School.

The report, What Americans Think About Philanthropy and Nonprofits, included several surprising findings, which the Not-for-profit News recently highlighted in the article “Do Nonprofits Have an Image Problem?” The survey revealed a general lack of understanding among the public about what defines a nonprofit. For example, when it came to philanthropic entities like foundations, donor-advised funds, and giving circles, a majority of survey respondents said that they had heard of them but were not familiar with them.

But most alarming, Stanczykiewicz said, was that only 5.4 percent of survey respondents said that they or someone in their immediate family has been helped by a nonprofit organization in the past year. “That caught the attention of all of us quite quickly,” he said.

With a significant number of people regularly interacting with various nonprofit organizations, including religious services, museums, theatrical productions, educational programs, and public hospitals, there appears to be a gap in understanding a basic definition of nonprofits, Stanczykiewicz said. Also, one out of every Americans work for a charitable organization.

While the survey didn’t capture the reasons behind these poll responses, Stanczykiewicz said that there may be numerous factors contributing to the public’s lack of knowledge about nonprofits.

“Nonprofits may be so effective in doing their jobs that we don’t know what life would be without them,” said Stanczykiewicz, comparing them to outstanding referees during a game.

“In most cases, if they’re making good calls, fans don’t really pay attention to them,” he said. “In the same way, nonprofits can be so effective in doing their jobs that we don’t know what life would be without them. We don’t always realize their impact.”

Another factor is that the nonprofit sector hasn’t traditionally done a great job of educating the community about the sector. “When people think of receiving services, they may think, ‘Well, I’ve never gone to a food pantry or received direct help from a medical clinic,” he said. “It raises the point that nonprofits have work to do to communicate that there’s so much more that the philanthropic sector does than provide services.”

Raising nonprofits’ profiles amid declining charitable giving

Misconceptions about nonprofit organizations, coupled with declining giving during the past 20 years — another statistic highlighted in the philanthropy report, should be a strong signal that nonprofits will need to prioritize educating the public about their mission and message in the coming years.

“Nonprofits have work to do to communicate the message there’s so much more to the philanthropic sector than “providing services,” he said. “There also is a lack of awareness. Most Americans just don’t seem to know who we are and what we do.”

Stanczykiewicz said nonprofits can consider numerous pathways to elevating their message and educating the public about the work they do — starting with encouraging their board members to actively lead in communicating the organization’s value.

Another challenge facing teams is the matter of budgeting for marketing. “Many nonprofits are focused on the resources needed for the programs, services, and materials,” he said. “Marketing may be something that ranks very low when it comes to the budget. It may not be in the budget at all.”

Community advocates and nonprofit supporters also may assume that everyone is equally passionate about their cause, such as eradicating food insecurity and homelessness, he said. “They might think, ‘Well, clearly everybody must be passionate about this cause so I don’t have to talk about it.”

Lack of confidence is yet another factor that may impede efforts to inform the public about the work of nonprofits. “At the Fund Raising School, we teach you to fundraise with pride. You should be very confident about the way you’re making a world a better place and, therefore, be very willing to talk about it.”

“With human behaviors, there’s usually not just one magic bullet explanation, but the study certainly does reveal we’ve got work to do to help more people become aware of who we are as a nonprofit sector and all that we do as a nonprofit. Sector,” he said.