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Mar 13

Overcoming the challenges of recruiting and retaining nonprofit fundraisers

By Feature

IU fundraising expert outlines how to adapt with new perspectives

by Shari Finnell, editor/writer, Not-for-profit News

While many nonprofit organizations throughout Central continue to face hiring challenges, the task of attracting, hiring, and retaining fundraisers has proven to be one of the most concerning developments going into 2023.

In late 2022, as many as 46 percent of nonprofit fundraisers in the United States and the United Kingdom reported that they were planning to leave their current employer within the next two years, according to a report recently released  by the Institute of Sustainable Philanthropy and Revolutionise International. Of those surveyed, 9 percent said they were leaving the profession entirely.

Those findings can be disturbing, especially since the pool of qualified fundraisers has historically fallen short of demand, according to Genevieve G. Shaker, associate professor of Philanthropic Studies and Donald A. Campbell Chair in Fundraising Leadership.

“Fundraisers are always in demand,” Shaker said. “This has been an ongoing issue, and the pandemic exacerbated it.”

As with many other nonprofit roles, the fundraising employees left to fill in the gap are at risk of burnout, stress, and lack of job satisfaction, she added.

According to a recent report released by The Chronicle of Philanthropy, nine out of 10 fundraisers surveyed indicated that unfilled fundraising positions have significantly increased their workloads. The respondents cited numerous problems that have led to high rates of burnout, including logging 12-hour workdays and facing unrealistic fundraising goals.

Those types of working conditions can exacerbate risks of nonprofit organizations losing additional fundraisers, Shaker said. “Fundraisers were feeling a significant amount of pressure during the pandemic to continue to meet organizational goals and needs,” she said. “However, this is ongoing. We know that the demands people are feeling in fundraising have not lessened.”

While the situation may seem dire for many organizations, Shaker said, it also is important to note that not all turnover is bad. “Sometimes it’s good for the individual as well as the organization,” she said. 

However, in the case of fundraisers, organizations may face the challenge of seeking ways to nurture the relationships developed by a departing fundraiser. 

Moving forward with solutions

Nonprofit leaders faced with a lack of fundraising talent can recognize better long-term outcomes by engaging in a different approach to traditional solutions, according to Shaker.

For example, HR representatives can start tapping unrecognized talent from throughout the organization. Ideal candidates are those who have demonstrated that they are passionate about the organization’s mission, people who serve in administrative roles, and, in some cases, volunteers, she said.

“These candidates may be recognized as those that are very involved with the organization and already integrated in the community it serves,” she said. 

Under an effective model, the organization must be committed to the candidates’ growth, Shaker said, setting up a runway of sorts for them to become accustomed to the work as well as fundraising goals. 

“Expectations may need to be different,” she said. “For example, the expectations for Year 1 shouldn’t be the same as Year 2. Goals should accommodate the candidate until they’ve hit their stride. It will require some investment by nonprofits to bring people up to speed.”

Also, when seeking candidates outside of the organization for fundraising roles, consider people with varying backgrounds, Shaker recommended.

As indicated by the Association of Fundraising Professionals, fundraisers come from varied backgrounds, from sales and business to stay-at-home parents, Shaker said. “People have always come from different pathways to get into fundraising,” she said. “But I don’t know if we’ve been great about seeking them out, encouraging them, and facilitating their growth, interest, and development in the field.”

Managers can explore ways to ensure that new fundraisers are being supported through networking in professional organizations, and certification in areas like fundraising management and principles and techniques of fundraising.

“Once you have identified someone who is engaged in their first fundraising opportunity, you really have to support them through professional development and mentoring,” Shaker added. “It must be intentional.” 

Encouraging and retaining current fundraising professionals

Another area of concern for many organizations is retaining employees in a highly competitive job market. 

Shaker said that it is important to alleviate pressure on fundraisers and other employees by outsourcing some responsibilities, such as database management, grant writing, and event planning. “This allows them to focus on the key work,” she said.  

Again, changing expectations can be critical to overall morale. “If your fundraising team is down by two people, you may need to do one or two fewer events,” she said. “It’s important to have conversations on topics like this so that it doesn’t feel like a mandate.”

Future of fundraising

Overall, Shaker said, nonprofit organizations and other industries that use fundraising professionals could benefit from initiatives to increase awareness about the field.

“A lot of people may not know much about fundraising while others may be afraid to ask people for money,” she said. “It’s not a field that students typically hear about coming out of high school. Not many people say, ‘I know I want to go into fundraising.’ We need to proactively educate people about the field and raise the profile. Leaders need to keep spreading the word about the ability to make a difference in their communities through this amazing profession.”

Feb 13

Grant writing: Tips to enhance your chances of approval

By Feature

Martin University’s vice president of institutional advancement gives insights on strategic fundraising

by Shari Finnell, editor/writer, Not-for-Profit News

While nonprofits have numerous options for raising funds, mastering the art of grant writing can be critical in gaining ongoing support for your organization. But the odds of approval can be against you. According to numerous estimates, only one out of 10 grant applications are approved.

However, with a strategic grant writing process that includes research, creative writing, and the ability to recognize when a grant is not a good fit, you can increase those odds, according to Kristie Johnson, vice president of Institutional Advancement at Martin University and a Certified Fundraising Executive.

Johnson, who earned a Ph.D. in leadership in higher Education from Bellarmine University and is currently working on an executive MBA from Howard University, recently led a grant writing workshop for the Black Heritage Preservation Program Research training workshop hosted by Indiana Landmarks in partnership with Indiana Humanities and Freetown Village.

The following are highlights of the tips she offered for more successful fundraising through a comprehensive grant writing plan.

Invest time in research before starting the application process. In addition to identifying foundations listed in directories, including the Indiana Philanthropy Alliance (IPA) website, nonprofits could maximize the use of their time by gaining a deeper understanding of the organization. Some grant writers may not take the research far enough.

“Research is really important because you need to take the time to identify where your resources are,” Johnson said.

Review a foundation’s 990 tax documents. Gaining an understanding of a foundation’s giving history also can be an important step in being more successful in the grant writing process, Johnson said. In Indiana, that process can include researching foundations on the IPA website, which provides various pertinent information, including a foundation’s 990 tax documents.

“They’re required by law to complete Form 990,” Johnson said. The document provides financial insights about a nonprofit or foundation. The documents can provide information about a foundation that may not necessarily be evident on its website, she noted.

“The website may indicate that they’ll fund up to a million dollars. But if you look at what they’ve awarded in the past, you may find out that they have never given any organization more than $500,000,” Johnson added. “So, knowing that’s their sweet spot will give you a strong indication of their funding range.”

Be willing to engage in conversations. Documentation about an organization also typically provides a list of its officers. Browsing the list can help the grant writer determine if they have a connection to any board members or officers.

Even if that is not the case, grant writers should be willing to connect with those involved in the organization, Johnson said. “For example, when a grant opportunity becomes available, try to speak with the program officer, if possible,” she said. “Many foundations also offer webinars, workshops, and other resources to ensure that potential grant recipients understand the grant process and requirements.”

Connect with other grantees. Previous grant recipients also can provide insights about a grant opportunity, Johnson said. “If you know that an organization has received the grant funds before, connect with them to see how the process was for reporting,” she recommended. “Ask questions like, ‘How strenuous is the process?’”

Read the RFP thoroughly. Nonprofits also may make the mistake of failing to thoroughly read a request for proposal (RFP) before applying for a grant, Johnson said. It is important to make sure your organization and projects are aligned with the foundation’s objectives and requirements.

Combine creative writing with data gathering. Johnson said grant writing also should provide a good balance between creative writing and data gathering. “It’s important to look at the data to demonstrate how you will determine success,” she said. “But you also have to create a compelling narrative about how your program is innovative, sustainable, and provides a great opportunity for a foundation to invest and partner with you as an organization.”

Know when to pass on a grant opportunity. “It’s important to determine, as an organization, if you have the capacity to manage a grant well,” Johnson said. “Every grant is not necessarily a good fit. Sometimes, you may have to leave the money on the table perhaps because the reporting requirements are every quarter or every six months.

“Some grant requirements may be too labor intensive for your team if you don’t have the staff to manage it,” she said. “It’s a really good idea to just consult with staff members who actually be taking on this initiative to determine if they have the capacity to manage it.”

Join professional associations. Grant writing can be a lonely endeavor, Johnson said. Consider joining a membership-based organization like the Grant Professionals Association. “Not only will they provide you with resources and professional development, but you will also have the opportunity to meet funders from various organizations who are invited to speak to the group,” she said. “Connect with other like-minded professionals in the field so you can support one another.”

Nov 28

Conducting a development audit: Is it time for a fundraising check-up?

By Sponsor Insight

by Angela E. White, CFRE, senior Consultant and CEO, Johnson, Grossnickle and Associates

The pandemic caused many nonprofit organizations to respond to urgent needs. Now nonprofit teams are emerging, ready to take stock of what they learned and determine how best to serve their constituents and deliver on their mission. This opportunity for reflection and planning presents a great time to consider the role of philanthropy at your organization and conduct a fundraising check-up.

What is a fundraising check-up? A development audit or assessment is a tool to measure capabilities of your fundraising program and help you identify opportunities to grow philanthropic support. It provides an objective view on assessing your current fundraising outcomes, setting realistic yet aspirational goals for future performance, and identifying areas for additional investment to be able to perform to your full potential. And, importantly, this tool will assess how well you have embraced a unified culture of philanthropy among your board, staff, and across your institution.

When should you conduct a fundraising check-up? There are some specific times when it is particularly beneficial to conduct a development audit. If your organization is going into strategic planning, an audit can help you determine a realistic plan to raise more money to fund your strategic initiatives. As new leadership comes into an organization, there are often new priorities that need to be funded or an opportunity to reflect on the staffing and structure of the organization.

Many nonprofits saw dramatic shifts in their revenue sources during the pandemic, either from an influx of new donors, the addition of new government funding, and/or potential shifts in corporate or foundation funding. As you identify these shifts in revenue, the audit can provide your leadership with an opportunity to dig more deeply into the trends to determine if it is a blip in the radar or something you can capitalize on for future growth.

National trends are also warning of a shifting donor base, with fewer households donating to charity. An audit can help you look at the implications of these trends within your organization and the mechanisms that could help you engage and keep new donors.

How do you conduct a fundraising check-up? We believe it is good to have an outside firm conduct an audit to provide a level of objectivity. However, you may be able to employ many of these methodologies if you wanted to undertake this type of check-up yourself, using your own analysis and reports.

Prior to undertaking an audit, it is important to communicate to staff and volunteers that you’ll be conducting an audit. Lesson any anxiety they may feel by sharing how you will use the information. An audit is not punitive. It shouldn’t be thought of as a way to find problems or mistakes. It is an opportunity to strengthen your development program and boost your fundraising results.

Before starting the audit, identify who you may want to engage to help you conduct objective interviews, compile data and resources, and assist with scheduling. Take the time to compile complete and accurate data and resources.

What data do you review in a fundraising check-up? First, review qualitative data sources to understand where you are and where you might be able to improve. Look over printed resources, such as your strategic plan, policies and procedures, and collateral materials. Conduct interviews with key staff members, board members, leadership, department heads, and volunteers. These conversations bring light to the numbers and data you will collect elsewhere.

Examine your development systems and structure to ensure you have the right resources and procedures in place to support the development operation. Are there resources the development department needs that are not being provided? Are you using your donor database to its full potential and are you able to track the kinds of metrics you need?

Next, examine quantitative data. We recommend looking at five years of fundraising data to identify trends. Look at the drivers of philanthropic revenue. Are you overly reliant on one source of philanthropic revenue that might put your organization at undue risk, for instance if there was a cut in major grants or government funding?

Compare your development expenses, including staff time and direct costs, to your philanthropic revenue to calculate your cost to raise a dollar (CRD) and the return on investment (ROI). This snapshot of your performance can be compared to peer institutions and national trends.

Using benchmarking data in an audit can help you gain an understanding of how well your development effort is performing as compared to your peer and aspirant institutions. The annual Giving USA report is an excellent benchmarking source.

How do you use a fundraising check-up? Once you review the quantitative and qualitative data that you have compiled, present those results along with your recommendations to your leadership, board, and staff for review and discussion. Following this review, develop an action plan and timeline for implementation of your recommendations.

Taking the time to conduct a development audit is a worthwhile way to capitalize on what’s going well and understand where you can expand and invest to raise even more funds for your organization in the future.

Angela E. White, CFRE, serves as Senior Consultant and CEO of Johnson, Grossnickle and Associates (JGA). Angela is a faculty member at The Fundraising School at the IU Lilly Family School of Philanthropy and serves on the CFRE International Committee on Directorship.

Jul 05

Effective fundraising demands new strategies, timeless principles, and an open mind

By Feature

New edition of Achieving Excellence in Fundraising puts philanthropy in context

by Shari Finnell, editor/writer, Not-for-profit News

As editors prepared to assemble the fifth edition of Achieving Excellence in Fundraising, they shared a sense of unease, recalls Genevieve G. Shaker, lead editor and associate professor of philanthropic studies at the Indiana University Lilly Family School of Philanthropy at IUPUI.

Shaker, who had been involved with the textbook previously in its 30-year history, led a team of more than 50 authors — all with ties to the Lilly Family School of Philanthropy — during one of the most transformative periods in the history of philanthropy. The work on the edition started in 2019 but the team paused as the global COVID-19 outbreak upended the nonprofit sector, philanthropy. The publication was released this spring and was co-edited by Eugene R. Tempel, Sarah K. Nathan, and Bill Stanczykiewicz.

“There was so much happening with fundraising as a result of that period of time,” Shaker said, recalling the uncertainty around the deadly pandemic, heightened awareness about DEI (diversity, equity and inclusion) following social justice protests, economic upheaval, and the rush to virtual engagement.

Several questions emerged during that time, she said, including: “How might this be changing things?” “What are the tried-and-true principles we believe still hold?”

“New editions come out about every five years,” Shaker said. “We wanted to make sure those principles were sustained. How can we make a book, attending to the changes this moment, that also will speak to people several years from now?”

In the end, the team decided to move forward, with the understanding that it may take some time to unearth how the events of 2020-2021 will continue to change fundraising and giving. “We couldn’t wait another two to three years to see what happens longer-term. It’s so important that people have a new book, so we went ahead — even with some uncertainties about the ultimate impact of this period.”


Preparing for what’s next in fundraising

One of the editor’s key takeaways is that principles and strategies of effective fundraising will continue to evolve but many of the foundational principles outlined by the late fundraising expert and The Fund Raising School founder Henry A. Rosso remain relevant, according to Shaker.

The revised book introduces new material and research related to fundraising ethics, virtual engagement and online giving, engaging diverse donors, crisis fundraising, planned giving, and crafting appeals. “The digital revolution has been enormous and it’s continuing through innovations like crowdfunding and artificial intelligence,” Shaker said. “Platforms are still emerging and broadening the ways we can communicate with people. That’s a huge change that we’ve seen over these past 20 years.”

Another development is heightened awareness about engaging diverse donors, Shaker said. “We are always seeking to learn more about different communities of donors, to provide more recognition for their philanthropic approaches, and to be intentionally welcoming and supportive of them as donors,” she said. “This change has been happening prior to the last few years, but it’s more at the forefront of all of our minds as we work to create a more diverse, equitable, and inclusive nonprofit sector.”

Adapting to change

According to Shaker, recent events served as a reminder of the importance of constantly evaluating the effectiveness of current fundraising strategies. 

“We cannot do the same things year after year and expect the same result,” she said. “We must be evaluating outcomes. If, for example, a mailing is getting half the response than previous years, you must be open to changing your approach.”

Shaker noted that Tempel, lead editor of three previous editions and founding dean emeritus of the Lilly Family School of Philanthropy, often stressed that nonprofit organizations can’t afford to operate as closed systems. “Leaders need to approach their nonprofits as open systems — gathering information, listening, and paying attention to what’s happening in the world, in their community, and in fundraising — and adapting all the time,” she said. “COVID, in a way, was a reset for some organizations. It required them to change and they’re not going back.”

Without the pandemic, some nonprofits still would be entrenched in practices that may not necessarily have been working for them, Shaker added.

Guiding principles of fundraising

While the pandemic accelerated the adoption of online giving and virtual engagement, research also revealed that some of the original principles advised by Rosso more than 30 years ago remain unshakeable, Shaker said.

“It has proven some of the things that we believe about fundraising, including the importance of having strong relationships with donors and finding different ways to engage with donors at all capacities,” she said. “Those principles were reinforced during COVID. The pandemic stressed the importance of knowing your donors as people and considering their circumstances, while continuing to communicate with them about your nonprofit’s work, needs, and the circumstances of those you serve.”

The textbook also addresses perceptions about fundraising, many that stem from some cultural and societal beliefs about openly talking about money, Shaker said.

“Fundraising can be misunderstood, even within our own organizations. There are some misunderstandings about what fundraising is and how it takes place,” she said. “We are often battling those misconceptions and educating others about philanthropy and fundraising. At a personal level, many of us are raised in households where talking about money can be taboo. This is an additional challenge, which can take reflection and practice to overcome so it doesn’t impact the way we interact with donors.”

Shaker said that the pandemic also reinforced people’s enormous capacity for generosity through donations and volunteerism.

“It was a reminder that philanthropy is for everyone,” she said. “It reinvigorated and reminded us of the power of human generosity. And that a more inclusive definition of philanthropy includes thinking about all the things that people are doing in addition to giving financially.”

More information about the fifth edition of Achieving Excellence in Fundraising is available at achievingexcellenceinfundraising.com/.

Jun 20

Special event season is here! What’s next?

By Sponsor Insight

by John Mainella and Michael Pettry, principals, Cape Fletcher Associates and consulting partners of CICF

The season of special events is squarely upon us in Central Indiana. Whether springtime galas, summer golfing events or the increasingly popular breakfast fundraiser, most organizations are in the midst of special event season.

But special events are a lot of work. Then again, you already know that no doubt.

Here’s where many not-for-profits leave tremendous opportunities on the table. After all the work that brings a special event to life, they forget that the actual value of the event likely lies in what happens following the event. Which existing donors made a second-mile gift or increased their giving level? (A move up the giving tiers!) Who made a first-time donation to the organization? (A candidate for renewal and increased giving!)

We recently had a conversation with an executive director lamenting about all of the time and energy that went into planning and executing an event but forgot to invest intentionality and strategy into what happens in the days and weeks after the event.

Whether you are a seasoned staffer, just starting your journey in development, or a stalwart board member, here are three suggestions to increase the longer-term benefits of your special events.

Record event attendees into your database and segment this group. Organizations use databases for many reasons, but one is especially important: to grow the base of support. Even though a donor may have given at a special event, they should be added to your database and segmented into their own category.

For the next year or so, use this segmentation strategy when you want to communicate with or solicit the constituency. A good rule of thumb to remember is that the likelihood of retaining a first-time donor increases if you make seven touchpoints with them in the first year.

Impact, impact, impact. The donor likely made a contribution at the event as a result of an extraordinary and emotional appeal to support your mission. In the days and weeks following their gift, make sure that you show the donor the impact of their giving. Consider your first touchpoint be a thank you note sent 24 to 48 hours after they donated their gift.

Next, a month after receiving their gift, text or email them a quick 60-second impact video highlighting the work that their gift made possible. Check out this recent study from the Lilly Family School of Philanthropy about the power of video in donor engagement. That subsequent follow-up is a chance to remind them why they gave at your event and show them that you are already putting their gift to work.

Engage them differently. Don’t assume that you will see the donor at next year’s event. Organizations often see a relatively high turnover rate from year to year for attendance at events. But this doesn’t mean special event donors aren’t interested. When we think of the rule of seven touchpoints to retain a donor, build a strategy using your segmentation to keep your event donors engaged throughout the year.
Add them to your quarterly newsletter mailing list. Consider a personal phone call recognizing the six-month or one-year anniversary of their special event gift. Send an email several weeks before the next event with a “Hope to see you there!” theme. Even though the message isn’t overtly asking for a gift, make sure to include a link for donation for people who aren’t able to attend the event.

At the heart of building your culture of philanthropy is a commitment to establishing meaningful relationships with donors and prospects. Of course, special events play a unique role in building relationships with both constituencies, but it is the wise and artful institution that embraces the fact that special events are only the first chapter of a long and meaningful donor relationship.

Founded by principals John Mainella and Michael Pettry, Cape Fletcher Associates employs sound philanthropy practices and effective communication strategies to grow your base of support.

May 09

Considering a fundraising campaign? Key steps to ensure you are ready

By Sponsor Insight

by Andy Canada, senior consultant and director of data analytics, Johnson, Grossnickle and Associates

Many organizations are considering launching a campaign in 2022. Is your organization one of them?

An important undertaking like a campaign shouldn’t be entered into lightly. How do you know if your organization is truly ready to take this important step to fund the future aspirations of your nonprofit?

Here are some key steps to be thinking about as you are moving into campaign planning. It’s important to assess both your internal readiness as an organization to successfully execute a campaign and externally the receptiveness of the potential donor base to your campaign. Both aspects are critical to the success of the campaign. The goal in your planning phase is to ensure the internal readiness and external capacity are in alignment or you have a clear line of site on what needs to be addressed as campaign planning and the early phases of the campaign move forward.

What are key elements of organizational readiness for a campaign?

Organizational alignment around a shared vision: Does your board and leadership agree on a clearly defined mission? Can you articulate how philanthropic support will enable the organization to move closer to achieving that mission? Have you identified and achieved consensus on the specific campaign priorities and levels of support needed for each? Can you inspire donors with a transformational vision of how things will be improved with their support?

It is critical during the early stages of campaign planning that your board and leadership are engaged in the process and agree on the focus of the campaign. Many organizations utilize a strategic planning process to help identify the focus areas and then outline the role that philanthropy can play in helping to achieve each of the areas that have been identified. Creating a shared understanding and buy-in of the focus of the campaign is critical to the long-term success.

Internal fundraising operation: What is the overall health of your development program? Do you have the right structure, established policies and procedures, and a highly functioning CRM program to track donors and data?

Take time before you enter a campaign, to objectively look at your fundraising systems and operations and ensure you are positioned for success before the rigors of a campaign. You want to address any challenge areas in your operation prior to moving into campaign. This will allow the organization to focus its efforts on the campaign. Review your gift acceptance and gift counting process and ensure that your policies account for the various gift types that you will be soliciting. Will the campaign count deferred gifts or is it focused on liquid assets that you spend now for a building or launching a new program? Spend the time to think through the various opportunities so that you can clearly articulate the policies to donors when questions arise. This will minimize any challenging conversations or surprises along the way. Don’t forget to address the role of various gift options such as crypto currencies, real estate, etc.

Human capital — board and staff: Is your board engaged and willing to help open doors and assist with cultivation and solicitation of campaign donors? Will they make philanthropic gifts and be advocates for the campaign? Does your staff have the capacity to manage a campaign on top of current roles and responsibilities? Do you have the staff required to actively identify, cultivate, solicit, and steward campaign donors?

Successful campaigns require time and dedication from your entire organization. You need to ensure your CEO/President understands the commitment required to steward and solicit lead donors and can accommodate this important work. Evaluate your internal readiness to identify where you are strong and where you may need to improve. An internal capacity analysis can help ensure your current advancement staffing levels align with your potential donor pool. Prepare your board for a campaign by providing training on the impact they can have on the campaign and the ways they can be personally involved. You want your board and leadership team to go in with their eyes wide open to the important roles that everyone will need to play to make the campaign a success.

What are key elements of campaign readiness outside the organization?

Positive trends in current fundraising: Overall, you want to see your fundraising results on an upward trend. Ensure that you are raising the funds you need on an annual basis to fund your existing programs and operations before you look to move your organization forward. If that is not the case — evaluate why and determine what can be done to improve results. You should not only have a strong major gifts program, but also be hitting or exceeding your annual fund goals.

An engaged and informed donor base: Are your donors engaged in the life of the institution and do they know the organization’s direction? Make sure donors at the top and middle of the pyramid are informed and connected. It is critical that you have strong and established relationships with this group of supporters. Spend time before a campaign cultivating your donors, particularly the top 10% who could be lead donors to your campaign, showing them examples of what you are doing to fulfill your mission today and sharing your aspirations for the future.

Messaging and campaign components that resonate: Use your strategic vision and campaign priorities to develop a case for support. Test it with a sampling of your current and potential top prospects and incorporate their feedback. The campaign materials will allow you to share with potential campaign donors your exciting plans for the future and how their investment can help you get there. Donors need to understand the needs and your plan to meet those needs head-on with their help. If done well, you will go beyond, “We need a science building,” to describing its use and features as well as who will use it and what difference it will make in the future of the organization, those you serve, the community, and beyond.

Thoughtful planning for a campaign is an important benchmark for future success. Identify the elements you need to ensure are in place before launching this crucial fundraising effort. The time you spend up front to make sure you are prepared, pays off in greater success during your future campaign.

Andy Canada is senior consultant and director of data analytics at Johnson, Grossnickle and Associates, a strategic consulting firm located in Indiana that focuses on higher education. In his role, Canada focuses on campaign development and implementation, major and planned gift development, data analytics, and annual giving.

Jan 31

Does your ‘consultant’ always know best?

By Sponsor Insight

by Jan Breiner Frazier, owner, Planning Plus

At some point, nonprofit organizations will find the need to use a consultant, whether it’s to assist with strategic planning, fundraising, board orientation, executive search, marketing or event planning.

If you do, a good question to ask is “Does your consultant always know best?”

While we would like to think so, the answer is “not always.” True, there are many consultants out there with a lot of experience. However, success is often based on connecting with a consultant who is right for you.

There is a different consultant for every type of organizational need, assisting companies that don’t have the expertise, personnel, funds or quite simply the time to really uncover and solve problems on their own.

Our team at PlanningPlus has successfully delivered outcomes in strategic planning, board development, and organizational culture and design for more than 30 years. We have responded to numerous RFPs, interviews, and requests for information, most of which ask for a sampling of past projects, processes, and proposed approaches to a perceived problem the potential client has identified.

While we have both won and lost bids, our most successful outcomes have been achieved when we have worked with clients that are open and committed to developing a true partnership and who share our organizational cultures and values.

When interviewing with a possible consulting partner, regardless of who that might be, make sure to consider the following in your discussion:

  1. Pain point and root cause. When a leader is thinking about bringing in a consultant, they usually are faced with circumstances that require problem-solving. When determining if the consultant is a match, consider whether the consultant has asked enough questions to identify the real pain points of the organization. Often, clients conduct a self-diagnosis to pre-determine the solution to their problem — without getting to the root cause. A seasoned consultant will be able to identify the REAL root cause of your challenge and present options to achieve your identified definition of success.
  2. Past projects. Too often, in RFPs, respondents are asked to provide an overview of successful consultant projects, based on their own definition of success. Be sure to “talk to” the consultant’s clients to ask what worked and what did not, if they would bring that consultant back, and what they would have liked to change. Most of you probably do that anyway but try to get the client on the phone as opposed to email. Very much like tracking down references for employees, you really want to “hear” how they respond to your questions.
  3. Processes. We have seen several consultants who use “templates” — one-size-fits-all — to incorporate into their work. Was this work developed by the consultant or pulled off the Internet? What have been the challenges in adapting off-the-shelf products? What is proprietary to them? The answers to these questions can determine if the consultant will be able to customize an effective solution for your organization.
  4. People. Understanding the consultant’s level of engagement with clients also is important to explore. Has the consultant ever been a hands-on practitioner? And can they demonstrate success? We know that formal education doesn’t fully prepare one for the weird and unusual situations with many clients. Those who have weathered the actual day-to-day challenges you face in your company generally have a fairly large toolkit developed from such experiences.

While this only covers the very top line areas to consider in selecting a consulting partner, this is a good start to begin refining your process in 2022. With the unique challenges we have all faced over the last few years, here’s to starting off the New Year with new energy.

Aug 30

Donor engagement and retention techniques: Invest time now to solidify donor relationships

By Sponsor Insight

by Andy Canada, senior consultant, director of data analytics, Johnson, Grossnickle and Associate

While we need to work to engage all of our donors, many nonprofits have experienced the benefit of an influx of new donors in response to the pandemic’s challenges. What can you do to engage and retain these new donors as well as deepen your relationships with your existing donor pool?

Donor Engagement

While we are operating in unusual times, you do not want to throw out your tried-and-true ways of engaging and stewarding your donors. But, you might consider adding the following strategies as well.

Personal connections: Think creatively about how to create personal connections with donors, such as engaging with donors via FaceTime to capture a specific meaningful moment at your organization. Engage board members, leadership team members, volunteers, and other donors in thank you calls. Hearing from someone new will expand donors’ connections and engagement with your organization.

Technology techniques: Using technology to your advantage has hopefully become easier than ever over the past year. There are multiple platforms that can be very effective with donors who are now more familiar with different means of communicating. Tell your story from the perspective of those you serve — send short video messages telling the story of how lives have been changed by gifts from generous donors. You might also share short “day in the life” videos from the heart of your organization — such as the teacher, direct care staff, curator, cook — to give a glimpse into real-world impact.

Peer engagement: Encourage peer-to-peer fundraising or use third-party events to deepen engagement and spread your reach. Personal referrals will never go out of style. Identify donors who can advocate on your behalf to reach out and engage new donors. This will create an additional touchpoint and provide a way to ask for additional support from a peer or for a specific program.

Donor Retention

Research from the Fundraising Effectiveness Project indicates first time donors only donate again about 20 percent of the time. However, if a donor makes a second donation, the chance of them continuing to contribute is 60 percent. Invest in new donors now, because retaining a donor for multiple years will more than make up for the initial investment.

Welcome them: Work quickly to welcome and engage new donors as soon as they make their first donation. Create a welcome plan for new donors, that goes beyond a welcome packet. Within 48 hours of their gift, send sending a thank-you card or a handwritten note from a leadership staff or volunteer. Then, continue to reach out with special touches throughout the year — maybe a personal email with a picture or short personal video clip.

Create a connection: Create high levels of buy-in from your donors by building their sense of investment in the organization. Follow up to promote opportunities for them to get involved in a non-monetary way, such as volunteering. Volunteers are among the most motivated donors. Develop ways to engage volunteers remotely during the pandemic, if possible, but also just make sure you stay in touch with your volunteers now so that when it is safe to return to in-person volunteer activities, your donors are still engaged and committed.

One way to stay in touch is by offering them opportunities to give feedback. Ask for their advice via an electronic survey, email exchange, or phone call. Allow donors to openly share what motivates them to give and use that information to identify potential gaps in your program. One caution though, be prepared if you ask for feedback, to act on it and implement changes as needed.

Plan for their next gift: Create a “second gift” strategy for new donors before the one-year anniversary of the first gift. Many organizations mistakenly wait until the first-year anniversary of a gift before reaching out and asking for another gift. While acknowledging the anniversary of a gift is a great strategy, don’t let that be the first-time new donors hear from you again.

To help retain donors, it is also important to make giving easy. First and foremost, you need to make sure your online donation page is mobile responsive and user-friendly. Then, make sure you offer donors a recurring gift option and tell them how a consistent gift can benefit those you serve. You can also promote low dollar amount gifts ($5 to $15) to re-engage first-time donors and encourage them to give regularly.

Matching gifts are not just for major gift programs or capital campaigns, they can also be very effective in retaining new donors. Secure a challenge gift from one of your long-time supporters to encourage new donors to give a renewal gift or enter a monthly giving society.

Finally, think through how you can identify those new donors who may have the potential to make a major gift if cultivated and engaged properly. Make sure you conduct electronic screening on new donors you may have gained over the past year. Determine if any should be assigned to a major gift officer for more personal engagement.

If you put in the work early on to retain new donors and stay engaged with your existing donors, they will stick with you when it counts.

Andy Canada is senior consultant and director of data analytics at Johnson, Grossnickle and Associates, a strategic consulting firm located in Indiana that focuses on higher education.

Mar 01

Herramientas para agilizar la filantropía en 2021: Prepara las bases para el éxito de la recaudación de fondos

By Espanol

(To read in English, click here) Translated by LUNA Language Services

Por Angela E. White, ejecutiva de recaudación de fondos certificada (Certified Fund Raising Executive, CFRE), consultora sénior y directora ejecutiva (Chief Executive Officer, CEO), Johnson, Grossnickle and Associates

Desde marzo de 2020, nuestro lema en JGA ha sido “la generosidad no se ha perdido”. Hemos perdido muchas cosas en nuestras vidas por la pandemia, pero la generosidad no es una de ellas. Los donantes no han dejado de compartir sus dones de tiempo, talento y valores. Hemos sido testigos de esta generosidad para apoyar las campañas, días de donaciones y operaciones en curso, así como un compromiso continuo con el voluntariado; aunque el formato ha cambiado a un mundo virtual.

¿Qué significa esto para el 2021? Mientras esperas seguir cultivando el apoyo filantrópico para su misión de 2021, ¿qué harías para preparar las bases para continuar con la generosidad?

En un blog reciente, publicado por la Escuela de Filantropía Familiar Lilly de la Universidad de Indiana, se pueden encontrar 10 consejos para recaudar fondos en 2021. Entre estos consejos se encuentran buscar nuevas formas de colaborar, crear una comunidad virtual, involucrar a todos sus donantes y, mi favorito, acoger el optimismo. También enfatizan la importancia de seguir recaudando fondos. Como se indica en el artículo, “tu causa sigue siendo digna. Tu trabajo sigue siendo impactante. Aquellos con quienes trabajas todavía tienen necesidades”.

En JGA, incluiríamos las siguientes medidas como maneras clave de agilizar sus objetivos en 2021 y estimular la generosidad para tu organización:

  1. Crea planes a corto plazo para generar un impacto a largo plazo. ¿Tus estrategias institucionales e iniciativas de desarrollo se adaptan a tu entorno cambiante? ¿Has revisado tu plan estratégico actual en virtud de las lecciones aprendidas debido a la pandemia? Tómate el tiempo ahora para asegurarte de que los planes que orientan tu organización y tu operación de desarrollo sean relevantes en este nuevo entorno y apoyen tu plan estratégico.
  2. Concéntrate en tus mejores prospectos e involucra a nuevos donantes. ¿Has recalibrado tus carteras de donantes para 2021? ¿Estás logrando captar nuevos prospectos en un mundo virtual o híbrido? Optimiza tus carteras para que tu equipo se concentre en los prospectos adecuados para recaudar más dinero para tu misión. Debido a los cambios de personal, muchas organizaciones también deberán crear un plan para incorporar nuevos oficiales de desarrollo o carteras de transición. Las organizaciones sin fines de lucro que consiguieron nuevos donantes a partir de iniciativas especiales de recaudación de fondos para la pandemia en 2020, deben crear planes para administrar estas relaciones y retener su apoyo continuo en el futuro.
  3. Recopila información estratégica para tomar decisiones informadas. ¿Estás pensando en crear un servicio nuevo, plan de comunicación o metodología de recaudación de fondos para este año? Primero debes involucrar a tus integrantes y recopilar la información crítica necesaria antes de tomar estas decisiones y lanzar una empresa nueva. Involucra a tus grupos de participantes actuales y potenciales en un proceso de recopilación de información de múltiples etapas. Los datos que recibas durante esta etapa de contribución crucial pueden ayudarte a tomar decisiones informadas y evitar errores costosos.
  4. Concéntrate en optimizar los datos de tus donantes. ¿Los recursos de tu personal están alineados para involucrar a tus mejores prospectos en el inicio del proceso? Los datos optimizados de los prospectos pueden ayudarte a segmentar mejor tu base de donantes y concentrar tus esfuerzos en aquellos prospectos con más probabilidades de hacer una donación a corto plazo. Cuando combinas los datos basados en la capacidad y en el compromiso con herramientas como Acuity®, obtienes información capaz de identificar rápidamente a tus mejores prospectos.

JGA está aquí para ayudarte a evaluar tu preparación en una o más de estas áreas y a acelerar tus objetivos para 2021. Incluso hemos reunido paquetes de servicios especiales que se pueden implementar rápidamente y con una ganancia de inversión alta para ayudar.

¡Por un gran año!

Mar 01

Tools to Fast Track Philanthropy in 2021: Set the Stage for Fundraising Success

By Sponsor Insight

(Para leer en español, haga clic aquí) Translated by LUNA Language Services

By Angela E. White, CFRE, Senior Consultant and CEO, Johnson, Grossnickle and Associates

Since March 2020, our motto at JGA has been “generosity is not cancelled.” So many things in our lives have been cancelled due to the pandemic, but generosity is not one of them. Donors have not stopped sharing their gifts of time, talent, and treasure. We have seen this generosity in support of campaigns, days of giving, and ongoing operations, as well as a continued commitment to volunteerism – although the format has changed in a virtual world.

What does this mean for 2021? As you look toward continuing to raise philanthropic support for your mission in 2021, what will you do to set the stage for generosity to continue?

A recent blog posted by the Indiana University Lilly Family School of Philanthropy offers 10 Tips for Fundraisers in 2021. Among these tips are finding new ways to collaborate, creating community virtually, engaging all of your donors, and – my personal favorite – embracing optimism. They also stress the importance of continuing to fundraise. As stated in the article, “your cause is still worthy. Your work is still impactful. Those you serve are still in need.”

At JGA, we would add the following steps as key ways to fast track your goals in 2021 and spur generosity for your organization:

  1. Create short-term plans for long-term impact. Are your institutional strategies and development initiatives tailored to your changing environment? Have you revised your current strategic plan in light of lessons learned from the pandemic? Take time now to ensure the plans that guide your organization and your development operation are relevant in this new environment and support your strategic plan.
  2. Focus on your best prospects and engage new donors. Have you recalibrated your donor portfolios for 2021? Are you successfully engaging new prospects in a virtual and/or hybrid world? Optimize your portfolios so your team is focused on the right prospects to raise more money for your mission. Many organizations will also need to create a plan to on-board new development officers and/or transition portfolios as a result of staffing changes. Nonprofits that acquired new donors from special pandemic fundraising initiatives in 2020 need to create plans to steward these relationships and retain their ongoing support in the future.
  3. Gather strategic intelligence to inform decision making. Are you contemplating the creation of a new service, communications plan, or fundraising methodology this year? You should first engage your constituents and gather the critical information needed prior to making these decisions and launching a new venture. Engage your current and prospective constituency groups in a multi-pronged information-gathering process. Data you receive during this crucial input stage can inform your decision making and avoid costly missteps.
  4. Focus on streamlining your donor data. Are your staff resources aligned to engage your best prospects early in the process? Streamlined prospect data can help you better segment your donor base and focus your efforts on those prospects most likely to make a gift in the short term. When you combine data based both on capacity and engagement using tools like Acuity® you get actionable intelligence that identifies your best prospects quickly.

JGA is here to help you assess your readiness in one or more of these areas and assist you in fast tracking your goals for 2021. We’ve even put together special service packages that can be implemented quickly and with a high return on investment to help.

Here’s to a great year!