By Omar Garriott, LinkedIn marketing manager for The New York Times

Several million college seniors are back to school and staring the transition to the working world in the face. Nearly half of those in career-oriented programs like business and engineering say they’ll pursue corporate gigs, presumably the surest path to financial and professional success. Fewer than one in 10 plan to go to work for a nonprofit.

This is part market gap, part perception gap. Both must be addressed, because the nonprofit sector is actually where these new grads are really needed — and where they can develop and contribute the most. When young go-getters choose big paychecks over public service, society suffers. And so does their professional growth.