fbpx

major gifts

Maximizing major gift fundraising

By Tim Ardillo, consultant, Johnson, Grossnickle and Associates Did you know development programs that rely solely on transactional giving, like direct mail and special events, generally have a return of investment (ROI) of about 200 percent, while programs that are relationship-based and major gift focused can enjoy a much higher ROI of 500 percent or […]

Tags: , ,

Read more

Top