Charitable Advisors
Observed every year on August 17, National Nonprofit Day recognizes the vital role that nonprofit organizations play in serving communities, addressing societal needs, and advancing meaningful causes. For nonprofit professionals, this day is more than just a celebration — it’s a strategic opportunity to tell our stories, thank our supporters, and spark greater impact.
A Brief History
National Nonprofit Day was founded by Sherita J. Herring, a nonprofit advocate and social entrepreneur, to highlight the contributions of the sector. The date ties back to the Tariff Act of 1894, which included provisions exempting charitable organizations from federal taxes — the foundation of modern nonprofit status in the U.S.
Since then, the nonprofit sector has grown to include over 1.5 million organizations in the United States alone. These groups support everything from hunger relief and education to environmental justice, civil rights, health care, and the arts.
Why It Matters
Nonprofits are often unsung heroes in our communities — filling gaps, lifting up the vulnerable, and building a more just society. National Nonprofit Day offers a chance to:
- Recognize the work of nonprofit staff, volunteers, and donors
- Raise awareness about key issues and services
- Mobilize support and build momentum for long-term impact
For organizations, it’s not just a moment of reflection — it’s a valuable platform for outreach, engagement, and fundraising.
How Nonprofits Can Use National Nonprofit Day Strategically
Whether you’re a small community-based group or a national nonprofit, August 17 presents a unique chance to engage your audience in creative, meaningful ways. Here are a few strategies to consider:
- Share Your Impact Through Storytelling
Use the day to highlight stories of lives changed through your work. Feature beneficiaries, volunteers, or long-time donors in blog posts, videos, or social media posts. Authentic storytelling strengthens emotional connections and reinforces the value of your mission.
- Recognize and Thank Your Supporters
Show appreciation for the people behind your mission — staff, board members, donors, and volunteers. Host a small celebration, send personalized thank-you messages, or spotlight individuals on your platforms. Recognition builds loyalty and community.
- Run a Mini Fundraising or Awareness Campaign
National Nonprofit Day is perfect for a one-day fundraising push or awareness drive. You could:
- Launch a $17 donation challenge
- Secure a matching gift from a local business
- Encourage supporters to start peer-to-peer fundraisers
Tie the campaign to clear outcomes and make it easy for people to get involved.
- Pitch to Local Media
Use the day as a news hook to generate press coverage. Share a compelling story or recent success that reflects your organization’s impact. Local outlets are often open to covering mission-driven work, especially when tied to national observances.
- Collaborate for Greater Reach
Partner with other nonprofits or community-minded businesses to co-host events, cross-promote campaigns, or create shared content. Collaborations amplify your reach and demonstrate solidarity across the sector.
Moving Beyond the Day
National Nonprofit Day is a moment to shine — but it also reinforces why nonprofits exist in the first place: to serve others, spark change, and build a better world. By using August 17 strategically, organizations can expand their visibility, engage new supporters, and energize existing ones.
As a team who works in this field, we see the day as both a celebration and a call to action. The work is challenging, but the impact is real — and this day reminds us all of what’s possible when we come together for a cause.
National Nonprofit Day is more than recognition — it’s a launchpad. Whether you’re raising awareness, thanking supporters, or mobilizing your community, August 17 is a chance to elevate your mission and inspire action. Let’s use it well.
