Establishing an employee-centric work environment is a good business strategy
by Sara Johnson, director, executive education, clinical associate professor
The world of work is changing — and so are workers’ expectations. The call to leaders is clear: Adapt now or risk the organization’s future.
Adaptability is one of the keys to effective leadership. Those who adapt well know how to adjust their style when the situation calls for it. Another key is continual learning — being willing to find new ways to do things that will help you lead others and your organization while also improving worker satisfaction and organizational outcomes.
These elements of effective leadership are especially necessary in our current work environment. As employees around the world return to offices and worksites, leaders must recognize and act upon the reality of our new world of work. Not doing so means potentially losing good workers and watching organizations fail as a result. The price of this turnover can have a ripple effect on our communities and society, including economic impacts, hiring challenges, and an increased competition for quality workers.
Evidence of a workforce shift already is mounting. According to the U.S. Department of Labor, 11.5 million workers quit their jobs between April and June of 2021. People are rethinking what is important to them and … well … it’s no longer “business as usual.”
According to Shahar Erez, CEO of the freelance talent platform Stoke, “The Great Resignation is propelled by three forces: the changing generation, the economic crisis, and the realization among employees that they can have a different social contract — spending more time with family when they work remote and skip the commute.”
In addition to those factors, workers say personal safety also is a consideration during the ongoing pandemic. As new strains of COVID-19 spread, working in a collective environment doesn’t feel safe to some.
Navigating a changing landscape
So, how does a leader adapt to navigate these new realities? Learning fast is necessary as is recognizing that what was once important to their workforce is no longer a priority. In the 2000s, many companies focused on fun — creating workspaces with recreational activities so that their employees could play and decompress at work. Fast forward to today and fun has fallen by the wayside.
In a recent article in the Harvard Business Review, “Future-Proofing Your Organization,” the authors note that what matters to employees now is having their work connect to a meaningful purpose. They also value inclusiveness and autonomy. Workers want to be trusted to do their jobs — on their terms, and leaders need to understand how to balance their employees’ personal needs with the company’s ongoing business strategy.
For years, we have said that a good business strategy includes a focus on customers. Customer-centric business practices have been put in place to achieve this strategic goal. It is now time to use employee-centric business practices that will meet the needs and demands of your workforce; a
workforce that will now choose where to work based on how autonomously and meaningfully they can work.
Leaders, my advice to you is this: Quickly make the shift to being more employee centric. While it may force you into uncharted waters, adapting will help the future success of your organization, those you serve, and your employees as we navigate this new world of work.