Framing public issues

By staff, FrameWorks Institute | The FrameWorks Institute works with nonprofit groups and philanthropic foundations to document how the American public understands various social issues and how nonprofit communicators can frame the public discourse on those issues to advance policy outcomes. To do this, it has developed an approach called strategic frame analysis (SFA), a […]

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Reframing issues in the digital age

By Julie Sweetland and Rob Shore, FrameWork Institute, Nonprofit Quarterly | One of a social advocate‚Äôs most critical acts is to frame an issue. In framing, a communicator uses language, metaphor, and other means to bring the community into the issue in a particular way. So, for instance, tobacco control advocates reframed tobacco from a […]

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