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“Work for a Nonprofit, Make a Difference”: Why This Campaign Can’t End Here

By Feature

By Chelsea Ohlemiller, Director of Community & Content, Charitable Advisors

As the “Work for a Nonprofit, Make a Difference” campaign wraps up, I find myself reflecting not only on the progress we’ve made but also on the road still ahead. In my role as Director of Community & Content at Charitable Advisors, I’ve had the privilege of spending the last several weeks in the field — meeting with nonprofit professionals, listening to their stories, and witnessing their passion and dedication firsthand.

And let me tell you — this campaign wasn’t just about filling jobs. It was about lifting voices, bridging gaps, and inspiring action.

During the month of May, we had the honor of highlighting more than 25 nonprofit organizations through our video outreach efforts. Each story we shared was a glimpse into the heart of this sector — a space filled with mission-driven individuals doing the hard, necessary work of caring for our communities. Alongside those stories, we saw over 200 job applications submitted and more than 130 new job seeker accounts created on our nonprofit job board. Those numbers represent real people taking steps toward meaningful work. That’s not just success — that’s momentum.

But while we celebrate those wins, we must also acknowledge a reality that can’t be ignored: nonprofit organizations are still struggling to recruit and retain the talent they need.

Over the past month, I heard story after story from nonprofit leaders about positions sitting open for months, staff stretched thin, and programs delayed because of understaffing. According to recent national data, nearly 75% of nonprofits report having roles they cannot fill — and that’s more than just a hiring issue. That’s a service issue. That’s a community issue.

These jobs aren’t just about running programs or balancing budgets. Nonprofit roles often mean ensuring that a child has a safe place to go after school, that a neighbor has food on their table, or that an artist has a space to create. They are vital. They are urgent. And they deserve attention.

At Charitable Advisors, our goal isn’t just to host a job board — it’s to build a bridge between people who want to make a difference and the places where that difference can be made. We believe in elevating this sector and ensuring that everyone — from recent grads to seasoned professionals — knows that nonprofit work is not only viable but valuable, rewarding, and deeply needed.

That’s why this campaign was never meant to end in May.

This work continues. It has to.

While our May campaign served as a powerful spotlight, the truth is that these stories, challenges, and opportunities exist year-round. The staffing shortage doesn’t take a break after May 31. Neither should we.

So, where do we go from here?

First, we keep telling the stories. If you followed our campaign, you saw the incredible range of missions and impact our local nonprofits are making. We need to keep showing the world what nonprofit work looks like — the triumphs, the heartaches, and everything in between.

Second, we continue connecting job seekers to purpose-driven careers. Nonprofit jobs don’t always come with big salaries, but they come with big meaning. For many, that’s the missing piece in their professional journey — a chance to align their values with their work.

Third, and perhaps most importantly, we invite you to be part of this effort.

Whether you’re a student unsure of your career path, a professional looking for more purpose, or someone who simply believes in the power of community — you can help.

Here’s how:

  • Share the message. Talk about nonprofit careers. Share job openings. Send friends and family to our job board. Sometimes people don’t realize these jobs exist — or that they could be a great fit.
  • Encourage exploration. If you know someone considering a career change, suggest they look into nonprofit work. Whether it’s development, program management, marketing, or direct service, there are roles that fit every skill set.
  • Support nonprofit organizations. Whether or not you’re job-hunting, your support matters. Volunteer, donate, attend events, advocate — these actions make a difference and strengthen the sector overall.
  • Stay connected with us. We’ll keep doing the work — highlighting organizations, promoting opportunities, and sharing success stories. Join us. Follow us. Be part of this movement.

This campaign reminded me of something I’ve long believed: the nonprofit sector is full of everyday heroes — people who choose to show up for others, day after day. But even heroes need help. They need teammates, support, and community.

If you’ve ever wondered how your career could be more fulfilling, more impactful, or more connected to the world around you — nonprofit work might be your answer. And if you’re already part of this space, I thank you. Your work matters, even when it’s hard, even when it’s unseen.

We may have closed the book on May’s campaign, but this story is far from over. At Charitable Advisors, we’re committed to keeping the momentum going. And I hope you’ll join us.

If you missed any of the incredible videos from the campaign, be sure to check them out on our social media channels — they’re still up, and still inspiring.

Follow our website and social media to learn more, get involved, and help us keep building a stronger, more connected community — one job, one story, one mission at a time.

Continuing Impact: Reflections on the ‘Work for a Nonprofit, Make a Difference’ Campaign

By Feature

by Chelsea Ohlemiller, Director of Community & Content
While the initial launch of the “Work for a Nonprofit, Make a Difference” campaign is wrapping up, the theme of this campaign will continue indefinitely.

Through the initial fifty day campaign to attract staff to nonprofit roles, we’ve been able to see some important impacts.

  • 15+ organizations were highlighted through our video outreach opportunities.
  • Over 470 candidates applied for nonprofit jobs.
  • Over 212 new job seeker accounts were created on the Central Indiana Nonprofit Job Board.

Nonprofit jobs play a vital role in our state by addressing community needs that are not addressed by the for-profit or government sectors. These organizations are essential in fostering social equity and creative expression, as they provide resources and support to marginalized and underserved populations. Nonprofit jobs contribute significantly to the local economy and help reduce unemployment rates. They also encourage civic engagement and volunteerism, strengthening the sense of community and collective responsibility, which is why filling these roles is vital to the success and safety of our city, our communities, and our state.

Chelsea Ohlemiller, our Director of Community and Content was out in the field where she saw and heard the hardships nonprofits are facing regarding hiring and recruitment. She has worked diligently to increase visibility to these career opportunities. The data shows that this campaign has been successful, but it hasn’t stopped the challenges the sector is facing, which is why the work must continue. Our goal at Charitable Advisors is not to simply have a nonprofit job board where nonprofit employers and candidates connect. Our goal is to attract and show job seekers available career opportunities with meaningful missions and highlight the work around our communities that has profound and lasting impact.

Ongoing efforts are needed to raise awareness about the rewarding opportunities within nonprofits and to address the challenges of hiring and recruitment within the space. By maintaining a focus on these critical gaps, we can ensure that nonprofits are staffed with dedicated and skilled professionals committed to making a difference in our communities.

So how can you help?

  • Talk to your friends and post on your social media about your positive experiences working in the nonprofit sector. #WorkforaNonprofit
  • Steer people who are interested in learning more about nonprofits to our free newsletter and the job board
  • Forward and like our social media posts promoting the sector and specific job opportunities.
  • As a hiring manager or team member, post your organization’s career opportunities on the Nonprofit Job Board. The more positions that are concentrated in one place, the more job seekers will be attracted to impactful work.

By collectively promoting these resources, we can continue to strengthen the nonprofit workforce and ensure these organizations thrive beyond this campaign, and beyond the reach of our individual networks and connections. Together, we can ensure the nonprofit space remains proficient and full of dedicated and passionate individuals.

Bet you missed some of our nonprofit staff video testimonials? – You can find them here: https://www.facebook.com/CharitableAdvisors/videos

Nonprofit expo returns in person to connect organizations with students

By Sponsor Insight

by Leslie Wells, assistant director of communications, Paul H. O’Neill School of Public and Environmental Affairs at IUPUI

Nonprofits across the nation are rebuilding, working to recover from the job losses that swept through the sector during the COVID-19 pandemic. Dozens of them are now preparing to connect with college students at the 2022 IUPUI Nonprofit Expo in hopes of recruiting new talent for their organizations.

Updated reports released earlier this year found that — as of the end of 2021 — nearly 72 percent of the estimated 1.64 million nonprofit jobs lost during the pandemic had been recovered. But that still leaves hundreds of thousands of positions unfilled across the country.

IUPUI’s Nonprofit Expo will help organizations fill some of those vacancies by serving as a bridge between nonprofit, government, and community organizations and local college students.

“This isn’t a standard career fair,” explains Kerry Lay, a career advisor with the O’Neill School at IUPUI. “It allows nonprofits to connect with large numbers of students in one place and specifically targets those who are interested in working in the nonprofit sector.”

The pandemic canceled the 2020 Expo and forced the 2021 event to be virtual. But students and organizations will meet again in person on March 23 from 1- 4 p.m. in the IUPUI Campus Center. Employers can register for the event until March 21.

The Jewish Community Center is returning to the Nonprofit Expo this year. The JCC provides inclusive experiences that aim to help people grow and build communities through preschool, after-school, fitness, and arts programming.

“The Expo is specific to nonprofit employers and attracts students who want to do meaningful, mission-based work,” says JCC Director of Human Resources Nancy Riddle-Mills. “These are qualities we look for in all our employees, whether they’re full-time, part-time, or seasonal staff.”

The Expo allows organizations to see what’s coming down the talent pipeline and gives smaller nonprofits the chance to build name recognition and recruit new volunteers, interns, and employees. The trade-off for students is invaluable hands-on experience for those who want to work in the nonprofit sector.

Quinlin Malloy, a Sustainable Management and Policy major at O’Neill, attended the 2021 virtual Nonprofit Expo. She met with three organizations and was offered an internship at Camptown, an Indianapolis-based nonprofit focused on connecting kids with nature through educational learning experiences.

“Going to these types of fairs allows you to actually talk with a potential employer in a field you’re interested in before agreeing to an internship or a job,” Malloy says. “That’s a much better approach than trying to search around and hopefully find someone.”

Prior to the Expo, Malloy had never heard of Camptown. But after meeting with the organization, she was selected for an internship in late spring of 2021. And she’s been there ever since. In January, they offered her the opportunity to join their team as a full-fledged staff member.

“Without the Nonprofit Expo, I probably would have ended up in an internship that wasn’t nearly as interesting as what I was doing and it may not have turned into a job,” she says.

Thanks to the Expo, Malloy has a guaranteed job when she graduates in the fall, and Camptown has filled a position that will help them advance their organization’s mission and help education and empower more young people around Indianapolis.

The Nonprofit Expo is a collaboration between the O’Neill School, the IU School of Liberal Arts at IUPUI, IU School of Social Work, the Lilly Family School of Philanthropy, the School of Health and Human Services, the Center for Transfer and Adult Students, IUPUI’s Center for Service and Learning, and the IUPUI Office of Student Employment. Employers can register for the event until March 21.

Participant Wellness in the Era of COVID-19 and the Effect on Nonprofits

By Sponsor Insight

by Kevin Kidwell, vice president, tax-exempt sales, OneAmerica

One unavoidable fact is how the pandemic divided people into two groups. The first group are financially stable and held onto their jobs during the pandemic. They have avoided spending money and were able to increase their savings effort. In fact, the U.S. personal savings rate hit a record high of 33% in April 2020, according to the U.S. Bureau of Economic Analysis.1

The second group didn’t fare as well. According to an Employee Benefit Research Institute survey, roughly one in 10 participants have taken a loan, hardship distribution or early withdrawal from their workplace retirement plan during 2020.2 Unfortunately, many more individuals didn’t have the benefit of this safety net, with a quarter of adults without a retirement plan according to a Federal Reserve report.3

This has had a great impact on our communities and the nonprofits that have served them. Need has increased, while the ability to provide services has changed or dramatically reduced.

While this sounds like bad news, we are optimistic because historical perspective of the 2008 recession shows the cyclical nature of our economy and how nonprofits recover.4

Short-Term Consequences

The economic effects of the pandemic forced nonprofits to cut more than 50,000 jobs in December 2020, according to a report from Johns Hopkins University, and it could take 18 months for nonprofits’ employment numbers to return to pre-pandemic levels, per ABC News.5

However, several of our clients have made great strides to ensure their nonprofit employees will continue to keep their jobs at least until the end of the year.

This economic impact of the COVID-19 outbreak will make it harder for some employees to achieve their short-term financial goals putting their long-term financial goals at risk.

Among those employees who say their financial situation has gotten worse during the pandemic, 44% believe it will take them three years or more to get back to where they were a year ago — including about one in 10 who don’t think their finances will ever recover.6

This year, 32% of nonprofit employees expect their employers to reduce program offerings and have hiring freezes, 23% expect pay cuts, 20%, layoffs and 17%, furloughs according to Eagle Hill Consulting, who polled over 500 nonprofit employees across the United States.7

Holistic Financial Wellness

Although we’re confident in the economic healing of nonprofits, many organizations will continue to experience impacts of the pandemic for some time.

There are steps nonprofits can take to support their own employees through continuing change, both now and as they stabilize in the future. Financial wellness will be increasingly important, and as the need for financial recovery will be great for some time, employers need to recognize their role in helping their employees achieve this.

For any organization, this starts by offering and reinforcing employees the basics:

  • Retirement plans
  • Competitive health insurance
  • Paid time off
  • Flexible spending or health savings accounts
  • Financial wellness education

These programs are important for overall employee productivity, health care costs and talent retention. In the 2021 Employee Financial Wellness Survey, PwC reported that of those whose financial stress increased as a result of the pandemic, 45% felt their financial situation had been a distraction at work. Taking this one step further, nearly three-quarters of employees experiencing financial stress also experience physical symptoms, which affects a businesses’ bottom line. People with financial stress tend to avoid getting health care, which could lead to worse health outcomes and higher health care costs later.8

Invest in Financial Education

In addition, by providing access to financial wellness education employers can also help their employees focus on specific goals, such as setting up an emergency fund, paying back retirement loans, reducing debt, and creating a realistic budget. This goes a long way in helping employees start to become more stable and regain confidence in their ability to get back on and stay on track.

By boosting employee financial confidence and offering support, you can have a positive impact on health care costs, retention, and productivity — ultimately making your organization stronger and healthier, too.


In Kevin Kidwell’s role as vice president of national tax-exempt sales, he works to provide ideas, knowledge, information – both technical and practical – in an effort to facilitate improved plan and participant outcomes. Kidwell has held various positions within the Retirement Services division since 1988. Beginning in 2000, his exclusive focus has been on health care and tax-exempt organizations.

  1. Pew Research Survey: Economic Fallout from Covid-19 Continues to hit Lower Income Americans the Hardest
  2. Federal Reserve System Report: Report on the Well-Being of U.S. Households in 2019, Featuring Supplemental Data from April 2020
  3. Pew Research Survey: A Year Into the Pandemic, Long-Term Financial Impact Weighs Heavily on Many Americans
  4. Nonprofit Quarterly: Deconstructing the (Not-So-Great) Nonprofit Recession
  5. ABC News: Study: Nonprofits lost 50,000 jobs last month from virus
  6. Pew Research Survey: A Year Into the Pandemic, Long-Term Financial Impact Weighs Heavily on Many Americans
  7. The Business Journals: Despite increases in charitable donations, half of nonprofit employees expect cuts in 2021
  8. PwC’s 10th annual Employee Financial Wellness Survey, PwC US, 2021

About OneAmerica®
A national provider of insurance and financial services for more than 140 years, the companies of OneAmerica help customers build and protect their financial futures. OneAmerica offers a variety of products and services to serve the financial needs of their policyholders and customers. These products include retirement plan products and recordkeeping services, individual life insurance, annuities, asset-based long-term care solutions and employee benefit plan products.

Products are issued and underwritten by the companies of OneAmerica and distributed through a nationwide network of employees, agents, brokers and other sources that are committed to providing value to our customers. To learn more about our products, services and the companies of OneAmerica, visit
OneAmerica.com/companies.