This post was provided by an individual unaffiliated with Charitable Advisors. Therefore, the views expressed within do not directly reflect the thoughts or opinions of Charitable Advisors.
Melissa Norman, CEO of Choices Coordinated Care Solutions
In social services, where organizations are tasked with supporting vulnerable populations with complex needs, the importance of Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives cannot be overstated. While some organizations are reevaluating or stepping back from their DEIB commitments, it is critical to recognize that staying the course is essential not only for the effectiveness of our organizations but also for the communities we serve.
Social services organizations operate at the intersection of various social issues, addressing challenges related to poverty, health disparities, and systemic injustice. In these spaces, diversity is not merely an asset; it is a necessity. A workforce that reflects a range of backgrounds perspectives can enhance understanding and empathy, leading to more effective and culturally responsive services. When our team members reflect the communities they serve, clients are more likely to feel understood, respected, and empowered. At Choices, we are proud to have team members with lived experience in areas of substance use disorder or who experience mental health challenges. These team members bring invaluable insights, which leads to more personalized care.
DEIB is not just a buzzword or a passing trend—it’s a moral imperative. For social service organizations, DEIB is not just a commitment to excellence but commitment to justice. The populations we serve—whether struggling with mental health challenges, overcoming substance use, survivors of domestic violence, or other marginalized communities—often face barriers that stem from systemic inequity. When we fully commit to DEIB, organizations acknowledge these realities and work to dismantle them.
Building public trust is essential in social services. Communities must feel confident that the organizations meant to support them are competent, compassionate and inclusive. Communities that feel represented and valued are more likely to engage with services, trust the organization, and ultimately experience better outcomes. When an organization steps back from its DEIB commitments, it risks alienating those they aim to help and undermining the impact it hopes to have.
Critics may argue that DEIB initiatives are difficult to implement effectively, citing resistance to change or the challenge of measuring success. However, the solution is not to abandon these efforts. We need to lean in—refining our approach and recommitting to our goals. Limited funding, staff burnout, and competing priorities can make DEIB efforts seem secondary. But addressing these barriers through strategic planning, resource allocation, and leadership engagement ensures that DEIB is woven into the fabric of our organizations.
Creative partnerships with community organizations or other service providers can expand DEIB efforts without draining internal resources. Also, incorporating DEIB into existing organizational practices such as recruitment, training, and program development, helps to ensures that these efforts become a sustainable part of organizational culture.
DEIB strategies require commitment, transparency, and genuine engagement from leadership. These initiatives should be viewed as an evolving journey, not a fixed destination. As organizations, we must be willing to learn, adapt, and grow from both successes and setbacks.
Now is the time for leaders in social services organizations to recommit to DEIB efforts. I encourage every leader to assess their current strategies, invest in meaningful training, and listen closely to the voices of those they serve. The journey may be filled with bumps and challenges, but the impact is profound, creating ripples of positive change for generations to come.
This essay is part of our new monthly From the Community feature, highlighting written work from individuals who aim to educate, inform, and inspire the nonprofit community. To submit your own work for consideration, please email Chelsea Ohlemiller at chelsea@charitableadvisors.com.
About the author: Melissa became Chief Executive Officer of Choices in 2022, bringing more than 25 years of dedicated experience working with youth and families. Prior to leading the organization, she served as Chief Operations Officer and Indiana Executive Director at Choices for a decade. Her career includes a variety of leadership roles within Indiana’s Department of Child Services, culminating in her position as Deputy Director of Permanency and Practice. Melissa’s expertise in child welfare, systems reform, and family-focused services continues to drive her commitment to making a lasting impact in the lives of children and families.
