By Teresa Tatum, marketing manager, SmallBox

The reality of modern business is one of ever-accelerating evolution and change.

New technologies can uproot and transform entire industries, from new service models to new devices to new ways of working. These realities put tremendous pressure on organizations to adapt quickly.

But evolving just to keep up can be messy and aimless. Rethinking your business, however, should be intentional — and that’s why we at SmallBox use the design thinking process.

Design thinking is a problem-solving methodology that puts people — specifically, your audiences — first. One of the benefits of this human-centered approach is that it’s empathy-heavy on the front end.