By Chelsea Ohlemiller, Charitable Advisors
As November kicks off, Charitable Advisors is excited to announce our Month of Giving campaign. Over the next 30 days, we’ll be spotlighting these incredible Indiana-based nonprofits across our social media platforms, sharing their missions, the communities they serve, and the ways individuals can support them through donations and other giving opportunities. This initiative comes at a pivotal time for nonprofits, as the final quarter of the year is critical for hitting fundraising goals and gaining momentum for the year ahead.
Why November Matters for Nonprofits
For many nonprofits, the year-end giving season is the most important fundraising period of the year. In fact, according to Nonprofit Source, nearly one-third (31%) of annual donations happen in the last three months of the year, with December alone accounting for a significant portion. But the push for donations often begins in November, as nonprofits ramp up their outreach and connect with donors ahead of Giving Tuesday and other key events.
Indiana nonprofits, like those featured in our Month of Giving campaign, are no exception. These organizations provide vital services across the state, from feeding families in need to offering mental health support and education initiatives. Yet, many face the challenge of limited marketing budgets and a crowded field of causes vying for donor attention. That’s where Charitable Advisors steps in—our Month of Giving campaign aims to elevate the visibility of these organizations, driving awareness and engagement at a time when it’s needed most.
The Power of Visibility
A key goal of the Month of Giving is to help nonprofits connect with potential donors who may be unaware of their work or the specific impact they’re making in their communities. Through daily posts on our social media platforms, we’ll highlight one organization each day and provide clear calls to action for how individuals can contribute. Whether it’s through financial donations or specific giving opportunities—such as supporting a particular program or meeting an urgent need—our posts will make it easy for donors to get involved.
Statistics back up the importance of this kind of visibility. The 2023 Giving USA report found that individual giving accounted for 64% of all charitable contributions in 2022, totaling $499.33 billion. Online giving, in particular, has seen consistent growth, representing 13% of total donations. With more and more donors engaging online, especially during the year-end giving season, our goal is to ensure that Indiana nonprofits have the platform they need to reach these supporters and secure the donations that will sustain their work into the next year.
Meet the 30 Nonprofits
Over the next 30 days, we will feature a wide range of nonprofit organizations working across Indiana. From small grassroots organizations to larger, well-established nonprofits, the selected groups span a variety of sectors including healthcare, education, environmental conservation, homelessness, and youth development. Each of these nonprofits plays a crucial role in addressing the needs of Indiana’s communities, and we’re honored to help share their stories. Organizations were selected from the ‘Wants & Wins’ email outreach, with priority given to the first 30 respondents to ensure a fair and timely process. For future opportunities, be sure to sign up for that email list here: https://charitableadvisors.com/subscribe/
Whether that’s through a one-time donation, a recurring gift, or in-kind support, our hope is that this increased exposure will lead to a surge in both awareness and contributions.
Preparing for Year-End Success
As we head into the final stretch of the year, we know how critical this time is for nonprofits. A study by Network for Good found that 12% of all annual giving occurs in just the last three days of the year, underscoring the importance of November as a ramp-up period for year-end success. By participating in the Month of Giving, these 30 Indiana nonprofits are well-positioned to maximize their outreach and hit their year-end fundraising goals. With the right momentum, these organizations can build a solid foundation for 2025 and beyond, ensuring they have the resources they need to continue serving their communities.
Looking Forward
The Month of Giving is an exciting opportunity to showcase the amazing work being done by Indiana nonprofits and to encourage our community to step up and support these organizations. We hope that through this initiative, donors will not only learn more about the causes closest to home, but also feel inspired to contribute in ways that make a lasting impact.
Stay tuned to Charitable Advisors’ social media channels throughout November as we highlight the incredible work of these nonprofits. Together, we can make this season of giving the most successful yet for Indiana’s nonprofit sector.
Please note, Organizations were selected from the ‘Wants & Wins’ email outreach, with priority given to the first 30 respondents to ensure a fair and timely process. While we wish we could include everyone, we are limited on space and capacity. We look forward to additionally opportunities to continue our advocacy for increasing the visibility of Indiana nonprofits.
