Gen X

Gen X giving: Effective fundraising strategies for Gen X donors

By Abigail L. Coleman, writer, JGA | The Baby Boomer and Millennial generations are frequently top of mind in discussions and research into the generations and generational giving preferences, but what about the “in-betweens?” Given the buzz, particularly about Millennials, it may be easy to overlook a resource for significant current and future donor growth […]

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