fundraising strategy

Beyond large donations

By Genevieve Shaker, associate professor of philanthropic studies, and Abby Rolland, communications project manager, Lilly Family School of Philanthropy Small gifts do matter Nowadays, it’s easy to assume that small gifts* don’t matter. The U.S.’s biggest 50 individual donors gave $7.8 billion to nonprofits in 2018. The percentage of households that give is declining, even […]

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