Tag

fundraisers

Mar 13

Overcoming the challenges of recruiting and retaining nonprofit fundraisers

By Feature

IU fundraising expert outlines how to adapt with new perspectives

by Shari Finnell, editor/writer, Not-for-profit News

While many nonprofit organizations throughout Central continue to face hiring challenges, the task of attracting, hiring, and retaining fundraisers has proven to be one of the most concerning developments going into 2023.

In late 2022, as many as 46 percent of nonprofit fundraisers in the United States and the United Kingdom reported that they were planning to leave their current employer within the next two years, according to a report recently released  by the Institute of Sustainable Philanthropy and Revolutionise International. Of those surveyed, 9 percent said they were leaving the profession entirely.

Those findings can be disturbing, especially since the pool of qualified fundraisers has historically fallen short of demand, according to Genevieve G. Shaker, associate professor of Philanthropic Studies and Donald A. Campbell Chair in Fundraising Leadership.

“Fundraisers are always in demand,” Shaker said. “This has been an ongoing issue, and the pandemic exacerbated it.”

As with many other nonprofit roles, the fundraising employees left to fill in the gap are at risk of burnout, stress, and lack of job satisfaction, she added.

According to a recent report released by The Chronicle of Philanthropy, nine out of 10 fundraisers surveyed indicated that unfilled fundraising positions have significantly increased their workloads. The respondents cited numerous problems that have led to high rates of burnout, including logging 12-hour workdays and facing unrealistic fundraising goals.

Those types of working conditions can exacerbate risks of nonprofit organizations losing additional fundraisers, Shaker said. “Fundraisers were feeling a significant amount of pressure during the pandemic to continue to meet organizational goals and needs,” she said. “However, this is ongoing. We know that the demands people are feeling in fundraising have not lessened.”

While the situation may seem dire for many organizations, Shaker said, it also is important to note that not all turnover is bad. “Sometimes it’s good for the individual as well as the organization,” she said. 

However, in the case of fundraisers, organizations may face the challenge of seeking ways to nurture the relationships developed by a departing fundraiser. 

Moving forward with solutions

Nonprofit leaders faced with a lack of fundraising talent can recognize better long-term outcomes by engaging in a different approach to traditional solutions, according to Shaker.

For example, HR representatives can start tapping unrecognized talent from throughout the organization. Ideal candidates are those who have demonstrated that they are passionate about the organization’s mission, people who serve in administrative roles, and, in some cases, volunteers, she said.

“These candidates may be recognized as those that are very involved with the organization and already integrated in the community it serves,” she said. 

Under an effective model, the organization must be committed to the candidates’ growth, Shaker said, setting up a runway of sorts for them to become accustomed to the work as well as fundraising goals. 

“Expectations may need to be different,” she said. “For example, the expectations for Year 1 shouldn’t be the same as Year 2. Goals should accommodate the candidate until they’ve hit their stride. It will require some investment by nonprofits to bring people up to speed.”

Also, when seeking candidates outside of the organization for fundraising roles, consider people with varying backgrounds, Shaker recommended.

As indicated by the Association of Fundraising Professionals, fundraisers come from varied backgrounds, from sales and business to stay-at-home parents, Shaker said. “People have always come from different pathways to get into fundraising,” she said. “But I don’t know if we’ve been great about seeking them out, encouraging them, and facilitating their growth, interest, and development in the field.”

Managers can explore ways to ensure that new fundraisers are being supported through networking in professional organizations, and certification in areas like fundraising management and principles and techniques of fundraising.

“Once you have identified someone who is engaged in their first fundraising opportunity, you really have to support them through professional development and mentoring,” Shaker added. “It must be intentional.” 

Encouraging and retaining current fundraising professionals

Another area of concern for many organizations is retaining employees in a highly competitive job market. 

Shaker said that it is important to alleviate pressure on fundraisers and other employees by outsourcing some responsibilities, such as database management, grant writing, and event planning. “This allows them to focus on the key work,” she said.  

Again, changing expectations can be critical to overall morale. “If your fundraising team is down by two people, you may need to do one or two fewer events,” she said. “It’s important to have conversations on topics like this so that it doesn’t feel like a mandate.”

Future of fundraising

Overall, Shaker said, nonprofit organizations and other industries that use fundraising professionals could benefit from initiatives to increase awareness about the field.

“A lot of people may not know much about fundraising while others may be afraid to ask people for money,” she said. “It’s not a field that students typically hear about coming out of high school. Not many people say, ‘I know I want to go into fundraising.’ We need to proactively educate people about the field and raise the profile. Leaders need to keep spreading the word about the ability to make a difference in their communities through this amazing profession.”

Nov 13

A helping hand for fundraisers

By Sponsor Insight

By Pamela Clark, Lilly Family School of Philanthropy

Since 2008, Nathan Hand has raised money for causes he believes in. Working for nonprofits like Christel House, School on Wheels, and the Mind Trust, he has gained a wide range of both field and management experience.  The Indiana University Lilly Family School of Philanthropy alumnus shared his thoughts about philanthropy, his fundraising career and provided advice for relatively new fundraisers.

Hand joined The Oaks Academy about four and a half years ago and was recently named its chief advancement officer. He says that a few key points stand out about its development program – including that the school and everyone involved with it are “aligned around a set of thoughtfully developed core values” that provide direction for all aspects of its work.

“Our board and leadership are supportive of relationship-based fundraising and understand that we’re in the business of building relationships over time and inviting people to join an incredible mission,” Hand says. “The mission itself is multi-faceted, drawing interest from those interested in (or motivated by) poverty alleviation, community development, racial reconciliation and faith.

“I was always taught to hire people smarter than me, so I’m part of a brilliant team who are experts in their roles, work their tails off, support each other and believe fully in the mission.”

Helping people has been a central tenet for Hand since childhood. “My parents were active in the church and community and expected the same of us kids,” he says. “They modeled a service-oriented lifestyle and always put others first. Many of my early experiences in philanthropy were facilitated by the scouting program, service clubs and activities. They gave me an early understanding of privilege, civic responsibility and the power and beauty of giving.”

Hand attended DePauw University thanks in part to a scholarship that included 20 hours of service each week throughout his four years in Greencastle. He participated in several nonprofit internships and says, “I found myself fascinated by the sector and how various groups came together to address a common concern.  Philanthropy and nonprofit leadership became a focal point. I felt at home in the space and loved jumping out of bed every morning to try and move the needle for a cause.”

For him focusing on fundraising seemed a natural choice. He quickly recognized the centrality of funding to any mission and was not shy about inviting people who could help to join him in achieving funding goals.

“I loved meeting new people, understanding their interests and making meaningful matches between people and causes. During those early internships, several nonprofit CEOs shared that in their career path into leadership, they didn’t realize that much of a nonprofit CEO’s role is fundraising and that they didn’t feel comfortable doing it and/or didn’t know how,” Hand says. “I figured I would study and try to excel at something that would be needed in the marketplace. Frankly, it’s less about ‘development’ or ‘fundraising’ and more about mobilizing and engaging a group of people to accomplish something important.”

Hand’s pursuit of such accomplishments led him to study at the Indiana University Lilly Family School of Philanthropy at IUPUI, where he earned a master’s degree in philanthropic studies.

“People are at their best when they’re giving of themselves and that’s enjoyable to be around every day,” Hand notes. “One challenge is that not everyone has a positive image of or experience with fundraising. Too many fundraisers over ask, rush into it, exert pressure and don’t honor people. Philanthropy in its purest form is absolutely beautiful. It should be enjoyed and appropriately facilitated.  Some supporters have been burned by bad experiences and assume they can’t engage with a cause without fear of being treated poorly.”

Hand shared five things that could be helpful to fundraisers who are early in their careers — those with two to five years of experience.

  1. Realize that relatively speaking, this is a new and still unknown profession. Many boards and CEOs are looking for ‘quick fix’ fundraising with overnight results, not long-term sustainable philanthropic community building. It’s likely you’ll need to do a lot of coaching and educating internally. You can’t plant today and harvest tomorrow. Find a place/nonprofit that understands that and hasn’t over-committed themselves. That only adds undue (and unrealistic) pressure to fundraising staff and worse, their community of supporters.
  2. Being an early-career fundraiser is hard. Most of the larger donor relationships are held by the CEO and lead fundraising staff.  Make the most of your role, learn the various parts of fundraising work, and meet with everyone you can. Practice building solid relationships and your comfort level with talking to complete strangers about important things.
  3. Stay on top of trends. People and institutional funders are looking for outcomes, sustainability, scale, etc. More and more people are seeing their philanthropy to be an ‘investment’ and expect returns.  It’s much less about ‘charity’ than years ago. Be ready to champion that thinking internally in your organization.
  4. Thank people. Personally.
  5. Only work for causes and people you believe in.  That’s what will get you through the long days and remind you how important the work is. Seek out great bosses and mentors who share those values.

Hand says newer fundraisers can benefit from professional development and training, but it’s important to look for reputable, research or experience-based programs, whether seeking in-person or online courses. One such example is The Fund Raising School, which he says also is   accessible, has a strong faculty and is a great way to understand the concepts in several areas of fundraising quickly.

Hand, who teaches at The Fund Raising School, also suggests getting involved in as many parts of the nonprofit’s fundraising operation as possible.

“Take any tasks that no one else wants to do. Do them perfectly and ask for more,” he says.

“When it comes to personal fundraising, it’s very hard to ‘go along’ on a donor visit due to the dynamic between the people and the fact that a personal ask is being made. Instead, afterward ask your boss to walk you through how the visit went, what was said, the donor’s reactions and so on. Learn from that and apply what you learn to your own visits as you build your career.”

Pamela Clark is Director of Student Services and Admissions for the Indiana University Lilly Family School of Philanthropy at IUPUI. She has served in university admissions and advising roles for more than 20 years and enjoys working with students and supporting them in achieving their academic goals.