Framing public issues

By staff, FrameWorks Institute |

The FrameWorks Institute works with nonprofit groups and philanthropic foundations to document how the American public understands various social issues and how nonprofit communicators can frame the public discourse on those issues to advance policy outcomes.

To do this, it has developed an approach called strategic frame analysis (SFA), a new way of thinking about communications that FrameWorks believes is especially relevant to the types of social issues addressed by workshop participants. These tools are designed to inspire new thinking and new techniques among

policy experts and advocates who seek to resolve social problems – whether for children and families in a particular state or for the global environment.

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